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Country Report

France Flag Spreads in France

| Pages: 41

Price: US$990

About this Report

Executive Summary

TRENDS

  • All categories in spreads in France (honey, chocolate spreads, jam and preserves and nut and seed-based spreads) contributed to the overall positive development of the category in 2015, recording growth in value terms. Spreads benefited from the importance French people allocate to breakfast as the most important meal of the day. In addition, the French are known for having “un goûter” (small snack during the afternoon) at the end of the afternoon, which is usually based on the same ingredients as breakfast, bread and spreads, which also contributed to the positive performance.

COMPETITIVE LANDSCAPE

  • Three manufacturers maintained double-digit shares of value sales in spreads in France in 2015: Ferrero with a 22% share, Andros 16% and Bernard Michaud with 14%. The three manufacturers offered products with high levels of awareness, with excellent reputations and many loyal customers.

PROSPECTS

  • Further growth in spreads in France is expected over the forecast period, with a value CAGR of 2% at constant 2015 prices to reach €1.69 billion by 2020. Honey and jams and preserves are expected to see similar, positive and slow development. On the whole, the category is stable and relatively flat as there is little innovation.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in France?
  • What are the major brands in France?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in France - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 6 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 7 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 8 Distribution of Spreads by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in France - Company Profiles

Carrefour SA in Packaged Food (France)

Strategic Direction

Key Facts

  • Summary 1 Carrefour SA: Key Facts
  • Summary 2 Carrefour SA: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Carrefour SA: Private Label Portfolio

Competitive Positioning

  • Summary 4 Carrefour SA: Competitive Position 2015

Materne SA in Packaged Food (France)

Strategic Direction

Key Facts

  • Summary 5 Materne SA: Key Facts
  • Summary 6 Materne SA: Operational Indicators

Competitive Positioning

  • Summary 7 Materne SA: Competitive Position 2015

Packaged Food in France - Industry Context

Executive Summary

Price war undermines the fragile recovery of packaged food

“Let food be your medicine”, especially when it is cooked at home

More favourable environment for branded products

Supermarkets and hypermarkets lead the way, despite price erosion

Slight improvement anticipated in the medium term

Key Trends and Developments

The absence of real economic recovery puts pressure on prices and packaged food

Home consumption increasingly mirrors trends from consumer foodservice

French consumers want better control of what they eat

Ongoing consolidation in retailing and amongst manufacturers

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 17 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 18 Sales of Packaged Food by Category: Value 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 20 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 21 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 24 Penetration of Private Label by Category: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 26 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 27 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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