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Country Report

Spain Flag Spreads in Spain

| Pages: 31

Price: US$990

About this Report

Executive Summary

TRENDS

  • According to most health professionals, breakfast is the most important meal of the day. However, many professionals are not used to having a proper breakfast, especially due to a lack of time. This is not benefiting the development of spreads in Spain, which is also competing with other products that are more popular like biscuits, pastries or toast with olive oil and tomato. This last type of breakfast is very popular when taken out the home.

COMPETITIVE LANDSCAPE

  • Private label led sales within honey and jams and preserves in 2015, accounting for 61% and 42% of value sales respectively. However, in other categories such as chocolate, nuts and seed spreads, national brands maintained their leadership as they benefit from strong awareness and unique recipes (eg Nocilla, Nutella and Capitan Mani).

PROSPECTS

  • The growing significance of a healthier diet and the importance of Mediterranean products such as olive oil in Spanish society is likely to impact consumer behaviour over the forecast period. Consequently, a slowing down of volume and value sales growth within spreads is anticipated in the retail channel.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Spreads industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spreads industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spreads in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Spreads in Spain?
  • What are the major brands in Spain?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Spreads in Spain - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Spreads by Category: Volume 2010-2015
  • Table 2 Sales of Spreads by Category: Value 2010-2015
  • Table 3 Sales of Spreads by Category: Value 2010-2015
  • Table 4 Sales of Jams and Preserves by Leading Flavours: Rankings 2010-2015
  • Table 5 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 6 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 7 Distribution of Spreads by Format: % Value 2010-2015
  • Table 8 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 9 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 10 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 11 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Spreads in Spain - Company Profiles

Mercadona SA in Packaged Food (Spain)

Strategic Direction

Key Facts

  • Summary 1 Mercadona SA: Key Facts
  • Summary 2 Mercadona SA: Operational Indicators

Internet Strategy

Private label

  • Summary 3 Mercadona SA: Private Label Portfolio

Competitive Positioning

  • Summary 4 Mercadona SA: Competitive Position 2014

Packaged Food in Spain - Industry Context

Executive Summary

Economic recovery provides momentum for packaged food

Local products a responsible option

Differentiation a key strategy for competition

Convenience and service in addition to price competition

Innovation the key to expansion

Key Trends and Developments

The Spanish economy is on the road to recovery

Milk quotas disappear in 2015

Health and wellness is a key interest for Spanish consumers

Fresh products a potential threat for packaged food

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 16 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 17 Sales of Packaged Food by Category: Value 2010-2015
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 20 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 21 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 23 Penetration of Private Label by Category: % Value 2010-2015
  • Table 24 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Spreads
    • Honey
    • Chocolate Spreads
    • Jams and Preserves
    • Nut and Seed Based Spreads
    • Yeast-based Spreads

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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