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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

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South Korea Country Briefings

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    Country Report

    Direct Selling in South Korea

    Jan 2017

    Major companies such as Amway Korea Co Ltd, Atomy Co Ltd and Nu Skin Korea Ltd have successfully increased their direct selling value shares in South Korea. As they have strong distribution channels and marketing and sales personnel, which are tied ...

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    Country Report

    Electronics and Appliance Specialist Retailers in South Korea

    Jan 2017

    Shinsegae Group launched stand-alone electronics and appliance outlet Electro Mart in Pangyo in 2016 to tap into the increasing level of male consumerism in South Korea. The outlet, which has a strong focus on the in-store experience, carries ...

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    Country Report

    Grocery Retailers in South Korea

    Jan 2017

    Grocery retailers performed better in 2016 with 5% value growth as consumer sentiment greatly recovered after a MERS incident in 2015. Many consumers returned to shopping in grocery stores and thus several categories in grocery retailers indicated a ...

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    Country Report

    Health and Beauty Specialist Retailers in South Korea

    Jan 2017

    Drugstores/parapharmacies recorded the fastest value growth in 2016, with a 7% sales rise, contributing to the positive growth of the overall channel. South Korean females are highly interested in beauty products such as cosmetics and body and hair ...

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    Country Report

    Home and Garden Specialist Retailers in South Korea

    Jan 2017

    The entrance of IKEA into the South Korean market at the end of 2014 has significantly influenced trends and developments in homewares and home furnishing stores. Prior to IKEA, ordering products at the distributor’s shop and having them delivered ...

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    Country Report

    Apparel and Footwear Specialist Retailers in South Korea

    Jan 2017

    Apparel and footwear specialist retailers posted value growth of 6% to reach KRW23.9 trillion in 2016. The growth rate was faster than the previous year’s. It was in part boosted by the strong performance of fast fashion brands such as Uniqlo, Zara, ...

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    Country Report

    Homeshopping in South Korea

    Jan 2017

    Homeshopping registered 7% value growth in 2016. In early 2000, homeshopping growth reached higher than double digits because of the allure of shopping hosts – celebrity shopping hosts who promoted products via demos on television. However, it ...

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    Country Report

    Internet Retailing in South Korea

    Jan 2017

    Mobile retailing became the most popular internet retailing platform in 2016 with a value share of 52%. As consumers feel it is convenient to shop through mobile devices and operators aggressively developed and launched mobile-friendly shopping ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in South Korea

    Jan 2017

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers showed a better performance in 2016 than in the previous year. In 2015, many consumers refrained from visiting bags and luggage specialist retailers due to the serious ...

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    Country Report

    Mixed Retailers in South Korea

    Jan 2017

    Mixed retailers increased by 5% in value terms in 2016 and department stores were a major contributor to the positive performance. Major department stores such as Lotte and Shinsegae managed to attract consumers in 2016 by featuring well-known food ...

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    Country Report

    Retailing in South Korea

    Jan 2017

    Consumer sentiment largely recovered in 2016 as the spread of MERS (Middle East Respiratory Syndrome) ceased. With the government encouraging consumption and consumers returning to physical outlets, sales for retailers have generally increased. ...

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    Country Report

    Vending in South Korea

    Jan 2017

    Seoul Metropolitan Government initiated a restriction over carbonated drinks sales through vending machines located in public areas at the end of 2015. A total of 549 vending machines were prohibited from selling carbonated drinks such as cola and ...

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Future Demographic

    South Korea in 2030: The Future Demographic

    Jan 2017

    In 2030, the population of South Korea will reach 52.2 million, an increase of 3.0% from 2015. With one of the lowest fertility rates and highest life expectancy rates in the world, South Korea is sitting on a demographic time bomb, with the ...

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    Country Report

    Confectionery in South Korea

    Dec 2016

    Lotte Confectionery Co Ltd is expected to maintain the leading position with a 27% value share in overall chocolate confectionery during 2016. The company lost marginal value share in 2015 due to the strong performance of imported brands. However, it...

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    Country Report

    Dairy in South Korea

    Dec 2016

    Dongwon F&B is set to record a strong performance with its Denmark In Pocket Cheese, helping the company to reach a 24% retail value share in cheese in 2016. Its value share has increased from 21% in 2014. Retail value sales of Denmark In Pocket ...

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    City Review

    Seoul City Review

    Dec 2016

    With nearly 25 million inhabitants in 2015, South Korea's capital city Seoul is the world's sixth most populous metropolitan area. It accounts for nearly half of the country's population and economy, and is five times larger than the second largest ...

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    Country Report

    Luxury Goods in South Korea

    Dec 2016

    Luxury goods maintained healthy current value sales growth in 2016. Although the global economic downturn impacted multiple industries in South Korea, luxury goods prospered as consumers showed increasingly sophisticated tastes. Companies diversified...

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    Country Briefing

    Natural Resources: South Korea

    Dec 2016

    As a technology and manufacturing powerhouse, South Korea is a significant consumer of global resources. A lack of domestic natural endowments has made the country reliant on imports of food, energy and raw materials. The government encourages ...

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    Country Profile

    South Korea: Country Profile

    Nov 2016

    The economy will continue to grow at a moderate pace in 2016. Modest gains in consumer spending and a fiscal stimulus unveiled in October will drive the economy. The latter, however, will not show results before 2017. Exports make up almost ...

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