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Sweden

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden.

Sweden StatisticsConsumer Lifestyles in Sweden

Sweden Country BriefingsFuture Demographics: Sweden in 2030

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Country Report

    Analgesics in Sweden

    Nov 2017

    Analgesics displayed modest growth in 2017 as the strong dynamics witnessed in 2016 stabilised from when pharmacies gained share from grocery retailers. The rationale for the dynamics and the following maturity in 2017 was a new regulation on ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

    Nov 2017

    In 2016, Swedish pharmacies ran campaigns targeting cold and allergy remedies, which further boosted sales in 2017. The objective of the campaign was to inform consumers about how to find the appropriate treatment for coughs and colds. The campaign ...

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    Country Report

    Dermatologicals in Sweden

    Nov 2017

    Dermatologicals exhibited modest growth in Sweden during 2017 as the category is extremely mature. Marketing for the products is rather limited and there are few new products and brands emerging, which has led to limited dynamics for the category. ...

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    Country Report

    Digestive Remedies in Sweden

    Nov 2017

    Many Swedes experience a high level of digestive issues evoked by stress-filled lifestyles causing a high proportion to look for remedies. As the largest pharmacy chain Apoteket launched a campaign and a book informing the public about stomach issues...

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    Country Report

    Eye Care in Sweden

    Nov 2017

    Eye care is widely purchased as a seasonal product as sales increase during the pollen season. Sales in 2017 therefore showed strong growth as the pollen season was rather intense leading to continued demand for allergy eye care. Many Swedes ...

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    Country Report

    Herbal/Traditional Products in Sweden

    Nov 2017

    Lack of trust in some herbal/traditional products has hindered higher growth, as many consumers are sceptical of their efficacy. However, some products did display strong growth such as herbal/traditional digestive remedies, which followed the trend ...

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    Country Report

    NRT Smoking Cessation Aids in Sweden

    Nov 2017

    NRT smoking cessation aids is projected to continue displaying healthy growth over the forecast period as Swedes are expected to continue to stop smoking at the rate displayed over the review period. A smoking ban has led to increased inconvenience ...

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    Country Report

    Consumer Health in Sweden

    Nov 2017

    Consumer health displayed continued positive value growth in 2017. Internet retailing has quickly gained ground and webshops of chemists/pharmacies or pure online chemists/pharmacies are using aggressive pricing strategies as competition strategies ...

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    Country Report

    Sleep Aids in Sweden

    Nov 2017

    Sleep aids continued to display a decline in 2017, despite consumers’ increasing sleep disorders, primarily insomnia. Consumer scepticism was the major driver hindering growth as they questioned the efficiency of these products – which are all herbal...

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    Country Report

    Sports Nutrition in Sweden

    Nov 2017

    Sports nutrition continued to display strong growth in 2017, albeit with some level of maturity in sports protein powder. This product had previously recorded strong growth, which has led to consumers now becoming curious about other products within ...

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    Country Report

    Weight Management and Wellbeing in Sweden

    Nov 2017

    Weight management and wellbeing continued to decline in 2017 with several brands discontinuing their distribution in Sweden. This was evident in weight loss supplements as several brands exited Sweden and previously well-performing brands declined in...

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    Country Report

    Wound Care in Sweden

    Nov 2017

    Wound care is expected to continue to display fairly modest growth over the forecast period as it is a mature category. Sales are rather seasonal as Swedish consumers purchase a higher number of wound care products during the warm months in the ...

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    Country Report

    Ready Meals in Sweden

    Nov 2017

    Convenience was again the main factor that steered the development of ready meals in 2016, with increases in prepared salads and chilled ready meals at the expense of frozen ready meals. One exception was frozen pizza, which largely lacks a chilled ...

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    Country Report

    Financial Cards and Payments in Sweden

    Oct 2017

    In 2017, despite regularly voiced fears of a housing bubble, which, if burst, would cause economic hardship for consumers and society as a whole, Sweden is still doing remarkably well for an already advanced economy. The population itself is growing ...

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    Country Report

    Consumer Lending in Sweden

    Oct 2017

    In the last few years, and not only then, Sweden has witnessed economic growth many other countries would be envious of, and often for a good reason. Growth has made consumers self-confident to a level not seen for years. This strong confidence has ...

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    Country Briefing

    Households: Sweden

    Sep 2017

    Sweden’s household market is predominantly urban, with homes being small in terms of occupants but large in terms of rooms. A market of predominantly childless households makes it attractive for providers of discretionary goods and services. As local...

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    Country Report

    Car Rental in Sweden

    Sep 2017

    Car rental continued to develop positively in 2017, posting 5% current value growth to reach sales of SEK3.9 billion. Both the growing number of inbound arrivals as well as increasing domestic tourism positively impacted the performance of car rental...

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    Country Report

    Airlines in Sweden

    Sep 2017

    The Swedish economy performed well in 2016 and continued to do so in 2017. This naturally had a positive effect on Swedes’ willingness to spend money, which allowed more money to be spent on travel as many Swedes prioritise this area over other ...

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    Country Report

    Flows in Sweden

    Sep 2017

    The 3% increase in inbound arrivals to Sweden in 2017 was generally driven by the global increase in travel, in addition to the rather weak Swedish krona that continued to drop against both the euro and the US dollar at the end of 2016 and in 2017. ...

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