Sweden

The yoghurt and sour milk landscape is a mature one in Sweden. Inflation and increasing production costs hiked up the unit prices in 2022 and continued to do so at the beginning of 2023. Players reacted to the new demands as consumers began comparing…

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…

Wound care continued to see positive, yet modest growth in retail volume terms in 2023. The category saw an notable increase in demand in 2021 and 2022, as life returned to normal following the pandemic. With people spending more time outside the…

In 2023, the performance of womenswear will exhibit the same dynamics as the overall apparel industry, recording a decline in retail volume sales, while current retail value is set to remain positive, primarily driven by inflation and rising unit…

In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain…

Wine in Sweden saw a disappointing performance in 2022, thanks to a moderate decline in off-trade volumes. Sales flourished during the first year of the pandemic, having benefitted from minimal international travel and cross-border trade across much…

Weight management and wellbeing is small compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other means,…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

Vitamins saw exceptional growth during 2020, the first year of the COVID-19 crisis, thanks to a strong consumer focus on preventive health and a desire to boost the functioning of immune systems. This exceptional growth meant limited growth…

There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…

Vending in Sweden was one the channels that was heavily hit by the mobility restrictions implemented to stem the spread of the Coronavirus (COVID-19) pandemic in the country. When all of the COVID-19 restrictions were removed through 2022, the…

In common with many areas of consumer appliances, vacuum cleaners registered a fall in volume sales in 2023 having experienced a notable increase in demand during the COVID-19 crisis. With consumers spending more time at home during the pandemic,…

The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…

The demand for traditional toys and games slowed in 2022 with the lifting of pandemic restrictions and the return to school and work. Due to COVID-19 restrictions and remote or hybrid working, parents spent more time at home with their children…

Traditional and connected watches registered a marked slowdown in growth in current value terms in 2023, when set against the previous two years, which saw sales bounce back from the COVID-19 pandemic. Value growth was driven largely by inflation and…

2022 was a bumpy year for toys and games in Sweden, with the first two quarters seeing growth followed by declining sales in September and October and then a return to growth over the Christmas period. The strong pandemic-induced growth, as consumers…

Inbound travel to Sweden has made a swift recovery in 2023, with the number of trips expected to return to pre-pandemic levels. The volume of trips made by foreign tourists was very modest in 2023, following the dynamic increases seen in 2022. All…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The briefing provides an overview of the top 100 global manufacturing companies. The coverage spans 2016 to 2020, and covers the entirety of manufacturing industries, company performance analysis and future trends.

The briefing provides an overview of the top 100 global manufacturing companies. The coverage spans 2014 to 2019, and covers the entirety of manufacturing industries, company performance analysis and future trends.