South Africa

The increasing demand for plant-based dairy options in South Africa is mainly attributed to the greater adoption of healthy lifestyles for a wide range of reasons, from vegetarianism to dietary (such as intolerance to lactose) and environmental…

In the forecast period, new car sales will be supported by an improved macroeconomy, while sales of electric vehicles (EVs) will be driven by incentives and a growing charging network. Public transport will aim to become more centralised, as taxis…

In South Africa, dry soup is well-liked as it is a strong option in areas with inconsistent access to energy or refrigeration, since it can be stored for long periods of time without refrigeration. Flexible plastic and folding cartons are frequently…

Thin wall plastic containers are widely favoured for packaging various dairy products, including butter and spreads and yoghurt in South Africa, due to their lightweight and durable nature. These containers offer a convenient solution for both…

Moisture and air exposure can lead to undesirable changes in the texture and taste of confectionery such as sugar confectionery, including gummies and chews, and chocolate confectionery, such as boxed assortments. As a result, flexible plastic…

Flexible plastic and folding cartons remained popular packaging types for dried baby food in South Africa (the second largest category in baby food packaging), as they are considered more lightweight and easy to transport, making them convenient for…

For many consumers wound care items are considered non-essential and appear rarely in monthly grocery shopping baskets. Wound care products are rarely bought in high volumes or even on a regular basis. Consumers who purchase wound care products only…

Despite the tough economic conditions in South Africa in 2023, consumers remain dedicated to their health and wellbeing. As such, they are still prioritising activities such as going to the gym, outdoor sports and taking a walk after work, with even…

During the review period, more consumers have prioritised their skin care. Despite the economic difficulties, consumers are still purchasing skin care products as there are various skin care ranges both locally and internationally that have a wide…

Video games continued to see dynamic growth in current value terms in 2022 as consumers continued to seek entertainment options whilst spending time at home. The category also continued to benefit from the dynamic growth of next-generation consoles,…

Traditional toys and games saw strong growth in current value terms in 2022. Sales were driven by an increase in footfall in traditional toys and games stores, the partial recovery of household incomes and the increased desire for entertainment at…

Toys and games continued to see strong growth in current value terms in South Africa in 2022, backed by an uptick in economic activity and the easing of COVID-19 control measures. Both traditional toys and games and video games saw slightly stronger…

For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…

In South Africa, many consumers take their mental health very seriously. Mental awareness and assistance for those experiencing mental health problems is easily available in South Africa through various channels. For example, people have access to…

Despite the tough economic landscape in South Africa and the cost of living crisis in the country consumers continue to purchase paediatric consumer health products. During the review period, consumers cut down on discretionary spending and were even…

NRT smoking cessation aids is a small category in South Africa and only relevant to a small consumer group. Since, 2022 NRT gum has been the only product type that has been available locally over the counter. Other products such as NRT patches are…

Since the pandemic, consumers have slowly begun to prioritise their health and wellness. This in turn has led to growing sales of herbal/traditional products. For example, Clicks stocks a brand called Sela. Sela is a tea bag brand that is available…

During 2023, more consumers suffered from eye health issues due to much more time spent using technology, such as computers and laptops. At the height of the COVID-19 pandemic, children were unable to go to school or workers to their workplace and…

Since 2022, South Africa has been suffering from rolling electricity blackouts. The scheduled blackouts can often occur in some areas around two to three times a day. Moreover, these blackouts often occur during mealtimes. This has created a strong…

During the review period, South Africa experienced high levels of inflation that impacted essential categories such as food, fuel and even mortgage payments. Consumers were cutting down on discretionary spending as they had less disposable income.…