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Sweden

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden.

Sweden StatisticsConsumer Lifestyles in Sweden

Sweden Country BriefingsFuture Demographics: Sweden in 2030

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    Country Report

    Adult Incontinence in Sweden

    Mar 2017

    Growing consumer awareness, acceptance and understanding of the reality of incontinence issues supported value sales growth in adult incontinence 2016. This growth was further underpinned by the ageing of the Swedish population, the wider ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Sweden

    Mar 2017

    AFH adult incontinence continued to register the fastest value growth of any category in away-from-home tissue and hygiene in 2016, a performance which can be tied to the ongoing ageing of the Swedish population. This ageing trend in Sweden’s ...

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    Country Report

    Nappies/Diapers/Pants in Sweden

    Mar 2017

    The most noteworthy development in nappies/diapers/pants in 2016 was the more pronounced emergence of products with a premium positioning. This can be considered as the key trend shaping sales in the category as it enables manufacturers to add a ...

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    Country Report

    Tissue and Hygiene in Sweden

    Mar 2017

    Tissue and hygiene in Sweden recorded an acceleration in value growth between 2015 and 2016 and value growth in 2016 was also somewhat faster than the value CAGR registered over the review period as a whole. Demographic changes, specifically the ...

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    Country Report

    Retail Tissue in Sweden

    Mar 2017

    The manufacturers present in retail tissue in Sweden are seeking growth opportunities by serving narrow demand among consumer niches. It is apparent from observations during the review period that consumers use many retail tissue items as ...

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    Country Report

    Sanitary Protection in Sweden

    Mar 2017

    The key trend shaping demand for sanitary protection in Sweden in 2016 was the growing demand for discreetness and absorbency. This is dictating the direction of the category in terms of innovation as well as influencing value growth rates in the ...

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    Country Report

    Wipes in Sweden

    Mar 2017

    The consumer desire for convenience remained the major driver of value growth in wipes in 2016. However, this was conditioned heavily by the price-sensitivity of many consumers. A significant proportion of Swedish households consider wipes to be ...

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    City Review

    Gothenburg City Review

    Mar 2017

    Gothenburg is the second-largest city in Sweden, located in a highly strategic part of Scandinavia, as global trade and shipping are significant factors behind the city's economic growth. To strengthen the region's competitiveness, Gothenburg adopted...

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    Country Report

    Apparel Accessories in Sweden

    Mar 2017

    Preppy accessorises was a main trend within apparel accessorises in Sweden during 2016. The more dressed-up general trend laid the groundwork for an increasing interest in a smart look. This trend was most prevalent amongst young adults as they are ...

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    Country Report

    Childrenswear in Sweden

    Mar 2017

    Organic cotton is the most preferred material when it comes to childrenswear amongst Swedes. As the material is produced without pesticides and considered as gentler and softer for the skin, health-concerned parents particularly prefer this material ...

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    Country Report

    Footwear in Sweden

    Mar 2017

    Comfortable footwear continued to be highly valued amongst Swedish consumers in 2016. Sports-inspired shoes such as sneakers as well as athletic shoes were largely appreciated by consumers as these were used on numerous occasions. At many workplaces,...

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    Country Report

    Hosiery in Sweden

    Mar 2017

    Hosiery was becoming a category more sensitive to fashion than solely fulfilling a basic need in 2016, as more brands started offering more specialised products such as ankle sheer socks. Furthermore, more premium socks in various colours and ...

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    Country Report

    Jeans in Sweden

    Mar 2017

    Swedes displayed a strong preference for Swedish jeans brands in 2016. The interest stemmed from the strong popularity of Swedish jeans companies, such as Acne Studios Svenska Jeans with their respective brands Acne and Nudie, which are often ...

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    Country Report

    Menswear in Sweden

    Mar 2017

    Current value sales of menswear grew by 3% whilst womenswear increased by slightly less in in 2016. Menswear has become more demanded over recent years as Swedish men are becoming more interested in fashion and in their own physical appearance. The ...

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    Country Report

    Apparel and Footwear in Sweden

    Mar 2017

    In 2016, Swedes increased their spending on apparel and footwear and the market increased moderately. The increasing sales are coming from the growth of premium products and sportswear. The trend of a healthy lifestyle continued to grow and Swedes ...

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    Country Report

    Sportswear in Sweden

    Mar 2017

    Sportswear was able to create further current value growth of 3% in Sweden during 2016. Healthier lifestyles involving outdoor or sports activities became an integral preference of Swedes over the review period. The importance of sports competitions ...

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    Country Report

    Womenswear in Sweden

    Mar 2017

    Womenswear accounted for 52% of the total sales of apparel in Sweden during 2016. The proportion of womenswear was marginally declining during the review period as other categories, especially menswear, were becoming increasingly demanded. Menswear ...

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    Country Report

    Bottled Water in Sweden

    Feb 2017

    Retail volume sales of bottled water dropped in 2015, which made players reconsider their strategies for 2016. As players could not utilise volume sales in 2015, they opted to turn to new strategies, focusing on value sales instead. The unit price of...

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    Country Report

    Carbonates in Sweden

    Feb 2017

    Retail volume sales of carbonates stagnated, while foodservice volume sales dropped marginally in 2016. Carbonates lost popularity in favour of some other soft drinks categories, as carbonates products are perceived to be unhealthy soft drinks. ...

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    Country Report

    Concentrates in Sweden

    Feb 2017

    Swedish consumers tend to prefer environmentally-friendly solutions. Hence players in Sweden compete by promoting environmentally-friendly and socially responsible solutions. Returning bottles and cans for a deposit is considered to be such a ...

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