Sweden

In 2024, retail value sales were positive in cat food, with cats being the most prevalent pet choice in the country. However, cat ownership has reached a stable phase, with the growth in adoptions showing signs of plateauing compared to the surge…

Supermarkets in Sweden were at the forefront of the battle against inflation surges in Sweden towards the end of the review period. This is unsurprising as supermarkets is the highest-value channel within grocery retailers in the country. In 2023,…

Discounters in Sweden recorded the fastest retail current value growth among grocery retailers in 2023. The lower-cost grocery retail format was able to derive benefits from the slowdown in the Swedish economy connected to unstable geopolitical…

Retail sales of sanitary protection achieved modest growth in value sales in 2023. 2023 was characterised by inflationary pressures from rising input costs, such as energy, material sourcing, distribution and labour. While inflation began to moderate…

In response to a high inflationary environment and cost-of-living pressures, households are placing a paramount focus on price value in their surface care choices. Manufacturers are addressing this by employing attribute bundling in their product…

In 2023, home insecticides in Sweden experienced a notable trend of higher retail price points. This upward shift in prices can be primarily ascribed to the escalating costs incurred by both manufacturers and retailers in the production and…

Spectacles in Sweden continues to display solid retail volume and current value growth boosted by rising unit prices and inflation. The ageing population along with lifestyle changes, such as greater exposure to digital screens, is boosting demand…

Sun care in Sweden continues to bask in positive developments, fuelled by a return to travel and a warm, sunny summer in 2023. While weather fluctuations can impact consumption patterns, the overall trend towards sun protection remains strong.…

A powerful current of premiumisation is sweeping fragrances in Sweden. Consumers are increasingly drawn to niche or artisanal scents, seeking individuality and exclusivity. These unique olfactory experiences offer a way to stand out from the crowd.…

Deodorant sales in Sweden exhibited stagnation in 2023. Volume sales remained flat, with any growth in value primarily driven by inflation and a modest premiumisation trend. Deodorants are considered an essential beauty and personal care product,…

Vending in Sweden was one the channels that was heavily hit by the mobility restrictions implemented to stem the spread of the Coronavirus (COVID-19) pandemic in the country. When all of the COVID-19 restrictions were removed through 2022, the…

In 2023, retail value sales of wipes registered a moderate rise. Inflation drove up retail prices of wipes in 2023 as manufacturers faced rising costs from energy, raw materials and imports. Cost inflation, increased input prices, supply chain…

Significant strides have been made in incremental efficacy improvements to alleviate household chores. A notable example is the hand dishwashing brand, Yes Max Power, which claims to require four times less scrubbing on tough grease compared to its…

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…

In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly…

In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…

The industry continues to witness a rise in retail price points, driven by inflationary pressures and increasing input costs. With inflation remaining at a high rate in 2023, households exhibit heightened price sensitivity, leading to a shift in…

The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.

Retail sales of jewellery continued to expand in current value terms in 2023, although the rate of growth was slower than the previous year. Following the resurgence of family events, such as weddings, in 2022, following enforced delays due to the…

Eyewear in Sweden continues to display a robust performance in 2024, buoyed by an ageing population and increasing time spent on digital screens, which are both boosting the need for more specialist or value-added eyewear products. The rising…