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10% off two reports, 15% off three reports, 20% off four reports until the end of January 2017
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Sweden

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden.

Sweden StatisticsConsumer Lifestyles in Sweden

Sweden Country BriefingsFuture Demographics: Sweden in 2030

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    Country Report

    Apparel and Footwear Specialist Retailers in Sweden

    Jan 2017

    While the economic landscape in Sweden was improving, lingering uncertainty and scepticism remained, resulting in increasingly price-sensitive consumers seeking economy-positioned alternatives. However, Swedish consumers are also very aware of ...

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    Country Report

    Direct Selling in Sweden

    Jan 2017

    Direct selling, similar to homeshopping, continues to suffer from the rapid and gradually rising popularity of internet retailing. Swedish consumers are living exceedingly hectic lifestyles, putting a rising emphasis on convenient shopping ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Sweden

    Jan 2017

    In 2016 Swedish consumers began spending more on electronics and appliances, certainly in comparison to the review period thanks to increased confidence in their financial situation. Volume sales also exhibited growth. Value sales rose despite ...

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    Country Report

    Grocery Retailers in Sweden

    Jan 2017

    Demand for everyday luxury increased in grocery retailing during 2016, with more consumers indulging in home-cooked meals and fresh products. Whilst the improved optimism regarding the economic outlook amongst consumers led to a small shift towards ...

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    Country Report

    Health and Beauty Specialist Retailers in Sweden

    Jan 2017

    Swedish consumers are spending more money on health and beauty products with a polished and healthy look being one of the strongest trends within all fast-moving consumer goods markets in the country. Not only are sales of beauty products, such as ...

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    Country Report

    Home and Garden Specialist Retailers in Sweden

    Jan 2017

    When Swedish consumers are confident about their economic prospects, sales of home improvement and gardening stores and homewares and home furnishing stores tend to rise. As such, home and garden specialist retailers started to experience an upswing ...

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    Country Report

    Homeshopping in Sweden

    Jan 2017

    Homeshopping was predominantly characterised by one main trend throughout the review period – a continuing decline due to the migration of consumers from homeshopping to internet retailing. However, despite the continuing contraction in value sales, ...

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    Country Report

    Internet Retailing in Sweden

    Jan 2017

    Internet retailing continues to increase in importance, developing notably faster than store-based retailing. In 2016 internet retailing outperformed store-based retailing by thirteen percentage points in current value terms. Furthermore, internet ...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Sweden

    Jan 2017

    Bags and luggage specialist retailers: displayed 1% current value growth in 2016, boosted by the relatively better economic outlook, Swedish consumers’ increasing interest in travel and their comparatively higher purchasing power. Bags and luggage ...

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    Country Report

    Mixed Retailers in Sweden

    Jan 2017

    Low-price grocery and non-grocery stores continued to perform well in 2016, despite the economic situation. For many specialist retailers, low-price stores, such as variety stores and mass merchandisers, constitute a bigger threat to their operations...

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    Country Report

    Retailing in Sweden

    Jan 2017

    The 2.8% growth in GDP in 2016 was more moderate than the 4.2% growth recorded in 2015 due in part to a gradual tightening of fiscal policies and an ailing global economy. However, private consumption was one of the foremost drivers of growth in ...

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    Country Report

    Vending in Sweden

    Jan 2017

    Vending machines have traditionally struggled to keep up with the technological developments in payments and rising card usage. With the main financial institutions in Sweden pushing towards a cashless society and the penetration of smartphones ...

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    Country Report

    Dairy in Sweden

    Dec 2016

    The Danish-Swedish dairy cooperative, Arla Foods, remains the leading player in cheese in Sweden, with a 47% retail value share in 2016. Arla has a long-standing presence with a wide range of well-known and trusted brands in virtually all dairy ...

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    Country Report

    Confectionery in Sweden

    Dec 2016

    Mondelez Sverige remained the clear leader in chocolate confectionery in 2016 with a 43% share of retail value sales. The company owns the popular and well-known Marabou brand, which accounted for a leading 26% value share. The brand is widely ...

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    Strategy Briefing

    Low-Cost Air Travel in the EU: A Transformative Factor for City Economies

    Dec 2016

    Due to low-cost carriers, air travel in the EU has become more affordable, and smaller regional airports have gained an opportunity for revival. Since air infrastructure is considered a strong promoter of growth in cities, this report investigates ...

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    Country Report

    Vacuum Cleaners in Sweden

    Nov 2016

    Energy efficiency remain the key product attribute for Swedish consumers when selecting vacuum cleaners in 2016. The new energy efficiency requirements implemented in 2014, which set a power threshold of 1,600 watts for vacuum cleaners across the EU,...

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    Country Report

    Air Treatment Products in Sweden

    Nov 2016

    Converters which can turn standard air treatment products into smart appliances were in heavy demand in Sweden during 2016 as the supply of these products expanded. These converted air conditioners then offer convenience as the temperature can be ...

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    Country Report

    Dishwashers in Sweden

    Nov 2016

    Dishwashers with high energy efficiency ratings combined with short dishwashing cycle were highly valued by Swedes in 2016 as Swedish people generally dislike having to wait for the programme of their dishwashers to finish, while they are also ...

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    Country Report

    Food Preparation Appliances in Sweden

    Nov 2016

    Growth in demand for nutritious food and beverages continued to increase steadily in Sweden during 2016. This can be seen in the increasing numbers of slow juicers being sold in the country, with the category increasing by 8% in retail volume terms ...

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    Country Report

    Home Laundry Appliances in Sweden

    Nov 2016

    The main determining factors for Swedes when choosing home laundry appliances in 2016 were energy efficiency, unit price and functions which enable the more convenient use of home laundry appliances. Swedes tend to prefer home laundry appliances with...

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