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Sweden

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden.

Sweden StatisticsConsumer Lifestyles in Sweden

Sweden Country BriefingsFuture Demographics: Sweden in 2030

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    Sweden: Country Profile

    May 2017

    The rate of growth will fall in 2017. Exports will rebound and private final consumption will continue to provide moderate support. A surge in fixed investment (mainly due to robust residential investment) is another driver. A slowdown in public ...

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    Country Report

    Cat Food in Sweden

    May 2017

    2017 will continue the development of 2016 for natural cat food products that aim to be nutritionally balanced with high protein and low fat levels for better physical conditions of cats. In addition, food scares seen in dog treats will make Swedish ...

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    Country Report

    Dog Food in Sweden

    May 2017

    2017 will continue in the same vein as 2016, with food scares and scepticism about foreign-produced dog food. This means Swedish consumers will demand dog food products with fewer ingredients that are also more natural and produced in Sweden....

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    Country Report

    Other Pet Food in Sweden

    May 2017

    The 2016 developments towards natural and additive-free other pet food will continue in 2017, but focus more on organic products and marketing....

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    Country Report

    Pet Care in Sweden

    May 2017

    During 2017, pet care is set to record 3% current value growth, which will be slightly higher than the current value CAGR seen over the review period. The ongoing premiumisation and increased spending continues to boost pet care, as demand for more ...

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    Country Report

    Pet Products in Sweden

    May 2017

    The trends for 2017 will follow those of 2016 in terms of development towards convenience and greater quality of life for pets, but with more focus on products also being more environmentally friendly....

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    Country Report

    Gardening in Sweden

    May 2017

    Gardening in Sweden is a popular pass time among Swedish consumers looking to get outside and relax from hectic environments such as offices and factories. There is a clear connection between the Swedish perception of a healthy lifestyle and spending...

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    Country Report

    Home Furnishings in Sweden

    May 2017

    Regulations aimed at cooling the Swedish housing market and reducing the risk of a housing market bubble were introduced in June 2016 and made it more costly for Swedes to finance a change of home through loans. This in turn has led Swedes to spend ...

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    Country Report

    Home Improvement in Sweden

    May 2017

    The great upsurge of inspiration and available guides regarding DIY in Sweden since the early 2000s has led many Swedes to not shy away from taking on home improvement tasks themselves. Changed rules for ROT (a tax reduction scheme for repairs, ...

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    Country Report

    Homewares in Sweden

    May 2017

    Swedes continue to put a lot of emphasis on maintaining good physical health, especially via healthy food consumption. Consumers are therefore cooking for themselves more in order to prepare and consume meals which best suit their specific health or ...

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    Country Report

    Home and Garden in Sweden

    May 2017

    Home and garden current value sales grew by 6% in Sweden in 2016, far above the review period CAGR of 3%. Rising real GDP growth and low interest rates are encouraging Swedes to spend more, thus boosting Swedish home and garden sales....

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    Country Report

    100% Home Delivery/Takeaway in Sweden

    May 2017

    The biggest trend or news in 100% home delivery/takeaway in 2016 was the reintroduction of a chained establishment in an otherwise very fragmented channel with individual ownership. This chained establishment came through The Scandinavian Pizza Co ...

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    Country Report

    Cafés/Bars in Sweden

    May 2017

    A key trend that affected cafés/bars during 2016 was the expansion of foodservice and menu options in outlets, to somewhat mimic the offerings of other consumer foodservice categories, in order to widen the consumer base. For instance, more cafés and...

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    Country Report

    Consumer Foodservice By Location in Sweden

    May 2017

    Consumer foodservice through retail recorded the highest current value growth among standalone and non-standalone locations in 2016, with a 6% increase. This was generated by grocery retailers’ efforts to increase their revenues and attract more ...

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    Country Report

    Fast Food in Sweden

    May 2017

    Fast food continued to go through its status upgrade during 2016, from being more than just a quick way to satisfy one’s hunger. The focus in 2016 continued to be on the premiumisation trend and health, which included an increased amount of gourmet ...

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    Country Report

    Full-Service Restaurants in Sweden

    May 2017

    A striving for better health and increased environmental concerns continued to have an impact on the development of full-service restaurants in Sweden during 2016. There is a clear shift in consumer behaviour as Swedes are becoming more aware of what...

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    Country Report

    Consumer Foodservice in Sweden

    May 2017

    The 5% current value growth rate experienced by consumer foodservice in Sweden during 2016 was slightly higher than the 4% current value CAGR of the review period. Further moving towards premiumisation, new delivery services were being introduced, ...

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    Country Report

    Self-Service Cafeterias in Sweden

    May 2017

    Self-service cafeterias remains somewhat of a concept split in two – the channel has traditional roadside units but also modern outlets such as Vapiano and Pinchos. While Vapiano and Pinchos more closely follow developments in the total Swedish ...

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    Country Report

    Street Stalls/Kiosks in Sweden

    May 2017

    A significant factor that affected street stalls/kiosks in Sweden during 2016 was the increase in licence fee for food trucks in Stockholm, which was introduced in 2015. This took the fee from SEK12,000 to SEK30,000, which caused 39% of the 96 food ...

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    Country Report

    Better For You Beverages in Sweden

    May 2017

    The majority of Swedish consumers’ health consciousness stretches beyond the importance of participating in sports on a regular basis, and even more Swedes continued to pay special attention to what they drink and eat, in terms of preserving good ...

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