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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South Korea

South Korea Country Briefings

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    Strategy Briefing

    Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

    Jan 2017

    Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the...

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    Future Demographic

    South Korea in 2030: The Future Demographic

    Jan 2017

    In 2030, the population of South Korea will reach 52.2 million, an increase of 3.0% from 2015. With one of the lowest fertility rates and highest life expectancy rates in the world, South Korea is sitting on a demographic time bomb, with the ...

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    Country Report

    Confectionery in South Korea

    Dec 2016

    Lotte Confectionery Co Ltd is expected to maintain the leading position with a 27% value share in overall chocolate confectionery during 2016. The company lost marginal value share in 2015 due to the strong performance of imported brands. However, it...

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    Country Report

    Dairy in South Korea

    Dec 2016

    Dongwon F&B is set to record a strong performance with its Denmark In Pocket Cheese, helping the company to reach a 24% retail value share in cheese in 2016. Its value share has increased from 21% in 2014. Retail value sales of Denmark In Pocket ...

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    City Review

    Seoul City Review

    Dec 2016

    With nearly 25 million inhabitants in 2015, South Korea's capital city Seoul is the world's sixth most populous metropolitan area. It accounts for nearly half of the country's population and economy, and is five times larger than the second largest ...

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    Country Report

    Luxury Goods in South Korea

    Dec 2016

    Luxury goods maintained healthy current value sales growth in 2016. Although the global economic downturn impacted multiple industries in South Korea, luxury goods prospered as consumers showed increasingly sophisticated tastes. Companies diversified...

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    Country Briefing

    Natural Resources: South Korea

    Dec 2016

    As a technology and manufacturing powerhouse, South Korea is a significant consumer of global resources. A lack of domestic natural endowments has made the country reliant on imports of food, energy and raw materials. The government encourages ...

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    Country Profile

    South Korea: Country Profile

    Nov 2016

    The economy will continue to grow at a moderate pace in 2016. Modest gains in consumer spending and a fiscal stimulus unveiled in October will drive the economy. The latter, however, will not show results before 2017. Exports make up almost ...

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    Country Report

    Packaged Food in South Korea

    Nov 2016

    Overall packaged food continued to show positive value growth in 2016. New products were actively introduced, which affected other categories by creating a sensation. Although many popular new products tend to drop suddenly as they are rapidly ...

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    Country Report

    Financial Cards and Payments in South Korea

    Nov 2016

    Total cards transactions continued to record positive growth in 2016. Debit cards, commercial credit cards and closed loop pre-paid cards registered the most dynamic performances in terms of growth in the number of cards and retail value, on the back...

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    Country Report

    Consumer Lending in South Korea

    Nov 2016

    Consumer lending outstanding balance and gross lending have seen stable growth in 2016 in current value terms. Mortgage/housing, home lending and other personal lending continue to record strong performances while education lending declines. As ...

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    Country Report

    Rice, Pasta and Noodles in South Korea

    Nov 2016

    In South Korea, instant noodles accounted for 84% of total noodles value sales, but it showed a strong premiumisation trends with new products in 2016. Previously, players competed by introducing new flavours, but manufacturers started to focus on ...

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    Country Report

    Baked Goods in South Korea

    Nov 2016

    Banana flavour was a hot topic in baked goods; manufacturers introduced banana flavour products which led to a return to positive growth in 2016. Packaged cakes value declined since 2013 due to its maturity, and because consumers tend to prefer ...

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    Country Report

    Breakfast Cereals in South Korea

    Nov 2016

    In overall breakfast cereals, consumers’ loss of interest in breakfast cereals for breakfast continued into 2016 amid the flood of new ready meals products. In addition, since 2014, consumers had doubts about cereals brands after the safety issues ...

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    Country Report

    Processed Fruit and Vegetables in South Korea

    Nov 2016

    Processed fruit and vegetables was led by shelf stable vegetables and shelf stable beans in 2016. As more consumers have baked beans for brunch, it gradually increased. Also, canned red bean products showed stable sales during summer for the ice ...

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    Country Report

    Processed Meat and Seafood in South Korea

    Nov 2016

    Consumers’ preference for camping during summer remains popular, which affected overall processed meat and seafood over the review period and into 2016. Canned processed meat and seafood is considered the most suitable food to carry for outdoor ...

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    Country Report

    Ready Meals in South Korea

    Oct 2016

    In South Korea, the Home Meal Replacement (HMR) boom continued in 2016, with both shelf stable ready meals and chilled and frozen ready meals recording healthy value and volume growth. Consumers are increasingly purchasing convenient ready meal ...

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    Country Report

    Sauces, Dressings and Condiments in South Korea

    Oct 2016

    The Home Meal Replacement (HMR) trend is also affecting sauces, dressings and condiments, with consumers preferring meals which are easy and convenient to cook at home to save time. On the other hand, sales of Korean traditional sauces, which are ...

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    Country Report

    Soup in South Korea

    Oct 2016

    Korean style Guk, Tang and Jjigae products continue to lead sales within shelf stable and chilled soup. While consumers shifted away from shelf stable soup towards chilled soup until 2015, the former started to grow in popularity again in 2016 thanks...

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    Country Report

    Spreads in South Korea

    Oct 2016

    In the case of spreads, jam, especially strawberry, has traditionally dominated sales. However, in 2016, chocolate spreads continued to perform well, while nut based spreads also recorded value growth. Among jams and preserves, blueberry, mixed ...

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