Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Switzerland

    May 2018

    The pet humanisation trend is set to continue driving Swiss pet owners towards a stronger willingness to spend more on their pets, thus supporting premiumisation in the category. Glass packaging is a relatively new pack type in wet cat and dog food, ...

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    Country Report

    Country Report

    Cat Food in Switzerland

    May 2018

    With humanisation driving demand upmarket, all of the major cat food players are expected to show an increasing focus on the premium segment with significant investment in product innovation or acquisition of established upmarket brands. Cat food in ...

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    Country Report

    Country Report

    Dog Food in Switzerland

    May 2018

    The health and wellness trend will continue to support the expansion and diversification of organically-produced, grain-free and preservative-free dog food as well as the development of products targeting specific health and nutrition requirements in...

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    Country Report

    Country Report

    Other Pet Food in Switzerland

    May 2018

    There has been a small but noticeable trends towards exotic pets such as ornamental fish and animals such as snakes, geckos, turtles and toads in the preceding years, and this is expected to continue over the forecast period. In addition to the ...

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    Country Report

    Country Report

    Pet Care in Switzerland

    May 2018

    Pet care experienced positive, albeit modest value, growth in Switzerland in 2017. Consumer demand shifted to pet care products offering value-added features as pet owners were keen to provide the correct diet for their pets and generally did not ...

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    Country Report

    Country Report

    Pet Products in Switzerland

    May 2018

    The pet humanisation trend that is driving pet food demand upmarket is similarly expected to lead to increased demand for pet products over the forecast period. The ageing population in Switzerland as well as changing family structures over the ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    May 2018

    While demand for menswear is supported by men’s growing interest in fashion, value growth will be restrained by mounting pressure on unit prices. Alongside the pressure placed on prices by highly competitive fast fashion and private label players, ...

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    Country Report

    Country Report

    Better For You Beverages in Switzerland

    May 2018

    Towards the end of the review period, Swiss consumers were increasingly shifting towards healthier soft drinks for themselves and their children, with many attempting to reduce their sugar consumption. In February 2017, the Swiss canton of Vaud, for ...

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    Country Report

    Country Report

    Better For You Packaged Food in Switzerland

    May 2018

    The health and wellness trend is deeply entrenched in Switzerland, with consumers becoming more careful about what they consume. However, many BFY health benefits are now considered the norm and not very cutting-edge. Reduced fat, reduced salt and ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Switzerland

    May 2018

    FF beverages continued to perform positively in 2017 fuelled by continued consumer interest in added-value beverages. As traditional soft drinks such as carbonates are in decline due to their high sugar content, a better educated and ageing ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Switzerland

    May 2018

    While the health and wellness trend dominates packaged food, FF products focus on offering advanced nutrition, especially in a convenient format which corresponds to busy lifestyles. This is partly due to the growing number of older people seeking ...

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    Country Report

    Country Report

    Free From in Switzerland

    May 2018

    Free from continued to develop in 2017, mainly due to the rising prevalence of lactose intolerance and digestive problems among Swiss consumers. According to the Allergie Zentrum Schweiz, around 20% of the Swiss population is prone to food ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Switzerland

    May 2018

    Although consumers are looking for beverages that are natural, pure, or artisanal without artificial ingredients, NH beverages saw stagnation in current retail value terms in 2017. The main issue is that NH fruit/vegetable juice, one of the biggest ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Switzerland

    May 2018

    Due to rising health consciousness, consumers are showing more interest in natural and less processed food. Consumer distrust of artificial ingredients such as colours, flavours and preservatives has been key to changing established product choices. ...

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    Country Report

    Country Report

    Organic Beverages in Switzerland

    May 2018

    Organic is a big trend in Switzerland, with consumers increasingly demanding natural and high-quality products. As organic products are known to undergo strict quality controls, many Swiss consumers opt for organic products in order to obtain premium...

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    Country Report

    Country Report

    Organic Packaged Food in Switzerland

    May 2018

    In Switzerland, organic products are associated with socially and environmentally responsible farming practices. In addition, organic products are also linked to locally produced products and thus perceived as offering better quality and being more ...

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    Country Report

    Country Report

    Health and Wellness in Switzerland

    May 2018

    There was increasing interest in healthy living and, therefore, also in healthy food and beverages in Switzerland, resulting in positive growth in 2017. However, not all categories reported growth, as Swiss consumers still questioned the health ...

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    Country Report

    Country Report

    Gardening in Switzerland

    May 2018

    Walk power lawn mowers posted the fastest current value sales growth of any gardening category in 2017, largely thanks to rising demand for cordless models. This trend was fuelled by growing consumer appreciation for the convenience of cordless walk ...

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    Country Report

    Country Report

    Home Furnishings in Switzerland

    May 2018

    Light-emitting diode lamps (LED) remained the largest category within light sources in value terms in 2017. This category’s share within light sources is only expected to increase over the forecast period, as compact fluorescent lamps (CFL) and ...

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    Country Report

    Country Report

    Home Improvement in Switzerland

    May 2018

    While home improvement and gardening stores remained the dominant distribution channel in home improvement in Switzerland in 2017, it saw current value sales stagnate for the second consecutive year. To attract more consumers, over the forecast ...

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