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South Korea

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.

South Korea StatisticsConsumer Lifestyles in South Korea

South Korea Country Briefings

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    Nappies/Diapers/Pants in South Korea

    Mar 2017

    Per capita use of nappies/diapers/pants among children aged 0-36 months reached 1,457 units per child in 2016. This is a higher level compared to usage in North America or Western Europe. Therefore, South Korean nappies/diapers/pants is already at a ...

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    Country Report

    Tissue and Hygiene in South Korea

    Mar 2017

    The total performance of tissue and hygiene in 2016 was a definite slowdown in the context of the review period. The decreased growth rate applies to both volume and value sales of tissue and hygiene in South Korea. For mature categories, development...

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    Country Report

    Retail Tissue in South Korea

    Mar 2017

    Retail tissue in South Korea stayed stagnant in 2016. The notable trend was increased value sales coming from the internet retailing channel in 2016. The change was incurred by toilet paper which rose to an 11% value share allocated to internet ...

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    Country Report

    Sanitary Protection in South Korea

    Mar 2017

    Per capita use of sanitary protection in volume terms is 162 units per woman aged 12-54 years old, as of 2016. This is at a lower level when compared to North American and Western European standards. During 2016, the high price of sanitary towels ...

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    Country Report

    Wipes in South Korea

    Mar 2017

    In line with wipes’ rapidly-growing sales and popularity among local consumers, the safety issues related to wipes have become an important criterion. With the revised standards of personal wipes being classified as cosmetic goods since July 2015, ...

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    Country Report

    Adult Incontinence in South Korea

    Mar 2017

    The rapidly ageing population is a major social issue for South Korea. The population aged over 65 accounted for 14% of the total population in 2016. This figure was 11% in 2010 and reflects the fast-paced increase of the senior population. As a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in South Korea

    Mar 2017

    Away-from-home hygiene which is solely made up of AFH adult incontinence saw 13% current value growth in 2016. This growth figure is a slowed-down pace from the 18% current value CAGR of the entire review period but AFH adult incontinence is still in...

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    Country Report

    Apparel Accessories in South Korea

    Mar 2017

    Apparel accessories sales were driven significantly by the owners of luxury brands and sports brands in South Korea. Six high-end brands and three sports brands were in the top ten in 2016, apart from Uniqlo, which reached first place due to its high...

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    Country Report

    Childrenswear in South Korea

    Mar 2017

    Childrenswear was increasingly influenced by polarisation, eight pockets childrenswear trend and the Scandinavian lifestyle trend in 2016. Consumers selected either luxury brands such as Burberry Kids and Fendi Kids from department stores or SPA ...

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    Country Report

    Footwear in South Korea

    Mar 2017

    Highlighting wearable and comfortable shoes, slip-on continued to gain huge popularity in current value terms. In addition, shoes manufacturers added the value of functionality for different purposes such as running shoes, walking shoes and track ...

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    Country Report

    Hosiery in South Korea

    Mar 2017

    As the athleisure trend and normcore look became very popular, the demand for hosiery soared. Hosiery companies developed functional hosiery for sports purposes. Emerging non-sheer hosiery is divided into fashionable socks and performance socks. ...

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    Country Report

    Jeans in South Korea

    Mar 2017

    The significant growth of economy jeans and super premium jeans reflected the strong apparel polarisation in 2016. Economy men’s jeans grew by 4% and economy women’s jeans increased by 7%. The owners of Uniqlo and domestic SPA brands competed ...

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    Country Report

    Menswear in South Korea

    Mar 2017

    Menswear performed slightly worse than womenswear in terms of value growth in 2016. It saw 1% to reach KRW12.6 trillion, while womenswear reached sales of KRW11.6 trillion and 2% value growth. Many menswear players closed due to poor sales ...

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    Country Report

    Apparel and Footwear in South Korea

    Mar 2017

    Apparel and footwear saw a slowdown in growth in 2016 although it remained positive. The decline in participation in outdoor activities had a negative effect on overall apparel and footwear because this was a significant factor for growth for the ...

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    Country Report

    Sportswear in South Korea

    Mar 2017

    Sportswear clearly divided into positive growth and negative growth in current value terms. Outdoor trended downwards due to market saturation, whilst athleisure trended upwards due to the lifestyle trend and wearable clothing. Outdoor players led ...

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    Country Report

    Womenswear in South Korea

    Mar 2017

    Value size of womenswear was smaller than menswear in South Korea; womenswear had a 42% value share of apparel, whilst menswear had a 46% share. Womenswear reached KRW11.6 trillion with healthy 2% growth in 2016, while menswear continued its slow ...

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    Country Report

    Air Treatment Products in South Korea

    Mar 2017

    In 2016, South Korea experienced one of its hottest summers in decades. The unprecedented hot weather directly affected sales of cooling appliances as more consumers turned to air conditioners and air coolers as well as cooling fans. Air conditioners...

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    Country Report

    Dishwashers in South Korea

    Mar 2017

    Overall dishwasher sales remained fairly flat in 2016. Dishwashers are not commonly used in South Korean households as older generations remain unfamiliar with them. A large share of local cookware and dinnerware is also not suitable for dishwasher ...

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    Country Report

    Consumer Appliances in South Korea

    Mar 2017

    Consumer appliances in 2016 registered healthy volume sales growth, with small appliances outperforming the more mature major appliance categories. The positive growth recorded by major appliances can be largely attributed to a strong premiumisation ...

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    Country Report

    Other Hot Drinks in South Korea

    Feb 2017

    The launch of new premium products supported retail current value sales growth of 5% for the chocolate-based flavoured powder drinks category in 2016. Such launches were partly inspired by the growing popularity of various types of hot chocolate ...

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