Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Country Report

    Toys and Games in Switzerland

    Jun 2018

    Toys and games recorded a solid performance throughout 2017 in Switzerland. Compared to 2016, overall toys and games retail value sales experienced a significantly faster growth rate. The main reason for this was the substantial value sales increase ...

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    Country Report

    Country Report

    Traditional Toys and Games in Switzerland

    Jun 2018

    Consumers were increasingly exposed to digital media and technology. The trend towards technology was also apparent in traditional toys and games, with strong demand for electronic robots in 2017. With technology advancing at a fast pace it is ...

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    Country Report

    Country Report

    Video Games in Switzerland

    Jun 2018

    The sales of video games are very closely connected with the launch of new consoles. Sony released the PlayStation 4 Pro in 2016, Microsoft launched the Xbox One S in 2016 and Xbox One X in 2017, all with 4K gaming capabilities. While PlayStation 4 ...

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    Country Report

    Country Report

    Beer in Switzerland

    Jun 2018

    Consumption of beer continued to be reflected in Swiss culture. The Swiss are known to be punctual, strict and moderate. Socially responsible behaviour and environmental awareness go without saying. Consequently, the same behaviour was evident in ...

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    Country Report

    Country Report

    Cider/Perry in Switzerland

    Jun 2018

    In 2017, cider/perry products were perceived as modern alcoholic drinks, with a unisex positioning that attracted both male and female consumers in Switzerland. This was especially true for brands such as Strongbow and Somersby, which were mainly ...

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    Country Report

    Country Report

    Alcoholic Drinks in Switzerland

    Jun 2018

    Alcoholic drinks in Switzerland continued to show a stable performance in terms of total volume, which was directly related to further decline in per capita consumption. The on-trade and off-trade channels performed similarly. In both channels beer ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Switzerland

    Jun 2018

    RTDs/high-strength premixes continued to suffer due to the negative image of spirit-based RTDs in 2017. Even though spirit-based RTDs featured low alcohol content (up to 5% ABV), which is supposed to suit growing demand for light alcoholic drinks, ...

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    Country Report

    Country Report

    Spirits in Switzerland

    Jun 2018

    The Swiss population does not typically indulge in excessive consumption of strong alcohol compared to consumers in some Eastern European countries, which have strong traditions of alcohol consumption. The consumption of strong alcoholic drinks such ...

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    Country Report

    Country Report

    Wine in Switzerland

    Jun 2018

    Wine consumption in Switzerland is expected to continue to be negatively affected by the healthy living megatrend, which will cause total volume sales to decline over the forecast period. Especially among millennials, healthy lifestyle habits are ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Switzerland

    May 2018

    The pet humanisation trend is set to continue driving Swiss pet owners towards a stronger willingness to spend more on their pets, thus supporting premiumisation in the category. Glass packaging is a relatively new pack type in wet cat and dog food, ...

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    Country Report

    Country Report

    Cat Food in Switzerland

    May 2018

    With humanisation driving demand upmarket, all of the major cat food players are expected to show an increasing focus on the premium segment with significant investment in product innovation or acquisition of established upmarket brands. Cat food in ...

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    Country Report

    Country Report

    Dog Food in Switzerland

    May 2018

    The health and wellness trend will continue to support the expansion and diversification of organically-produced, grain-free and preservative-free dog food as well as the development of products targeting specific health and nutrition requirements in...

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    Country Report

    Country Report

    Other Pet Food in Switzerland

    May 2018

    There has been a small but noticeable trends towards exotic pets such as ornamental fish and animals such as snakes, geckos, turtles and toads in the preceding years, and this is expected to continue over the forecast period. In addition to the ...

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    Country Report

    Country Report

    Pet Care in Switzerland

    May 2018

    Pet care experienced positive, albeit modest value, growth in Switzerland in 2017. Consumer demand shifted to pet care products offering value-added features as pet owners were keen to provide the correct diet for their pets and generally did not ...

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    Country Report

    Country Report

    Pet Products in Switzerland

    May 2018

    The pet humanisation trend that is driving pet food demand upmarket is similarly expected to lead to increased demand for pet products over the forecast period. The ageing population in Switzerland as well as changing family structures over the ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Report

    Country Report

    Better For You Beverages in Switzerland

    May 2018

    Towards the end of the review period, Swiss consumers were increasingly shifting towards healthier soft drinks for themselves and their children, with many attempting to reduce their sugar consumption. In February 2017, the Swiss canton of Vaud, for ...

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    Country Report

    Country Report

    Better For You Packaged Food in Switzerland

    May 2018

    The health and wellness trend is deeply entrenched in Switzerland, with consumers becoming more careful about what they consume. However, many BFY health benefits are now considered the norm and not very cutting-edge. Reduced fat, reduced salt and ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Switzerland

    May 2018

    FF beverages continued to perform positively in 2017 fuelled by continued consumer interest in added-value beverages. As traditional soft drinks such as carbonates are in decline due to their high sugar content, a better educated and ageing ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Switzerland

    May 2018

    While the health and wellness trend dominates packaged food, FF products focus on offering advanced nutrition, especially in a convenient format which corresponds to busy lifestyles. This is partly due to the growing number of older people seeking ...

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