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Spain

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain.

Spain StatisticsConsumer Lifestyles in Spain

Spain Country BriefingsFuture Demographics: Spain in 2030

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          Country Report

          Packaging Industry in Spain

          Sep 2016

          After years of economic recession, during which Spaniards carried out strict saving measures, economic recovery allowed for changes in consumption patterns. Within packaging, smaller formats are replacing saving formats that were very popular and ...

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          Country Report

          Adult Mouth Care in Spain

          Sep 2016

          Adult mouth care is facing a strong challenge from oral care, particularly mouthwashes/dental rinses. This fact is the main reason behind the poor performance of the category in 2016. Adult mouth care has recorded a decline of 2% in current value ...

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          Country Report

          Analgesics in Spain

          Sep 2016

          In 2015/2016 the so-called “running fever” has continued to grow in Spain, which has been a driver of growth in analgesics. According to Real Federación de Atletismo, RFDA (Royal Athletics Federation) the number of runners entering marathons in Spain...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Spain

          Sep 2016

          According to the annual report published by Sistema de Vigilancia de la Gripe by the Carlos III Institute – the Spanish Flu Tracking System – the flu season in the 2015/2016 period was especially abnormal. In fact during this period the number of ...

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          Country Report

          Dermatologicals in Spain

          Sep 2016

          Dermatologicals is largely a mature category with most product areas seeing little marketing support or new product development at the end of the review period. Consequently, many product areas are stagnating, with some product areas seeing declining...

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          Country Report

          Digestive Remedies in Spain

          Sep 2016

          In 2016, consumers are becoming increasingly confident about self-medicating with digestive remedies. The better economic situation along with the fact that consumers are becoming increasingly informed about OTC products are key factors that explain ...

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          Country Report

          Eye Care in Spain

          Sep 2016

          According to the latest report published by the Telefónica Foundation at the beginning of 2015, Spain is one of the European countries with a higher penetration of smartphones and tablets. Moreover latest industry reports show that Spain is the ...

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          Country Report

          Herbal/Traditional Products in Spain

          Sep 2016

          As has been seen in other industries and other countries there is a growing concern amongst Spanish consumers about the origin and manipulation of what they consume. This fact is favouring some areas of the Spanish packaged food industry along with ...

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          Country Report

          NRT Smoking Cessation Aids in Spain

          Sep 2016

          Over the review period the Spanish government intensified its policies and activities against smoking, especially through the National Anti-Drugs Plan and the Ministry of Health. This Ministry launched several campaigns on television, in printed ...

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          Country Report

          Consumer Health in Spain

          Sep 2016

          In 2016, consumer health in Spain consolidated the positive current value growth it recorded over the last three years of the review period. The economy recorded positive GDP growth in 2015 and 2016, and this has supported value sales. However, the ...

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          Country Report

          Sleep Aids in Spain

          Sep 2016

          According to the Spanish Neurology Society between 20% and 48% of the Spanish population suffer from sleeping disorders. The profile of the type of person suffering from this disorder is changing. Traditionally elderly Spaniards were the ones who ...

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          Country Report

          Sports Nutrition in Spain

          Sep 2016

          Sports nutrition keeps growing mainly due to the increase in its consumer base. In 2016 the category has grown by 4% in current value terms. However, the category has not grown to its full potential due to the political situation in the country in ...

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          Country Report

          Vitamins and Dietary Supplements in Spain

          Sep 2016

          Similar to what is already happening in other EU countries, there is an increasing interest in Spain in health and wellness, which is benefitting sales of vitamins and dietary supplements to an extent. Consumers are taking an increasingly proactive ...

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          Country Report

          Weight Management and Wellbeing in Spain

          Sep 2016

          Spaniards want to look slim, healthy and young and this is the key driver of weight management and wellbeing in Spain. This fact has been reinforced by the better macro and micro economic indicators which have supported the performance of weight ...

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          Country Report

          Wound Care in Spain

          Sep 2016

          According to the latest results from the survey published in 2016 on the practising of sports by Spaniards, which was carried out by the Ministry of Education, Culture and Sports, over 53% of Spaniards over 15 practise sports either on a regular or ...

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          Country Report

          Toys and Games in Spain

          Sep 2016

          Toys and games maintained the positive performance registered in 2014 and recorded growth within both traditional toys and games and video games in 2015. Value growth confirmed the improvement of economic conditions and the restored spending power of...

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          Country Report

          Traditional Toys and Games in Spain

          Sep 2016

          Licenced toys continued to confirm its position in Spanish traditional toys and games along with scientific/educational toys, among others. Film and TV licences such as Star Wars, Frozen and Paw Patrol drove sales within many different categories and...

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          Country Report

          Video Games in Spain

          Sep 2016

          Video games saw another solid performance in 2015 in Spain, with value growth driven by the popularisation of mobile games and video games software (digital). In addition, 2015 was marked by stabilisation of economic conditions and a recovery in ...

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          Country Briefing

          Economy, Finance and Trade: Spain

          Aug 2016

          The Spanish economy posted one of the highest economic growth rates among developed countries in 2015. This growth was mainly driven by a rise in domestic demand and recovery in the construction sector. Spain continues to benefit from a large ...

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          Strategy Briefing

          Global Economic Forecasts: Q3 2016

          Aug 2016

          The global economy was already not in the best shape, and recent political events in developed economies have caused additional risks. The Brexit vote has worsened the outlook for the UK and the EU in the time of major structural problems of European...

          US$1,325
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