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Consumer Surveys

Euromonitor Internationals' Passport Surveys aggregate data and analysis from both consumer surveys worldwide, involving thousands of individual consumers in emerging and developed markets and our Passport™ databases.

What do our consumer surveys provide?

Data and reports cover the entirety of consumer life, including healthy living, technology, spending, personal traits and values, delivering globally comparable consumer insight across markets.

Global and local consumer perception data and analysis, with national, demographic and socio-economic breakdowns

Survey results combined with our vast consumer products and industrial databases, provide unrivalled insight into the latest trends and developments in both global and local markets

Identify gaps between consumers’ current perceptions and aspirations to reveal opportunities and maximise revenue streams

Inform shopper profiling, programs, and promotions

Anticipate business and marketing challenges based on analysis of consumer attitude and behaviour data

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Strategy Briefing

Affordable Luxury in Emerging and Developing Markets and the Impact

Jul 2016

With rising incomes and greater exposure to Western cultures, the habits, tastes and needs of the new middle class emerging market consumer evolve - shoppers seeking aspirational, high quality brands at the best prices. Following The Quest For Value ...

US$1,325
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Global Survey Report

Consumer Shopper Types: United Kingdom

Jul 2016

Passport Survey explores the shopping habits and preferences of five shopper types in the UK. Results are based on responses to Euromonitor’s flagship Global Consumer Trends Survey 2015, which includes 16,300 online consumers in nine countries....

US$1,450
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Global Survey Report

Consumer Shopper Types: China

Jul 2016

Passport Survey explores the shopping habits and preferences of five shopper types in China. Results are based on responses to Euromonitor’s flagship Global Consumer Trends Survey 2015, which includes 16,300 online consumers in nine countries....

US$1,450
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Global Survey Report

Consumer Shopper Types: United States

Jul 2016

Passport Survey explores the shopping habits and preferences of five shopper types in the US. Results are based on responses to Euromonitor’s flagship Global Consumer Trends survey 2015, which includes 16,300 online consumers in 9 countries....

US$1,450
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Global Survey Report

Consumer Shopper Types: Russia

Jul 2016

Passport Survey explores the shopping habits and preferences of five shopper types in Russia. Results are based on responses to Euromonitor International’s flagship Global Consumer Trends Survey 2015, which included 16,300 online consumers in nine ...

US$1,450
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Global Survey Report

Consumer Shopper Types: India

Jul 2016

Passport Survey explores the shopping habits and preferences of five shopper types in India. Results are based on responses to Euromonitor International’s flagship Global Consumer Trends survey 2015, which includes 16,300 online consumers in nine ...

US$1,450
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Global Survey Report

Consumer Shopper Types: France

Jul 2016

Passport Survey explores the shopping habits and preferences of five shopper types in France. Results are based on responses to Euromonitor’s flagship Global Consumer Trends Survey 2015, which includes 16,300 online consumers in nine countries....

US$1,450
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Future Demographic

Kenya in 2030: The Future Demographic

Jun 2016

In 2030, the population of Kenya will reach 65.4 million, an increase of 42.0% from 2015. This rapid, albeit decelerating, growth will be driven by strong increases in the female childbearing population as well as high, yet falling, birth and ...

US$990
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Global Survey Report

Consumer Shopper Types: Germany

Jun 2016

Passport Survey explores the shopping habits and preferences of five shopper types in Germany. Results are based on responses to Euromonitor International’s flagship 2015 Global Consumer Trends survey, which included 16,300 online consumers in nine ...

US$1,450
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Global Survey Report

Consumer Shopper Types: Japan

Jun 2016

Passport Survey explores the shopping habits and preferences of five shopper types in Japan. Results are based on responses to Euromonitor’s flagship Global Consumer Trends survey 2015, which includes 16,300 online consumers in nine countries....

US$1,450
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Global Survey Report

Consumer Shopper Types: Brazil

Jun 2016

Passport Survey explores the shopping habits and preferences of five shopper types in Brazil. Results are based on responses to Euromonitor's flagship Global Consumer Trends survey 2015, which includes 16,300 online consumers in 9 countries...

US$1,450
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Strategy Briefing

Brexit and the Implications for the Consumer Goods Industry

May 2016

As the UK heads towards its EU membership referendum, there remains much uncertainty over both the outcome and the implications of a vote to leave. In fact uncertainty is the key challenge in regard to Brexit, and this uncertainty will contribute to ...

US$1,325
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Strategy Briefing

New Approaches to Wellness and Global Market Impact

May 2016

The optimisation of wellness is high on the agenda across much of the world, as consumers take a new, integrated approach to taking care of their bodies and minds. This global report takes a look at current approaches to health and fitness, and their...

US$1,325
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Strategy Briefing

The Quest for Value in Developed Markets and Market Impact

Apr 2016

Post-recession, developed market shoppers are savvier and better informed than ever before. The emphasis has shifted from the lowest prices to the best value for money, while bargain-seeking is no longer a stigma and has even achieved a degree of ...

US$1,325
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Strategy Briefing

The Global Impact of the Rise of the Can’t Cook Gourmet

Apr 2016

This second study on Foodies delves deeper into Can’t Cook Gourmets, exploring the rising interest in food and concurrent unwillingness to cook to identify some specific consumer types and behaviors that are emerging as a result of the convergence of...

US$1,325
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Strategy Briefing

The Global Rise of the Can’t Cook Gourmet

Feb 2016

While more consumers self-identify as foodies, with a strong interest in exotic and gourmet foods, there is also a rise in the number of consumers who can’t, or won’t, cook for themselves. Drawing from a wide range of Euromonitor International ...

US$1,325
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Consumer Lifestyle

Consumer Lifestyles in Vietnam

Feb 2016

Consumers have benefited from increasing levels of disposable income in recent years. Indeed, between 2010 and 2015 disposable income increased (in real terms) by a 32%. In turn, consumer spending increased 33% over the same period, driven in large ...

US$2,100
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Global Survey Report

Omnichannel Retailing Habits of the Hyperconnected Consumer

Sep 2015

Passport Survey explores the omnichannel retailing habits of hyperconnected consumers as they switch between various tech devices and in-store channels while shopping. Results are based on responses to Euromonitor’s Hyperconnectivity survey, fielded ...

US$1,450
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Strategy Briefing

Middle Class Consumers: Values and Priorities

Aug 2015

Middle class consumers are often the chief target of consumer-focused businesses because of their large size and discretionary spending power. In order to reach middle class consumers, however, companies need a deep understanding not only of their ...

US$1,320
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Global Survey Report

Consumers in the Digital World: Hyperconnectivity and Technology Trends

Apr 2015

This report is a comprehensive summary of results from Euromonitor International’s Hyperconnectivity survey, undertaken in December 2014, which includes responses from over 8,000 on-line consumers in 17 countries....

US$1,450
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