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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South Korea

South Korea Country Briefings

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    Consumer Lifestyle

    Consumer Lifestyles in South Korea

    Aug 2017

    Optimism appears to have rebounded after a period of low consumer confidence and sluggish consumer spending growth. The growing number of single-person households is driving increased demand for products catering to single consumers, such as ...

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    Country Report

    Cigarettes in South Korea

    Jul 2017

    Ultra-low tar cigarettes continued to appeal to health-conscious Korean smokers, accounting for a 51% volume share in 2016. KT&G announced that more than half of its sales derived from ultra-low tar cigarettes (less than 1mg) in 2016, and this share ...

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    Country Report

    Tobacco in South Korea

    Jul 2017

    Cigarettes in South Korea saw a rebound in volume sales in 2016, after a drastic decline was driven by price rises in 2015, resulting in a negative volume performance over the review period overall. Cigarettes is expected to experience a weak ...

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    Country Briefing

    Households: South Korea

    Jul 2017

    South Korean households are well educated and highly digitalised, meaning that demand for new technology goods and services is high. Urban households often have more inhabitants than rural ones, reflecting the high living costs in cities. Apartment ...

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    Strategy Briefing

    City Travel Briefing: Seoul

    Jul 2017

    At the heart of the nation’s culture, education, politics and economy, Seoul is a major travel destination for inbound visitors to South Korea. The successful export of Korean pop culture has strongly boosted visitor arrivals to Seoul. In 2017, ...

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    Country Report

    Eyewear in South Korea

    Jul 2017

    Eyewear recorded steady growth in 2017, posting a similar rate to the previous year in current value sales terms. Although eyewear is reaching its maturity peak point, eyewear managed to see positive growth in 2017 due to manufacturer, retailer and ...

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    Country Report

    Spectacles in South Korea

    Jul 2017

    Spectacles recorded moderate growth in 2017, with spectacle frames and sunglasses leading the growth. Both are strongly supported by younger consumers who prefer fashionable brands and design. Frequent replacement is also spotted and many ...

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    Country Briefing

    Business Dynamics: South Korea

    Jun 2017

    South Korea is an easy place to do business. It has a highly competitive economy, thanks to a well-developed physical and ICT infrastructure. In addition, increased focus on R&D and low annual lending rates increase the country’s attractiveness. ...

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    Country Report

    Bags and Luggage in South Korea

    Jun 2017

    Bags and luggage continue to record healthy value growth in 2017, although the growth rate slowed down compared with previous years. The sales increase was stable, considering the category was reaching its maturity peak point; all categories within ...

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    Country Report

    Jewellery in South Korea

    Jun 2017

    Jewellery posted moderate value sales growth in 2017. However, in volume sales terms, fine jewellery recorded a decline. In fine jewellery, the biggest sales contributor is wedding jewellery. The trend in wedding collections has shifted from a total ...

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    Country Report

    Personal Accessories in South Korea

    Jun 2017

    Personal accessories posted moderate growth in 2017, significantly supported by the strong rise in current value sales of high mechanical watches and premium handbags. Most categories recorded sales growth, although the personal accessories market ...

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    Country Report

    Watches in South Korea

    Jun 2017

    Watches posted a healthy growth rate in 2017 as most products in different categories generated sales rises. Although the high double-digit value growth of previous years has stopped, watches continues to expand, thanks to mechanical watches and high...

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    Country Report

    Writing Instruments in South Korea

    Jun 2017

    Writing instruments in 2017 posted slow but steady growth, and at a slightly higher rate than in 2016. Colouring, graphite pencils, fountain pens, roller ball pens and pen inkwells and refills recorded higher value growth in 2017 than in 2016, which ...

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    Country Briefing

    Income and Expenditure: South Korea

    Jun 2017

    Real growth of South Korea’s per capita disposable income and spending trailed regional averages over 2011-2016, reflecting the sluggish performance of the country’s external sector. This has led to a more cautious stance towards spending by South ...

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    Country Briefing

    Economy, Finance and Trade: South Korea

    Jun 2017

    South Korea’s economy underperformed its Asia Pacific peers in the 2011-2016 period, given its large exposure to global trade headwinds. An ageing population is also a growing concern for the state, but public finances are well positioned to cope ...

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    Country Report

    Dog and Cat Food Packaging in South Korea

    Jun 2017

    As pet food in South Korea registered a strong performance in 2017, dog and cat food packaging also recorded healthy positive growth rates in total retail unit volume terms during the year. Among dog and cat food packaging categories, flexible ...

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