South Africa

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Heated tobacco products continued to perform well in 2021, with major players such as Philip Morris South Africa (Pty) Ltd British American Tobacco (South Africa) Ltd both registering significant growth for their tobacco heating devices Iqos and Glo,…

Frozen ready meals was the main winner during the pandemic, recording strong double-digit percentage growth in its packaging unit volumes in both 2020 and 2021. This boosted the packaging unit volumes of folding cartons in these years, given it is…

There was a modest acceleration in the rate of unit volume growth in sauces, dressings and condiments packaging during 2020. With South Africa enforcing one of the strictest lockdowns in the world in an effort to curb the spread of COVID-19, many…

Population expansion in South Africa will be propelled predominantly by natural increase up to 2040. Declining birth rates and rising longevity will encourage ageing; however, life expectancy will stay relatively low, and the country will remain…

The report examines key factors in supply chain risks in metals, energy and agricultural commodities. Production, market supply concentration and political risks analysis can help to better identify potential risks and prepare for potential…

After decades of low inflation, economies, companies and consumers worldwide struggle to cope with the surging cost-of-living crisis. While the costs are proliferating, the expansion in remuneration is slow. This squeeze on living standards leads to…

This report provides a global overview of commodity market trends from 2017 through to 2022, including price forecasts up to 2024 for the key commodities in the Agriculture, Energy and Metals sectors. Insights analyse long-term global trends that can…

South Africa continues to rank in the bottom half of the Economic Freedom Index, due to the high tax burden, skills shortages and poor fiscal health. However, the country benefits from a stable and sound financial system, high market capitalisation,…

In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…

The South African economy witnessed a slowdown in 2022, impacted by record power blackouts, resulting in load shedding and major business losses. A slowdown in industrial production weighed on exports, while the energy shortage raised import bills…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Following Russia’s invasion of Ukraine in February 2022, the price of fertiliser, which had already surged by 80% in 2021, reached an all-time high in the spring of 2022. According to the World Bank, global fertiliser prices rose by 30% early in the…

In 2022, South Africa’s inflation rate soared to 7%, owing to increases in food and fuel prices resulting from the war in Ukraine. In addition, South Africa’s ongoing power outages further escalated food price inflation by increasing supply chain…

In 2022, the demand for mattresses in South Africa rose in current value terms and in value terms at constant 2022 prices, and also exceeded the pre-pandemic levels by both measures, with the category experiencing a surge in popularity. This was…