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 Market Research for Sweden

Euromonitor publishes reports on industries, consumers and demographics in Sweden.

  • Industry specific reports offer insight into market size and market share in Sweden; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Sweden report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Sweden in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Sweden statistics factfile.

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Country Report

Alcoholic Drinks in Sweden

Total volume sales of alcoholic drinks increased marginally in 2011 compared to the previous year. Wine was again a strong performer, while spirits and beer sales decreased. The Swedish economy developed positively until mid-2011, when the financial ...

Feb 2012 | $1,900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Sweden

In 2010, high-strength premixes were launched at Systembolaget for the first time. Three brands were launched that year and, in 2011, a further six brands were launched and contributed to the near 14% growth. The focus remained on products that ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Sweden

One of the strongest trends in the spirits category in 2011 was the increase in flavoured products other than vodka. The strongest development was seen in the rum category, both dark and white, but mostly the latter. By 2011 flavoured rum accounted ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Wine in Sweden

The general trend in Sweden towards more consumption of organic and Fair Trade food and drinks has also influenced sales of wine. Sales increased rapidly, as did the number of brands. In 2010, organic wine sales increased by 40% to reach about nine ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Sweden

Craft beer is increasingly popular in Sweden. This is part of a general trend towards quality, local production close to the consumer and natural ingredients, often organic. This trend is affecting both the food and drink industry. The number of beer...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Sweden

The on-trade channel developed far better than the off-trade channel in 2011. The main reason is that cider/perry with a 4.5% ABV or more is very popular in the on-trade channel. Low-alcohol cider is decreasing in popularity and this has had a ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Home Audio and Cinema in Sweden

The fastest growing category in 2010 was digital media player docks, which grew by 23% in volume terms and 25% in value terms. Digital media player docks have several advantages over hi-fi and home cinema and speaker systems that are equipped with a ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

In-Car Entertainment in Sweden

In 2010, the in-car entertainment category recorded declines of 7% in volume and 21% in value terms. All in-car entertainment categories, including in-car navigation, have reached maturity. In-car navigation was still a fast growing category in 2007 ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Mobile Phones in Sweden

The demand for smartphones is driving sales of mobile phones in 2010. In 2010, demand for smartphones increased by 124% in volume terms whereas the market for feature phones declined by 22%.

Jan 2012 | $900| Add to cart | View details ›

Country Report

Consumer Electronics in Sweden

In 2010 the Swedish economy registered the strongest growth in Western Europe. When the Swedish economy entered recession, it did so with sound public finances and the government was able to stimulate the economy. Sweden was also not affected by ...

Jan 2012 | $1,900| Add to cart | View details ›

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