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 Market Research for South Korea

Euromonitor publishes reports on industries, consumers and demographics in South Korea.

  • Industry specific reports offer insight into market size and market share in South Korea; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in South Korea report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • South Korea in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our South Korea statistics factfile.

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Country Report

Financial Cards and Payments in South Korea

The transaction value of financial cards continued to grow in 2011, with all except store cards registering a positive performance. Debit card usage increased substantially in 2011, following the Government’s introduction of tax benefits more ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Computers and Peripherals in South Korea

Value sales of tablets and other portable computers rocketed in current value terms during 2010 over 2009. 2010 was the year of tablets and other portable computers, with the launches of Apple’s iPad and Samsung Electronics’s Galaxy Tab on November ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Home Audio and Cinema in South Korea

Home cinema and speaker systems and hi-fi systems were the top two growth categories within home audio and cinema in 2010, although current value growth was low, at 4% and 2% respectively. This was due to consumers’ growing appreciation of quality of...

Jan 2012 | $900| Add to cart | View details ›

Country Report

In-Car Entertainment in South Korea

In 2010, Korea Automobile Manufacturers Association (KAMA) estimated that close to two million cars were sold in South Korea, slightly higher than in 2009. With economic recovery from the end of 2009, consumers regained their confidence in spending, ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Mobile Phones in South Korea

During the second quarter of 2010 there were around 15 kinds of smartphones released in South Korea. This was considered a huge boom, given that there were fewer than 20 models launched in the late review period. Penetration rates of smartphones also...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Consumer Electronics in South Korea

Current value growth of consumer electronics in 2010 was stronger than in 2009, largely due to the rapid penetration of smartphones, as well as tablets and other portable computers. Tablets continued to change the whole concept of digital devices in ...

Jan 2012 | $1,900| Add to cart | View details ›

Country Report

Portable Media Players in South Korea

Due to the boom in tablets and smartphones during 2010, the performance of portable multimedia players was slower in 2010 than in 2009. With tablets and smartphones possessing the capability to store and play digital media such as audio, images, ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Televisions and Projectors in South Korea

The marketing and sales focus of manufacturers increasingly shifted to LED TVs at the end of the review period, which boast a series of better features, such as a thinner panel, less power consumption and better heat dissipation. This, in turn, ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Video Players in South Korea

The decreasing popularity of DVD players in South Korea was noted when the last DVD VHS direct distributor, Warner Bros Home Video Korea in South Korea stopped its services in December 2008. From 2006, direct home entertainment distributors such as ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Camcorders in South Korea

During the review period, a camcorder rapidly became a common electronics product for consumers to record their children growing up. For this reason, manufacturers offered a wide price range of camcorders, from budget to premium, in order to answer ...

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

Consumer Asia Pacific and Australasia 2012

Oct 2011

Reference Book

World Consumer Lifestyles Databook 2011

Mar 2011