South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Country Briefing

    Economy, Finance and Trade: South Korea

    May 2018

    South Korea's economic growth picked up in 2017, supported by gains in private consumption, a rise in investment, and a recovery in exports. However, high household debt levels and corporate restructuring (mainly in the shipbuilding industry) ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in South Korea

    May 2018

    Although economy dry dog and cat food are still mainly available in large pack sizes, such as more than 10kg or 15kg, mid-priced and premium dry dog and cat food are rapidly shifting to smaller pack sizes of less than 5kg or multi-packs. One of the ...

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    Country Report

    Country Report

    Cat Food in South Korea

    May 2018

    In South Korea the increasing number of stray cats has become a social issue as they can carry a variety of viruses or diseases such as herpes. There are divided opinions about feeding stray cats. If feeding zones are created, stray cats obviously ...

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    Country Report

    Country Report

    Dog Food in South Korea

    May 2018

    Given the increase in the dog population, dog food in all price ranges performed well in 2017. Consumers in urban areas regard their dogs as part of the family and tend to purchase super premium brands of prepared dog food. With the increasing ...

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    Country Report

    Country Report

    Other Pet Food in South Korea

    May 2018

    The reptile population increased rapidly in 2017. Turtles are particularly popular as a pet and related products and food recorded healthy retail value growth, even if the category remained small. However, except for small mammals and turtles, there ...

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    Country Report

    Country Report

    Pet Care in South Korea

    May 2018

    Pet care continued to record healthy retail value and volume growth in 2018. With a growing pet population, pet care is becoming increasingly diverse. The increasing usage of prepared food led to strong growth for economy pet food, while improvements...

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    Country Report

    Country Report

    Pet Products in South Korea

    May 2018

    Overall pet products is expected to record gradual constant value growth over the forecast period. As the pet population increases, owners’ awareness of pet healthcare and pet dietary supplements is increasing. The growth trend in prepared food is in...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Report

    Country Report

    Better For You Beverages in South Korea

    May 2018

    The positive performance of better for you beverages reversed in 2017, with the category experiencing the first negative growth in ten years. South Koreans are well aware of the importance of food safety and consider products very carefully before ...

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    Country Report

    Country Report

    Better For You Packaged Food in South Korea

    May 2018

    In South Korea, reduced-fat milk (excluding organic and fortified functional) saw its value share amongst total milk sales double over the review period. Previously, reduced-fat milk was mainly consumed by young, weight-conscious female consumers. ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in South Korea

    May 2018

    Normally, probiotics are well known as essential ingredients that are found in yoghurt, but these days, more products including probiotics in biscuits or confectionery are being introduced to attract consumers. For example, Lotte Confectionery ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in South Korea

    May 2018

    Sports drinks accounted for a strong share in fortified/functional beverages in 2017. Consumers tend to be generous about the high level of calories and sugar content when it comes to functionality-orientated products, such as sports and energy ...

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    Country Report

    Country Report

    Free From in South Korea

    May 2018

    In South Korea, Koreans are not familiar with free from packaged food yet, and there is little diversity on offer. Free from dairy or free from allergen products are all soy milk, and the size of soy milk is quite large in South Korea. However, ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in South Korea

    May 2018

    The naturally healthy category is capitalising on the growing interest in food safety as Koreans are sensitive to product origins, particularly in food and drink. Local foods are popular among the health-orientated because they believe ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in South Korea

    May 2018

    Naturally healthy packaged food recorded a strong performance in 2017 thanks to NH high-fibre products. NH high-fibre breakfast cereals saw the highest value growth outside of NH rice, the largest category, and NH high-fibre bread also saw positive ...

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    Country Report

    Country Report

    Organic Beverages in South Korea

    May 2018

    Organic 100% juice maintained its steady growth in 2017, despite a difficult economic climate. Organic 100% juice mainly targets babies and children as opposed to adults as parents are willing to pay a premium for their children but are more ...

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    Country Report

    Country Report

    Organic Packaged Food in South Korea

    May 2018

    Overall baby and child-related packaged food has declined due to the lower birth rate; however, organic baby food saw positive value growth in 2017 despite total baby food sales recording a decline. It means that parents still choose what they ...

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    Country Report

    Country Report

    Health and Wellness in South Korea

    May 2018

    The health and wellness market in South Korea in 2017 continued to achieve growth, with naturally healthy making the strongest progress while overall sales were also buoyed by large categories, including fortified/functional, especially in packaged ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in South Korea

    May 2018

    Baby and child-specific skin care posted the slowest growth during 2017. The low birth rate was one reason, but the most significant factor was the blurred line between baby and child-specific skin care products and pharma/therapeutic products. Baby ...

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    Country Report

    Country Report

    Bath and Shower in South Korea

    May 2018

    The bathing routine in South Korea is changing, favouring the growth of bath and shower. Consumers’ lifestyles are turning to focus more on personal leisure time and time away from work. This trend is expected to intensify over the forecast period. ...

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