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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South Korea

South Korea Country Briefings

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Profile

    Australasia: Regional Profile

    Nov 2017

    Real GDP growth in New Zealand and Australia will be steady in 2017. Unemployment fell in both New Zeland and Australia in 2016 and it will decrease again in 2017. Much of the region's past growth was due to China's voracious demand for commodities. ...

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    Country Report

    Processed Meat and Seafood in South Korea

    Nov 2017

    Processed meat and seafood products tend to be consumed as snacks types rather than used for cooking. For example, stick sausages were originally positioned as snacks by children, but more and more adults are also choosing them as snacks. Due to the ...

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    Country Report

    Rice, Pasta and Noodles in South Korea

    Nov 2017

    The main staple in South Korea, rice, saw a 4% decrease in retail current value sales in 2017. Retail volume and value sales of rice continued to decrease constantly during the review period. The consumption of rice is declining as it is being ...

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    Country Report

    Processed Fruit and Vegetables in South Korea

    Nov 2017

    Processed fruit and vegetables declined by 1% in retail current value sales terms in 2017 due to the weak performances of frozen processed potatoes and shelf stable fruit. In South Korea, frozen processed potatoes recorded value sales of only KRW5 ...

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    Country Report

    Breakfast Cereals in South Korea

    Nov 2017

    As HMR (Home Meal Replacement) is a popular trend in South Korea, it is difficult to generate strong sales growth in breakfast cereals. In addition, a safety scare in 2014 ensured that breakfast cereals posted negative retail current value growth up ...

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    Country Report

    Baked Goods in South Korea

    Nov 2017

    Baked goods saw a further 2% decrease in retail current value sales in 2017. Over the review period, the demand for baked goods and other desserts grew in cafés and specialist coffee shops. More varied menus attracted young consumers to foodservice ...

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    Country Profile

    Asia Pacific: Regional Profile

    Nov 2017

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2016. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Ready Meals in South Korea

    Nov 2017

    Under the popular trend of HMR (Home Meal Replacement), all categories within ready meals recorded healthy current value growth during 2017. New products were also actively introduced and consumers were happy with the diverse and new options within ...

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    Country Report

    Sauces, Dressings and Condiments in South Korea

    Nov 2017

    Among sauces, dressings and condiments, the good performance of cooking sauces, which help consumers to prepare meals, was contrasted with the weak performance of other product categories in 2017. Under the popular trend of HMR (Home Meal ...

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    Country Report

    Soup in South Korea

    Nov 2017

    In Korean food, soup, which is normally called Guk, Tang and Jjigae, is considered to be very good for consumers these days. Consumers see it as being convenient for immediate consumption and the taste is better than cooking at home. Shelf stable ...

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    Country Report

    Spreads in South Korea

    Nov 2017

    Spreads recorded current value growth of 2% in 2017 thanks to the strong performance of honey. In South Korea, honey is prepared as a hot drink or is used as a healthy ingredient for creating a sweet taste. Therefore, its strong performance is ...

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Country Report

    Analgesics in South Korea

    Oct 2017

    Topical analgesics/ anaesthetic and paediatric acetaminophen registered notable current retail value growth in 2017. Both are regarded as necessities among consumer health products, which most households keep for daily emergency use. Adult analgesics...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in South Korea

    Oct 2017

    Only mild cough, cold and allergy (hay fever) remedies products are available OTC – higher-dose products require a prescription. As such, growth in the category was limited despite increasing demand due to seasonal allergies and air pollution. High ...

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    Country Report

    Dermatologicals in South Korea

    Oct 2017

    Most dermatologicals products are excluded from insurance coverage and are less frequently prescribed than other consumer health products. As such, OTC dermatologicals are widely used compared to other categories in consumer health. In general, OTC ...

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    Country Report

    Digestive Remedies in South Korea

    Oct 2017

    Herbal/traditional digestive remedies continued to lose popularity. Many younger consumers dislike the scent of such products, which can also be too strong for those with symptoms of nausea. Even older consumers do not necessarily prefer ...

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    Country Report

    Eye Care in South Korea

    Oct 2017

    The category posted strong but slower current retail value growth in 2017. Due to more time spent using electronic devices, the high number of cosmetic lenses users and severe air pollution, demand for eye care continued to increase. Consumers ...

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