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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South Korea

South Korea Country Briefings

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    Country Report

    Financial Cards and Payments in South Korea

    Oct 2017

    Financial cards and payments posted continued growth in many categories in 2017. The government’s policy of supporting a favourable environment for financial cards was one of the major driving forces to increase transactions, the number of cards and ...

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    Country Report

    Consumer Lending in South Korea

    Oct 2017

    Consumer lending outstanding balance and gross lending saw strong growth in current value terms in 2017, with home lending, other personal lending, auto lending and mortgage/housing performing well. To boost the local economy and the real estate ...

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    Country Report

    Air Treatment Products in South Korea

    Oct 2017

    In 2016, South Korea experienced one of its hottest summers in decades. The unprecedented hot weather directly affected sales of cooling appliances as more consumers turned to air conditioners and air coolers as well as cooling fans. Air conditioners...

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    Country Report

    Dishwashers in South Korea

    Oct 2017

    Overall dishwasher sales remained fairly flat in 2016. Dishwashers are not commonly used in South Korean households as older generations remain unfamiliar with them. A large share of local cookware and dinnerware is also not suitable for dishwasher ...

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    Country Report

    Food Preparation Appliances in South Korea

    Oct 2017

    Since 2015, the huge popularity of television cookery shows has generated great enthusiasm for home cooking, in turn boosting interest in cookery-related appliances. Recent television shows featuring men in the kitchen have also started a new trend ...

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    Country Report

    Home Laundry Appliances in South Korea

    Oct 2017

    The premiumisation of home laundry appliances is an ongoing trend in South Korea. Higher capacity washing machines continue to become more popular among new purchasers, with the leading brand manufacturers Samsung and LG offering upgraded products to...

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    Country Report

    Irons in South Korea

    Oct 2017

    Irons remained on a downward trajectory in 2016, posting a further volume decline of 1%. Although irons are affordably priced and available from many brand manufacturers, they are no longer seen as an essential household appliance. The main reason ...

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    Country Report

    Large Cooking Appliances in South Korea

    Oct 2017

    Large cooking appliances recorded another positive performance in 2016, with growth stemming largely from built-in models. The supply of new apartment housing was at a peak in 2016, driving sales of essential built-in appliances such as hobs and ...

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    Country Report

    Microwaves in South Korea

    Oct 2017

    Microwaves is a mature category in South Korea, with these appliances being common in local homes, including single-person households. Ready meals and pre-cooked meals now play a significant role in busy South Koreans’ lifestyles, thus making ...

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    Country Report

    Consumer Appliances in South Korea

    Oct 2017

    Consumer appliances in 2016 registered healthy volume sales growth, with small appliances outperforming the more mature major appliance categories. The positive growth recorded by major appliances can be largely attributed to a strong premiumisation ...

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    Country Report

    Personal Care Appliances in South Korea

    Oct 2017

    Beauty devices continued to see active development in 2016 as a result of rising demand from consumers seeking effective home beauty treatments. Following the launch of electric facial cleansers, newer products with advanced functions and relatively ...

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    Country Report

    Refrigeration Appliances in South Korea

    Oct 2017

    Premiumisation was a strong trend in refrigeration appliances in South Korea in 2016. Samsung introduced a new model of its Family Hub refrigerator, which is included under its Chef Collection. This fridge features a 21.5 inch tablet on the door, ...

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    Country Report

    Small Cooking Appliances in South Korea

    Oct 2017

    In recent years, coffee machines have been the driver of growth in small cooking appliances in South Korea. Coffee is very popular among locals. One major change in coffee consumption has been the growth of the home coffee culture and subsequent ...

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    Country Report

    Vacuum Cleaners in South Korea

    Oct 2017

    The vacuum cleaner category in South Korea is mature, with most households owning at least a basic appliance. As such, over the review period the category posted a volume CAGR of just 1%. To stimulate demand, manufacturers focused on higher-priced ...

    US$990
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    Country Profile

    South Korea: Country Profile

    Sep 2017

    The economy is growing at a moderate pace. Modest gains in private final consumption and a recovery in exports provide support. Capital spending is rising as exports strengthen. The new supplementary budget in June 2017 could eventually benefit the ...

    US$150
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    Country Report

    Car Rental in South Korea

    Sep 2017

    Car rental achieved rapid retail value growth in 2017 as both short-term and long-term car rental became trends in South Korea. Many consumers feel more comfortable using car rental during their trips. As more South Koreans enjoy their leisure time ...

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    Country Report

    Airlines in South Korea

    Sep 2017

    Low cost carriers recorded significant growth in 2017 in terms of number of passengers and value sales. As many consumers regard leisure travel as increasingly important, they seek airlines with lower prices. Moreover, low cost carriers are ...

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    Country Report

    Flows in South Korea

    Sep 2017

    Inbound arrivals declined seriously in 2017 due to the political tension between China and South Korea. As China was the most important tourist source for South Korea, its drop in terms of trips negatively impacted total inbound arrival volumes in ...

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    Country Report

    Intermediaries in South Korea

    Sep 2017

    Intermediaries recorded further retail value growth in 2017, led by several major operators in the category. Local players such as Hanatour Service, Modetour Network and InterPark INT Corp achieved strong performances, while global brands such as ...

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    Country Report

    Lodging in South Korea

    Sep 2017

    As Chinese tourists declined significantly in 2017, the occupancy rate was lower than in previous years. Although domestic tourists and inbound tourists increased rapidly, Chinese tourists were the largest revenue sources for many hotels. The average...

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