South Korea

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South KoreaSouth Korea Country Briefings

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    Beer in South Korea

    Jun 2018

    Imported premium lager saw another year of exceptional growth in Korea in 2017. With the stronger Korean won and their desire to expand their shares, leading imported premium lager brands offered even more aggressive promotional discounts in an ...

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    Country Report

    Country Report

    Alcoholic Drinks in South Korea

    Jun 2018

    Alcoholic drinks experienced sluggish growth in total volume terms in 2017, with cannibalisation across categories. Beer maintained its strong presence in alcoholic drinks, accounting for more than half of total volume sales in South Korea, and ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in South Korea

    Jun 2018

    The rising number of single households and convenience stores helped to increase off-trade volume and value sales of RTDs in 2017. Since rising numbers of younger consumers enjoy drinking at home in their leisure time, the on-trade channel suffered ...

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    Country Report

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    Wine in South Korea

    Jun 2018

    The high popularity of lower alcohol and sparkling drinks continued to lead to the strong double-digit increase of sparkling wine in total volume and value terms over the review period. Despite slowing growth in 2017, rising numbers of women have ...

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    Country Report

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    Spirits in South Korea

    Jun 2018

    There were no sales of cider/perry in Korea at the end of the review period, and there are currently no expectations of any brands entering the market over the forecast period. ...

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    Country Briefing

    Country Briefing

    Households: South Korea

    Jun 2018

    South Korean households have entered a difficult period, with manufacturers cutting jobs and many homeowners unable to afford their rents. The property market has been the rare positive, continuing to register strong growth. The state is investing ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Jun 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    May 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Childrenswear in Asia Pacific

    May 2018

    Asia Pacific is accounting for a growing share of global sales of childrenswear. Despite declining unit prices and slowing birth rates, it remains dynamic thanks to rising disposable incomes combined with the growing popularity of fast fashion and ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: South Korea

    May 2018

    South Korea's economic growth picked up in 2017, supported by gains in private consumption, a rise in investment, and a recovery in exports. However, high household debt levels and corporate restructuring (mainly in the shipbuilding industry) ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in South Korea

    May 2018

    Although economy dry dog and cat food are still mainly available in large pack sizes, such as more than 10kg or 15kg, mid-priced and premium dry dog and cat food are rapidly shifting to smaller pack sizes of less than 5kg or multi-packs. One of the ...

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    Country Report

    Country Report

    Cat Food in South Korea

    May 2018

    In South Korea the increasing number of stray cats has become a social issue as they can carry a variety of viruses or diseases such as herpes. There are divided opinions about feeding stray cats. If feeding zones are created, stray cats obviously ...

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    Country Report

    Country Report

    Dog Food in South Korea

    May 2018

    Given the increase in the dog population, dog food in all price ranges performed well in 2017. Consumers in urban areas regard their dogs as part of the family and tend to purchase super premium brands of prepared dog food. With the increasing ...

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    Country Report

    Country Report

    Other Pet Food in South Korea

    May 2018

    The reptile population increased rapidly in 2017. Turtles are particularly popular as a pet and related products and food recorded healthy retail value growth, even if the category remained small. However, except for small mammals and turtles, there ...

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    Country Report

    Country Report

    Pet Care in South Korea

    May 2018

    Pet care continued to record healthy retail value and volume growth in 2018. With a growing pet population, pet care is becoming increasingly diverse. The increasing usage of prepared food led to strong growth for economy pet food, while improvements...

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    Country Report

    Country Report

    Pet Products in South Korea

    May 2018

    Overall pet products is expected to record gradual constant value growth over the forecast period. As the pet population increases, owners’ awareness of pet healthcare and pet dietary supplements is increasing. The growth trend in prepared food is in...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Report

    Country Report

    Better For You Beverages in South Korea

    May 2018

    The positive performance of better for you beverages reversed in 2017, with the category experiencing the first negative growth in ten years. South Koreans are well aware of the importance of food safety and consider products very carefully before ...

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    Country Report

    Country Report

    Better For You Packaged Food in South Korea

    May 2018

    In South Korea, reduced-fat milk (excluding organic and fortified functional) saw its value share amongst total milk sales double over the review period. Previously, reduced-fat milk was mainly consumed by young, weight-conscious female consumers. ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in South Korea

    May 2018

    Normally, probiotics are well known as essential ingredients that are found in yoghurt, but these days, more products including probiotics in biscuits or confectionery are being introduced to attract consumers. For example, Lotte Confectionery ...

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