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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South Korea

South Korea Country Briefings

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    Country Briefing

    Income and Expenditure: South Korea

    Jun 2017

    Real growth of South Korea’s per capita disposable income and spending trailed regional averages over 2011-2016, reflecting the sluggish performance of the country’s external sector. This has led to a more cautious stance towards spending by South ...

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    Country Briefing

    Economy, Finance and Trade: South Korea

    Jun 2017

    South Korea’s economy underperformed its Asia Pacific peers in the 2011-2016 period, given its large exposure to global trade headwinds. An ageing population is also a growing concern for the state, but public finances are well positioned to cope ...

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    Country Report

    Pulp, Paper and Paperboard in South Korea: ISIC 2101

    Jun 2017

    Korean pulp, paper and paperboard market grows by 2.1% in 2016, due to greater purchases from corrugated paper as well as speciality paper producers. According to the Korean Paper Industries Association, consumption printing paper used for books ...

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    Country Report

    Rubber Products in South Korea: ISIC 251

    Jun 2017

    Market value grows by modest 1% in 2016 to total KRW12.7 trillion, due to falling spending from private consumers and key B2B buyers, such as automotive and machinery. Industry’s production value remains flat in 2016 at KRW15.2 trillion, due to ...

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    Country Report

    Plastic Products in South Korea: ISIC 252

    Jun 2017

    Market value grows 1% in 2016 to total KRW62.8 trillion, thanks to increasing B2B demand for plastic packaging and engineering plastics. Production value grows by a modest 1% in 2016 to KRW59.1 trillion, although slow growth is due to shrinking ...

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    Country Report

    Mining of Coal and Lignite; Extraction of Peat in South Korea: ISIC 10

    Jun 2017

    South Korean mining of coal and lignite; extraction of peat market contracts by 19% to KRW9.35 trillion in 2016, affected by lower import prices and a slight decline in consumption. Thermal coal demand remains high, with coal generation accounting ...

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    Country Report

    Beer in South Korea

    Jun 2017

    The social and political environment significantly influenced sales of beer in 2016, with increasing numbers of consumers drinking alone, and the implications of the anti-bribery law. The former helped to fuel growing sales of global beer brands in ...

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    Country Report

    Cider/Perry in South Korea

    Jun 2017

    This product type is underdeveloped in South Korea. Several cider products were launched via some retailers, such as hypermarkets, in 2013. However, having been introduced by small importers, the total volume share of these brands is fragmented and ...

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    Country Report

    Alcoholic Drinks in South Korea

    Jun 2017

    Alcoholic drinks in South Korea trended downwards in volume terms towards the end of the review period, affected by the rapid product life cycle, an increasing number of single households and new regulation. Trends changed swiftly due to millennials ...

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    Country Report

    Rtds/High-Strength Premixes in South Korea

    Jun 2017

    Since the fad of fruit flavoured soju moved to low alcohol content sparkling RTDs, this category saw huge growth in popularity in 2016. The craze of sparkling drinks impacted all beverages, including alcoholic drinks. Brother#Soda played an important...

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    Country Report

    Spirits in South Korea

    Jun 2017

    Fruit flavoured soju appears to have been a one-time craze, lasting less than a year, since the craze moved to low alcohol content sparkling RTDs. According to a manager from the company Muhak, the fad of fruit flavoured soju drove sales of soju ...

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    Country Report

    Wine in South Korea

    Jun 2017

    Sparkling wine attracted consumers’ attention in 2016, in line with the fads for carbonated drinks, lower alcohol content and affordable prices. An alternative to expensive champagne, and following the craze of carbonated drinks, other sparkling wine...

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    Country Report

    Toys and Games in South Korea

    Jun 2017

    Total value performance in 2016 remained positive for both traditional toys and games and video games. However, the pace of value growth slowed in the context of the review period. The macro environment for toys and games is largely negative with ...

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    Country Report

    Traditional Toys and Games in South Korea

    Jun 2017

    The highest growth categories in 2016 displayed a different trend from recent years and reflected the diverse nature of traditional toys and games. Plush toys saw the highest value growth of 11% in 2016. Plush toys had been losing in popularity to ...

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    Country Report

    Video Games in South Korea

    Jun 2017

    Year 2016 saw the development of two new categories, AR/VR headsets and toys-to-life, both of which saw triple-digit value growth. Given that these categories only started from 2015 onwards, absolute size was not significant in 2016. AR/VR headsets ...

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    Country Profile

    South Korea: Country Profile

    Jun 2017

    The economy will continue to grow at a moderate pace in 2017. Modest gains in private final consumption and a recovery in exports are the main drivers. Resolution of Seoul’s messy political situation should eventually boost economic sentiment and ...

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    Country Report

    Cat Food in South Korea

    May 2017

    Cat food saw 29% current value growth in 2016, as the number of households owning a cat increased gradually. These days, more young consumers like keeping a cat at home, and some prefer cats to dogs as cats are tidier and more independent. During ...

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    Country Report

    Dog Food in South Korea

    May 2017

    The current value growth rate of dog food slowed down in 2016, but it maintained an 8% increase. Consumers increasingly tended to feed wet dog food as a snack, and tried more diverse treats regardless of price under the trend of “Pet Fam” (Pet is ...

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    Country Report

    Other Pet Food in South Korea

    May 2017

    Other pet food is gradually increasing, as the number of households owning small mammals and reptiles is increasing rapidly. During 2016, small mammals and reptiles recorded 8% and 10% growth respectively in terms of numbers, which is a high growth ...

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    Country Report

    Pet Care in South Korea

    May 2017

    Overall pet care showed healthy growth in both current value and volume terms during 2017. Pet products recorded a stronger value performance than pet food, thanks to creative pet products for pets and owners, due to the trend of considering pets as ...

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