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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Coffee in Switzerland

    Feb 2018

    Premiumisation was the main trend in coffee in Switzerland in 2017. Influenced by the country’s strong café culture, consumers are becoming increasingly interested in the origins and taste of different coffees. This is being reflected in the ...

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    Country Report

    Other Hot Drinks in Switzerland

    Feb 2018

    The performance of chocolate-based flavoured powder drinks and malt-based hot drinks depends heavily on the winter weather and ski activities. Following a very dry December in 2016, Switzerland had the coldest January in 30 years, which brought heavy...

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    Country Report

    Hot Drinks in Switzerland

    Feb 2018

    Despite being a mature market, sales of hot drinks in Switzerland in 2017 continued to be driven by the ongoing premiumisation trend as consumers increasingly sought higher quality, ethically sourced and well-crafted hot beverages. This desire for ...

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    Country Report

    Tea in Switzerland

    Feb 2018

    The health and wellness trend has served to increase awareness of the ingredients in food and drink, subsequently playing a major role in the strong growth of tea in 2017. Green tea is benefiting the most from this trend and thus remained by far the ...

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    Country Report

    Air Care in Switzerland

    Feb 2018

    With ever busier lives, Swiss consumers are increasingly opting to make their homes places of relaxation away from the stresses of the workplace and daily commute, with many also working longer hours. This situation is benefiting air care, with ...

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    Country Report

    Bleach in Switzerland

    Feb 2018

    With growing consumer awareness about both health and the environment, demand for eco-friendly products continued to increase in Switzerland in 2017. Consequently, products like bleach suffered from being perceived as highly aggressive and abrasive ...

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    Country Report

    Dishwashing in Switzerland

    Feb 2018

    Dishwashing in 2017 benefited from growing consumer awareness about the importance of not wasting resources like energy and water. This continued to influence the high penetration rate of dishwashers in Switzerland, with more consumers recognising ...

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    Country Report

    Home Insecticides in Switzerland

    Feb 2018

    Home insecticides registered rather modest current value growth in 2017. This can be mainly attributed to the weather conditions at the end of 2016 and in 2017. Home insecticides is a heavily weather-dependent category. If weather conditions are ...

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    Country Report

    Laundry Care in Switzerland

    Feb 2018

    Laundry care in 2017 continued to be characterised by the ongoing consumer shift from powder to liquid detergents as well as liquid tablet detergents and from standard to concentrated products. This led to powder detergents remaining on a downward ...

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    Country Report

    Home Care in Switzerland

    Feb 2018

    Home care in Switzerland remained flat in current value terms in 2017. While demand for home care continued to be visible, the growing focus on convenience adversely impacted the performance of speciality products. In addition, a rather high number ...

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    Country Report

    Polishes in Switzerland

    Feb 2018

    Polishes in 2017 continued to be impacted by ongoing consumer demand for easy-to-use home care products which do not require too much time to be used. In addition, the trend towards modern surfaces and furniture in the home which do not require much ...

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    Country Report

    Surface Care in Switzerland

    Feb 2018

    In 2017, surface care continued to be influenced by an increasing number of consumers looking for greater convenience. With extended working hours and ever busier lifestyles, many consumers look to do their cleaning and other household chores in the ...

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    Country Report

    Toilet Care in Switzerland

    Feb 2018

    While many consumers in Switzerland continued to opt for clean and hygienic toilets in 2017, at the same time they faced growing time constraints due to busier lifestyles. Consequently, convenience played an important role in their purchasing ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Switzerland

    Feb 2018

    Apparel and footwear specialist retailers posted another negative performance in current value terms in 2017. The channel faced increasing competition from internet retailers, including pure players, but also the cannibalisation of sales from ...

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    Country Report

    Convenience Stores in Switzerland

    Feb 2018

    Convenience stores is one of the few categories in grocery retailing which still offers potential for growth. This format profits from changing lifestyles that demand more convenient shopping formats and the growing trend towards services which save ...

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    Country Report

    Direct Selling in Switzerland

    Feb 2018

    The direct selling channel in Switzerland saw its sales increase only marginally in 2017. This development was due to a more favourable consumer opinion about direct selling and the positive performance of the leading players. Besides, the main ...

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    Country Report

    Discounters in Switzerland

    Feb 2018

    Higher price awareness and an unstable economy made Swiss consumers increasingly focus on their spending over the review period. Customers tried to spend less money and discounters met that need – as a result it was one of the few distribution ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Switzerland

    Feb 2018

    Consumers increasingly favour buying their electronic equipment over the internet, where they can find better bargains. According to a research conducted in 2016 by Credit Suisse, more than 25% of electronics and appliance equipment sales were ...

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    Country Report

    Health and Beauty Specialist Retailers in Switzerland

    Feb 2018

    Chemists/pharmacies remained the dominant channel. It profited from the competitive advantage of selling prescription drugs and providing a consultation service, areas which are highly regulated in Switzerland. Besides, the Swiss population values ...

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    Country Report

    Home and Garden Specialist Retailers in Switzerland

    Feb 2018

    In 2017, home and garden specialist retailers experienced a highly competitive situation in Switzerland. More consumers sought special offers and low prices. Cross-border shopping in home furnishings continued to increase with Swiss consumers ...

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