Sweden

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Sweden

    May 2018

    There has been a huge increase in the use of plastic pouches in recent years. Dogman and Best Friend, as well as private label, are selling snacks in see-through plastic pouches. During 2017, there were several new launches of cat and dog treats in ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Sweden

    May 2018

    Swedish parents are increasingly concerned about the presence of chemicals, plastics and heavy metals in baby and child health products. As a result, demand for ecological ingredients and neutral scents is rising. The presence of ecological products ...

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    Country Report

    Country Report

    Bath and Shower in Sweden

    May 2018

    Growing interest in interior design has had a spill-over effect on demand for bath and shower products in Sweden. Indeed, as consumers continue to shift from apparel and footwear to interior design, travelling and restaurants, consumers are also ...

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    Country Report

    Country Report

    Colour Cosmetics in Sweden

    May 2018

    Although the majority of Swedish women tend to wear colour cosmetics in a rather modest way, it is becoming more common to show individuality with expressionist styles such as gaudy coloured lipstick. The Swedish unemployment rate is projected to ...

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    Country Report

    Country Report

    Deodorants in Sweden

    May 2018

    The fact that most Swedish consumers already use deodorant daily continues to hinder growth in this area. Indeed, the only growth driver in 2017 was the 2% rise in the population, with the area also being negatively impacted by the use of “home-made”...

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    Country Report

    Country Report

    Depilatories in Sweden

    May 2018

    Depilatories posted marginal growth in 2017, driven by women’s pre-shave and women’s razors and blades sales, which are generally used for a quick shave between visits to a beauty salon, as well as for more regular shaving of areas such as underneath...

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    Country Report

    Country Report

    Fragrances in Sweden

    May 2018

    Most fragrances sales are accounted for by premium brands, unlike in other beauty and personal care areas, where mass products dominate. High-quality, exclusivity, and brand loyalty are reasons for the popularity of premium fragrances. The stronger ...

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    Country Report

    Country Report

    Hair Care in Sweden

    May 2018

    Many hair care areas are relatively mature, thus limiting growth during 2017. Growth can mainly be attributed to an increasing population and rising unit prices, with Swedish consumers looking for more quality hair care products. Styling agents was ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Sweden

    May 2018

    Mass brands continued to dominate beauty and personal care in 2017. This can be attributed to socio-economic factors in Sweden, with the two lowest income groups accounting for 78% of the population. Population growth of 2% in 2017 helped fuel ...

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    Country Report

    Country Report

    Men's Grooming in Sweden

    May 2018

    Swedish males are investing more in their physical appearance, thus boosting demand for wholesome food and interest in exercise and beauty products. A study by beauty retail chain Kicks in 2014 found that 85% of Swedish women found it acceptable for ...

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    Country Report

    Country Report

    Oral Care in Sweden

    May 2018

    Electrical toothbrushes are becoming more common in Sweden due to constant promotions, mainly by leading brands. Technological advances make such products a better option than manual toothbrushes since new electric toothbrush models have apps that ...

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    Country Report

    Country Report

    Beauty and Personal Care in Sweden

    May 2018

    Beauty and personal care saw rather modest growth during 2017 due to increasing maturity in many areas such as deodorants, bath and shower, depilatories, and hair care. Instead, premium beauty care, skin care, sun care, and colour cosmetics were the ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Sweden

    May 2018

    Premium beauty and personal care continued to display much stronger growth than mass brands during 2017 due to rising consumer disposable incomes and growing interest in beauty products. Swedish consumers’ disposable incomes grew by 5% in 2017 and ...

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    Country Report

    Country Report

    Skin Care in Sweden

    May 2018

    Liquid/cream/gel/bar cleansers was one of the best performing areas in 2017 thanks to the double cleansing trend. This involves the use of a variation of cleansers such as one for make-up removal and another for more in-depth cleansing. Volume sales ...

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    Country Report

    Country Report

    Sun Care in Sweden

    May 2018

    Growing demand for healthier, safer and more effective sun protection drove sales during 2017. Large media outlets such as Svenska Dagbladet in 2017 and Expressen in 2016 have published articles covering the risk of skin cancer due to sun exposure, ...

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    Country Report

    Country Report

    Gardening in Sweden

    Apr 2018

    Issues of sustainability are carrying greater weight in the purchasing decision-making process as consumer awareness of environmental concerns rises. This is motivating product development. Examples include Weibulls 100% Återvunna Jord by Econova ...

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    Country Report

    Country Report

    Home Furnishings in Sweden

    Apr 2018

    The latter years of the review period have seen an increase in value sales of gas barbecues at the expense of charcoal barbecues, a trend that will continue over the forecast period. Growth of gas barbecues is attributed to inspiration from TV and ...

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    Country Report

    Country Report

    Home Improvement in Sweden

    Apr 2018

    Retailers active in the home improvement and gardening stores sales channel are reporting booming sales data, and particularly via their internet retailing arms. However, there are question marks surrounding household contributions to this growth. ...

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    Country Report

    Country Report

    Homewares in Sweden

    Apr 2018

    Consumers perceive kitchens as the heart of the home as consumers are likely to not only cook, but also eat their meals and entertain guests in their kitchens. This trend is all the more true in the growing context of single-person households and ...

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