South Africa

Many consumers in South Africa rely on pharmacist recommendations when it comes to dermatological products. Most consumers within South Africa are highly unlikely to visit a doctor or even a dermatologist to treat some dermatological issues. As a…

With South African consumers experiencing financial pressures in 2023 as the cost of living in the country increased, they searched for ways to reduce outgoings, including on depilatories. For many consumers, depilatories are essential, as shaving is…

Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…

The prices of essential goods and services such as food and electricity have continued to rise in 2023, despite the relatively lower level of inflation, which moved from 7.0% in 2022 to 5.7% in 2023. Debit card value transactions benefited from this…

2023 has been a tough financial year for consumers, with double-digit food inflation, rising interest rates, and rolling blackouts. Several categories within dairy products and alternatives are set to record double-digit retail current value growth…

Thin wall plastic containers are widely favoured for packaging various dairy products, including butter and spreads and yoghurt in South Africa, due to their lightweight and durable nature. These containers offer a convenient solution for both…

As more middle-income households are struggling to reach month-end, due to the combined effects of rising interest rates, which have put pressure on existing vehicle and mortgage loans, as well as inflationary pressures, which have affected…

During the review period, the flu and allergy season in South Africa was rife specifically during the winter periods. Given the presence of several flu strains and allergies, consumers reached out to cough, cold and allergy (hay fever) products to…

2023 has been a tough financial year for consumers, with double-digit food inflation, rising interest rates, and rolling blackouts. Loadshedding significantly affects the entire supply chain, as well as consumers, as it has been implemented almost…

In 2023, convenience stores in South Africa continued to benefit from proximity to local households, with this format often used for daily or weekly top-ups. However, in suburban areas, the channel is increasingly being threatened by the emergence of…

During the pandemic, consumers spent greater time at home for work and learning purposes. Therefore, they were exposed to digital screens for a longer period, resulting in a spike in eye health issues for both adults and children in South Africa,…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

The South African economy has continued to struggle in 2023, as reflected by 0.4% real GDP growth, the unemployment rate stagnating beyond 32%, and the South African rand depreciating further against major currencies. Economic growth has also been…

During the review period, many consumers have been facing financial difficulties as the cost of living in South Africa has been increasing on a monthly basis. For many consumers, their health is an afterthought with most instead prioritising…

The trading environment in South Africa paints a bleak picture; post-pandemic recovery hindered by deteriorating local economic conditions, including erratic electricity supply, weak growth and high levels of inflation. South Africa’s food price…

The pandemic and its subsequent restrictions imposed on travel had a significant impact on the entire tourism industry, including consumer foodservice through travel. This location recorded the most severe declines in 2020, as, whilst all locations…

The consumer electronics market in South Africa is becoming increasingly characterised by high levels of innovation by the leading players. With tough economic conditions placing pressure on consumers’ disposable incomes, brand owners sought to…

Demand for consumer credit gross lending is set to continue to increase in 2023, despite the South African Reserve Bank’s consecutive rises in interest rates to stabilise inflationary pressures. This trend has been driven mainly by declining…