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Sweden

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden.

Sweden StatisticsConsumer Lifestyles in Sweden

Sweden Country BriefingsFuture Demographics: Sweden in 2030

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    Cigarettes in Sweden

    Jul 2017

    There were 163,000 asylum seekers in Sweden in 2015, which corresponded to almost 2% of the country’s population. These asylum seekers come mostly from countries with a stronger smoking tradition than Sweden. In addition, people from other EU ...

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    Country Report

    Tobacco in Sweden

    Jul 2017

    Retail volume sales of cigarettes rose slightly in 2016, while cigars and cigarillos continued to post a decline and smokeless tobacco and vapour products recorded solid growth. Cigarettes and smokeless tobacco were impacted by a continued shift ...

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    Country Briefing

    Business Dynamics: Sweden

    Jul 2017

    Sweden remains an easy place to do business in. The country’s strong regulatory environment is well complemented by an excellent infrastructure, strong judiciary and low level of corruption. Though a relatively higher tax rate, increasing wages and ...

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    Country Report

    Bags and Luggage in Sweden

    Jun 2017

    Premium international brand owners enjoyed a stronger presence in the Swedish market in 2016 and 2017. Chanel opened its first store in Sweden in 2016, and was followed by Céline. Mulberry expanded and opened another store in 2016, while Bottega ...

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    Country Report

    Jewellery in Sweden

    Jun 2017

    Swedish designers are receiving more attention and support from the industry. The Precious Stockholm Nordic Watch & Jewellery Fair is growing in terms of number of both local and international exhibitors on an annual basis. Furthermore, Swedish ...

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    Country Report

    Personal Accessories in Sweden

    Jun 2017

    Personal accessories in Sweden continued to record healthy current value growth in 2017. Swedes are becoming increasingly willing to spend more money on personal accessories, although growth in 2017 was not as strong as that in 2015. This willingness...

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    Country Report

    Watches in Sweden

    Jun 2017

    Swedes showed an interest in newly emerging local brands in 2017. Following the success of Daniel Wellington in 2010, new Swedish companies launched mid-priced analogue watches, for example Triwa, Knut Gadd and TID Watches. In 2016 and 2017, emerging...

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    Country Report

    Writing Instruments in Sweden

    Jun 2017

    Sweden is one of the most digitalised countries in the world. As a result, writing instruments have been disappearing from schools and workplaces. This has led to a decline in the quality of handwriting, with the handwriting of many Swedes being ...

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    Country Report

    Eyewear in Sweden

    Jun 2017

    In 2017, eyewear is set to deliver healthy retail volume and value growth in 2017 that is faster than the respective review period CAGRs. Spectacles is expected to register the fastest retail value sales growth as Swedes demand more premium and ...

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    Country Report

    Spectacles in Sweden

    Jun 2017

    Sports glasses enjoyed growing demand during 2017, as health and wellness trends remained strong in Sweden. Previously, manufacturers tended to release general purpose sports glasses and ski goggles; however, consumers are increasingly interested in ...

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    Country Report

    Toys and Games in Sweden

    Jun 2017

    Toys and games displayed strong growth in current value terms in 2016. Both traditional toys and games and video games easily outperformed their respective value CAGRs for the review period. Digital and in-game purchases were the main drivers behind ...

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    Country Report

    Traditional Toys and Games in Sweden

    Jun 2017

    Traditional toys continued to become more educational in 2016. Toys now often strive to make learning experiences more vivid by bringing scientific phenomenon “to life”, allowing children to see and experience them. These toys hence frame the ...

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    Country Report

    Video Games in Sweden

    Jun 2017

    Sales of physical video games software have been on the decline, as more Swedes are buying video games digitally. However, 2016 was an exception, as physical video games software also increased slightly, by 3% in current value terms. This increase, ...

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    Country Report

    Beer in Sweden

    Jun 2017

    Explosion of the craft beer trend continued in Sweden in 2016, as tremendously huge varieties of styles, tastes, designs and “languages” of beer were sold. Craft beers were offered by foreign breweries, for instance in the US and the UK, as well as ...

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    Country Report

    Cider/Perry in Sweden

    Jun 2017

    Cider/perry is one of the alcoholic drinks to be sold outside of Systembolaget (state retail monopoly) through regular retail outlets in the off-trade channel. Despite the availability of cider/perry in regular retail stores, there was a strong shift...

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    Country Report

    Alcoholic Drinks in Sweden

    Jun 2017

    Total volume sales of alcoholic drinks declined marginally in 2016, although this was lower than the average decline posted over the review period. The decline in total volume terms was a direct consequence of an increasing focus on value ...

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    Country Report

    Rtds/High-Strength Premixes in Sweden

    Jun 2017

    Ginger beer continued to gain in popularity in Sweden in 2016, as it is made at micro-breweries and considered to be a speciality drink, just like beer products that offer new and interesting flavourings. The best-selling ginger beer in 2016 was ...

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    Country Report

    Spirits in Sweden

    Jun 2017

    Swedish consumers are becoming increasingly educated about alcoholic drinks, which is due to the efforts made by Systembolaget and to the base of affluent consumers who can afford to spend more. Systembolaget has well-trained staff at its outlets who...

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    Country Report

    Wine in Sweden

    Jun 2017

    Swedish consumers have become educated about what they drink and eat, which had a significant impact on wine consumption habits in 2016. Swedes are showing increasing interest in the content, additives and origin of the wine they pick. Systembolaget,...

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    Country Report

    Air Care in Sweden

    Jun 2017

    Air care sales grew by 2% in 2016, the category’s strongest performance since 2012, and a significant rebound from the previous year’s decline. All categories saw an improved performance during the year, with gel air fresheners and liquid air ...

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