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 Market Research for Sweden

Euromonitor publishes reports on industries, consumers and demographics in Sweden.

  • Industry specific reports offer insight into market size and market share in Sweden; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Sweden report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Sweden in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Sweden statistics factfile.

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Country Report

Financial Cards and Payments in Sweden

In 2011, the financial cards industry continued to recover from the recession and all categories showed stronger growth rates than in 2010. The growth rates were, however, still not close to the pre-recession growth rates. Debit cards in circulation ...

May 2012 | US$900| Add to cart | View details

Country Report

Apparel Specialist Retailers in Sweden

Interest rate increases, a lack of fashion updates and a general caution in consumer sentiment led to slower current value growth in 2011 in comparison to the 3% CAGR recorded for the review period. Previous year results have strongly benefitted from...

Apr 2012 | US$900| Add to cart | View details

Country Report

Direct Selling in Sweden

The continued growth of internet retailing had a negative impact on direct selling’s 2011 results. Consumers value the convenience of shopping online and this is leading to a shift in sales away from direct selling to internet retailing.

Apr 2012 | US$900| Add to cart | View details

Country Report

DIY, Home Improvement and Garden Centres in Sweden

Although DIY, home improvement and garden centres recorded positive sales growth in 2011, the continued weakness and uncertainty in the economic climate negatively impacted sales developments. Consumers are increasingly price-sensitive and willing to...

Apr 2012 | US$900| Add to cart | View details

Country Report

Electronics and Appliance Specialist Retailers in Sweden

Growth is driven by a price-competitive retailing environment and appliance/electronics product developments. The competitive retailing environment combined with technology advancements is resulting in product offerings that are more ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Furniture and Furnishings Stores in Sweden

The continued weakness and uncertainty in the economic climate negatively impacted the overall value growth rates for furniture and furnishings stores in 2011.

Apr 2012 | US$900| Add to cart | View details

Country Report

Grocery Retailers in Sweden

Grocery retailers in Sweden is increasingly seeking to address the convenience demands of consumers. This is leading to the growth of self-service scanning and payment systems in the majority of supermarket/ hypermarket chained outlets.

Apr 2012 | US$900| Add to cart | View details

Country Report

Health and Beauty Specialist Retailers in Sweden

The break-up of the state-controlled monopoly on pharmacy retailing continued to dominate 2011 developments. This led to an increase in the absolute number of health and beauty specialist retailer outlets present and an increased fragmentation in ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Homeshopping in Sweden

Homeshopping is traditionally an important retailing channel for Swedish consumers, especially those living in the more isolated regions of Northern Sweden. However the continued and strong growth of internet retailing is coming at the expense of ...

Apr 2012 | US$900| Add to cart | View details

Country Report

Internet Retailing in Sweden

Consumer demands for convenience is a key driving force behind the strong growth of internet retailing. Internet retailing allows consumers to shop at their convenience, offers access to wide and varied product offering, allows for home deliveries, ...

Apr 2012 | US$900| Add to cart | View details

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Reference Book

Reference Book

Who Goes Where

Dec 2011

Reference Book