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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Beer in Switzerland

    Jun 2017

    The ongoing influence of the health and wellness trend in Switzerland continued to result in some consumers either drinking less alcohol or giving up on alcohol altogether in 2016. This consumer tendency was also notable within beer in 2016, with ...

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    Country Report

    Cider/Perry in Switzerland

    Jun 2017

    Cider/perry was influenced by two distinct factors in 2016. The overall category of cider/perry consists of two areas, the traditional cider that is produced in Switzerland and modern and trendy cider brands such as Strongbow, Somersby and others. ...

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    Country Report

    Alcoholic Drinks in Switzerland

    Jun 2017

    Compared to the review period, alcoholic drinks in Switzerland posted a stable performance in volume terms and a slight decrease in current value terms in 2016, suffering from a high level of fragmentation as well as from decreasing per capita ...

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    Country Report

    Rtds/High-Strength Premixes in Switzerland

    Jun 2017

    The general trend away from alcoholic drinks with high alcohol content was felt in Switzerland in 2016, as consumers opted for lighter drinks, which had a negative effect on RTDs/high-strength premixes. In addition, the consumer tendency towards ...

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    Country Report

    Spirits in Switzerland

    Jun 2017

    Spirits was influenced by several factors in 2016. On the one hand, the category was impacted by the ongoing decrease in per capita consumption of alcoholic drinks over the review period, including in 2016. This was directly linked to the prevailing ...

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    Country Report

    Wine in Switzerland

    Jun 2017

    Wine continued to decrease in volume terms in 2016 in Switzerland, which was chiefly attributable to a high level of fragmentation. Among the many producers and brands within wine in 2016, “others” managed to account for a volume share of 66%, which ...

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    Country Profile

    Switzerland: Country Profile

    Jun 2017

    Switzerland’s economy will see modest growth in 2017. Both private and government consumption will rise sluggishly though exports – which make up about one-third of GDP – will grow briskly. Fixed investment is slowing after planned reforms to ...

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    Country Report

    Toys and Games in Switzerland

    Jun 2017

    Overall toys and games recorded a poor performance throughout 2016. Declining unit prices, resulting in increased cross-border shopping, put further pressure on total value sales. Despite a moderate demand for traditional toys and games, the decrease...

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    Country Report

    Traditional Toys and Games in Switzerland

    Jun 2017

    Overall traditional toys and games recorded a modest performance throughout 2016. Compared with 2015, value growth slowed down. In total, the 2016 value growth rate was a percentage point lower than the review period average. Declining unit prices ...

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    Country Report

    Video Games in Switzerland

    Jun 2017

    Video games in Switzerland took yet another step towards digitisation during 2016. More and more consumers in Switzerland were realising the convenience of using video games software (digital). Therefore, the shift from physical to digital continued ...

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    Country Report

    Cat Food in Switzerland

    May 2017

    Based on provisional 2017 estimates, cat food is expected to record marginal growth in 2017 both in volume and value terms. Sales growth is likely to be driven by the ongoing development of natural, organic and grain-free formulas, while the health ...

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    Country Report

    Dog Food in Switzerland

    May 2017

    Based on provisional estimates, dog food is set to decline 1% in both volume and value terms in 2017. The expected decline in volume sales will be due to a move towards more premium food, which offers a complete diet and more efficient feeding, hence...

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    Country Report

    Other Pet Food in Switzerland

    May 2017

    Based on provisional 2017 estimates, it is expected that other pet food will experience a decline in both value and volume terms. This is a continuation of 2016’s observations, when it was apparent that weaker demand for other pet food limited the ...

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    Country Report

    Pet Care in Switzerland

    May 2017

    Pet care is set to experience a poor performance in 2017, with marginally declining value sales. The increasing penetration of both private label and discounters, the maturity of some pet care categories and the growing popularity of cross-border ...

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    Country Report

    Pet Products in Switzerland

    May 2017

    Based on provisional estimates, pet products in Switzerland is set to continue growing by 1% in value terms in 2017. It witnessed consistent growth over the review period, as Swiss pet owners continued to increase discretionary spending on their ...

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    Country Report

    Gardening in Switzerland

    May 2017

    The cold and wet weather during the first months of 2016 and even snow in March combined with a rainy spring up until June largely had a negative impact on overall gardening sales in Switzerland. Consumers tend to get their gardens ready during the ...

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    Country Report

    Home Furnishings in Switzerland

    May 2017

    During 2016 home furnishings was determined by a highly competitive situation in Switzerland. More and more consumers were looking out for special offers and low prices. Due to the attractive euro, cross-border shopping maintained its significance ...

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    Country Report

    Home Improvement in Switzerland

    May 2017

    The 2016 home improvement growth rate was fully in line with the review period performance and slightly more positive compared to the year before. The fall of average unit prices in 2015 and 2016 strongly impact home improvement sales as did more ...

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    Country Report

    Homewares in Switzerland

    May 2017

    The trend towards entertaining friends and family at home contributed to a slightly better performance of homewares in 2016 compared to 2015. Nevertheless, the category posted a stagnant performance throughout 2016. Individuality and creativity are ...

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    Country Report

    Home and Garden in Switzerland

    May 2017

    Yet again, home and garden value sales in Switzerland were defined by another year of declining value sales. Whereas home improvement and homewares were able to maintain value sales resulting in static growth, home furnishings and gardening both ...

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