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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Switzerland: Country Profile

    Oct 2017

    Switzerland’s economy will see modest gains in 2017. Both private and government consumption will record sluggish gains while exports – which make up about one-third of GDP – will rebound. The possible consequences of Brexit and the recent rejection ...

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    Country Briefing

    Households: Switzerland

    Sep 2017

    Households in Switzerland are becoming smaller in size, as single-person homes continue to soar and the average number of children per home is already among the lowest in the world. This landscape creates growing opportunities for discretionary ...

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    Country Briefing

    Economy, Finance and Trade: Switzerland

    Sep 2017

    The Swiss economy will perform somewhat better in 2017, thanks to modest growth in household consumption backed by rise in income. The country faces major risks arising from greater global uncertainty, however, huge foreign exchange reserves leave it...

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    Country Report

    Car Rental in Switzerland

    Sep 2017

    Car rental in Switzerland continued to perform well in 2017, with positive growth rates in terms of both transactions and value sales. The increase is demand-driven and has resulted from several factors. On the one hand, both inbound and domestic ...

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    Country Report

    Airlines in Switzerland

    Sep 2017

    Airlines in Switzerland performed well in 2017 with strong demand for outbound trips by air. This was due to the increased fondness of the Swiss of travelling to the beach during the summer and to warm countries during the winter, but also due to the...

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    Country Report

    Flows in Switzerland

    Sep 2017

    Due to the strong currency of the Swiss franc, inbound arrivals to Switzerland decreased by 1% in 2016. After several years of strong growth, visitors from the Asian continent registered a slowdown in the number of trips in 2016 compared with 2015. ...

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    Country Report

    Intermediaries in Switzerland

    Sep 2017

    In Switzerland, total value sales of intermediaries increased by 2% in current terms in 2017. The growth was driven in 2017 by the growing popularity of internet-enabled devices and consumers’ interest in holiday booking online. However, traditional ...

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    Country Report

    Lodging in Switzerland

    Sep 2017

    The hotels industry in Switzerland was under pressure in 2015 and 2016 as the strong Swiss currency resulted in fewer bookings from European countries in particular. In 2017, the situation changed as both inbound arrivals and domestic trips reported ...

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    Country Report

    Online Travel Sales To Residents in Switzerland

    Sep 2017

    Online travel sales to residents continued to enjoy healthy growth in Switzerland in 2017. Online travel sales gained ground against offline sales. As Swiss travellers are becoming more familiar with online bookings and payments, many consumers ...

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    Country Report

    Travel in Switzerland

    Sep 2017

    The negative impact of the strong Swiss franc on travel and tourism since the beginning of 2015 has diminished over time. The Swiss travel industry recovered from a poor performance and enjoyed increasing inbound, domestic and outbound flows in 2017,...

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    Country Briefing

    Income and Expenditure: Switzerland

    Sep 2017

    Switzerland’s per capita gross income and spending recorded sluggish growth over 2014-2016, reflecting the country’s weaker economic performance during this period. While Switzerland’s income gap is still narrow, rising inequality is generating ...

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    Country Briefing

    Business Dynamics: Switzerland

    Jul 2017

    Switzerland’s high degree of economic freedom reflects the strong regulatory environment, independent judiciary and liberalised business environment that prevails in the country. The country’s competitiveness is further boosted by an excellent ...

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    Country Report

    Tobacco in Switzerland

    Jul 2017

    The drop in the demand for tobacco products continued in 2016. The high price of cigarettes, stringent legislation, anti-smoking campaigns run by the government and the medical establishment as well as lobby groups, continued to influence cigarette ...

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    Country Report

    Cigarettes in Switzerland

    Jul 2017

    The Swiss now regard it less classy to smoke and there is a stigma attached to smoking. The smoking ban in public places and the strict tobacco legislation have exacerbated the situation. Especially in cold or wet weather, to stand outside to smoke ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Switzerland

    Jul 2017

    Cigarillos registered popularity yet again in 2016. According to the Verband der Schweizer Zigarrenfabrikanten (Swiss trade association of Cigar Manufacturers), the popularity is linked to the tobacco wrapping used in cigarillos, which makes people ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Switzerland

    Jul 2017

    The smokeless tobacco and vapour products categories had mixed performances in 2016. While the former experienced a drop in demand, vapour products benefited from significant marketing support for heated tobacco products, since Philip Morris SA ...

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    Country Report

    Bags and Luggage in Switzerland

    Jun 2017

    Swiss consumers became cautious with their spending in 2017. This was exacerbated by rising unemployment in Switzerland and unstable political and economic conditions in Europe. Consumers spent money on essentials such as groceries and reduced ...

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    Country Report

    Jewellery in Switzerland

    Jun 2017

    The low consumer demand that affected the Swiss retail in general also had a knock-on effect on jewellery in 2017. Although the Swiss economy recovered from the sharp Swiss franc appreciation in 2015 to some extent, various macroeconomic and ...

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    Country Report

    Personal Accessories in Switzerland

    Jun 2017

    Current retail value sales in personal accessories declined in 2017 and performance was weaker than the CAGR of the review period. This was attributable to the cautious spending patterns of Swiss consumers that resulted from a fall in confidence. The...

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    Country Report

    Watches in Switzerland

    Jun 2017

    The demand for watches was severely affected by the drop in the number of Chinese tourists in 2017. Russian tourists – also crucial to retail value sales in the category – stopped coming to Switzerland when the ruble was devalued in 2014. As a ...

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