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 Market Research for Switzerland

Euromonitor publishes reports on industries, consumers and demographics in Switzerland.

  • Industry specific reports offer insight into market size and market share in Switzerland; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Switzerland report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Switzerland in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Switzerland statistics factfile.

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Country Report

Cider/Perry in Switzerland

During the review period imported ciders grew in popularity, not only because of the strong Swiss franc which made imports less expensive, but also because imported products have a younger, more fashionable image than many of the traditional Swiss ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Switzerland

The major trend in the RTDs/high-strength premixes market in 2011 was gärpops. Gärpops are “alcopops” made from either wine or beer rather than being spirit based. One reason for their success could be the price advantage that gärpops enjoy. In 2004,...

May 2012 | US$900| Add to cart | View details ›

Country Report

Spirits in Switzerland

Flavoured products were the major trend in the Swiss spirits market in 2011. Flavoured vodkas have been available for quite some time but their popularity has grown significantly through the review period reaching 6% of all the vodka sold in ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Wine in Switzerland

The health and wellness trend which has negatively affected sales of alcoholic drinks generally in Switzerland has not caused a decline in sales of wine. As consumers pay more attention to living healthier lifestyles they are consuming less quantity ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Beer in Switzerland

The strong Swiss franc and weak euro have resulted in a spike of inexpensive imported European beers. Before Aldi entered Switzerland in 2005, imported economy lager was mainly available in the retailer Denner. However, with the German discounter ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Switzerland

2011 was the first full year of the nationwide Swiss smoking ban most smokers chose to stay at home rather than frequent public establishments where they are now prohibited from smoking. Due to ongoing economic uncertainty, the Swiss are also ...

May 2012 | US$1,900| Add to cart | View details ›

Country Report

Financial Cards and Payments in Switzerland

Financial cards saw robust overall growth during the review period as an increasing number of Swiss consumers continued to embrace plastic payment methods. With debit cards ubiquitous, credit cards had the best growth during the review period. A ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Consumer Lending in Switzerland

Swiss interest rates remained at an all-time low in 2011 with the status quo expected to continue at least until autumn 2011. The sharp rise in the outstanding balance since 2010 correlated strongly with a prolonged dip in interest rates and this ...

Apr 2012 | US$900| Add to cart | View details ›

Future Demographic

Switzerland in 2030: The Future Demographic

The population of Switzerland should reach 9.3 million in 2030, an increase of 20.0% since 2010. Although, most age groups will see growth in 2010-2030, the population aged 65+ will see the fastest rate of growth due to high and increasing life ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Fast Food in Switzerland

As the consumer health awareness of Swiss consumers continues to increase fast food’s image problem—which stems from the high levels of fat in the ingredients of the food served in fast food outlets—posed a major threat to the category’s performance ...

Feb 2012 | US$900| Add to cart | View details ›

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