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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Report

    Adult Incontinence in Switzerland

    Apr 2017

    The Swiss population is ageing; 18% of the overall population was aged 65 and above in 2016. The risk of incontinence increases with age. According to trade press, about half million people in Switzerland suffer from incontinence However, only a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Switzerland

    Apr 2017

    Away-from-home tissue and hygiene continued to see positive current value growth in Switzerland in 2016, with growth similar to the CAGR recorded over the review period. Favourable factors included the growing numbers of tourists, overnight stays and...

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    Country Report

    Nappies/Diapers/Pants in Switzerland

    Apr 2017

    In Switzerland, nappies/diapers/pants continues to exhibit the characteristics of a mature category with virtually complete penetration. In 2016, per capita consumption of nappies/diapers/pants in volume terms reached 1,069 units per child aged 0-36 ...

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    Country Report

    Tissue and Hygiene in Switzerland

    Apr 2017

    Tissue and hygiene continued its steady growth throughout 2016. Tissue and hygiene in Switzerland is mature and most of the products are viewed as essential, so volume growth is mainly attributed to population growth. Value sales growth has remained ...

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    Country Report

    Retail Tissue in Switzerland

    Apr 2017

    Retail tissue is a highly price competitive category in Switzerland, with regular cycles of retail discounting and promotions throughout the year, which constrains retail value growth as consumers have been conditioned to look for the best deals and ...

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    Country Report

    Sanitary Protection in Switzerland

    Apr 2017

    Sanitary protection remains a mature category in Switzerland, with a very high level of penetration. The majority of women of menstruating age continue to regard sanitary protection as essential. As a result of the very personal nature of such ...

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    Country Report

    Wipes in Switzerland

    Apr 2017

    Sales of wipes in Switzerland were boosted in 2016 as consumers, perceiving mounting pressures on their time, sought to remove steps from their regular cleaning and grooming routines. Perceived as convenient and time-saving alternative to regular ...

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    Country Profile

    Switzerland: Country Profile

    Mar 2017

    Switzerland’s economy will continue to grow at a modest pace in 2017. Both private and government consumption will see sluggish gains. Growth of investment will be positive but weak, despite low rates of interest. House prices have begun to stabilise...

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    City Review

    Geneva City Review

    Mar 2017

    Geneva is the second largest city in Switzerland behind Zurich. Known as the capital of peace, with a cosmopolitan flair, Geneva is home to many international organisations with headquarters of the Red Cross and the United Nations. Despite Geneva ...

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    City Review

    Zurich City Review

    Feb 2017

    Zurich is among the richest and cleanest places in the world, and is the largest city in Switzerland. The city's impressive levels of household disposable income and labour productivity are a result of its significant focus on the business services ...

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    Country Report

    Soft Drinks in Switzerland

    Feb 2017

    Health and wellness remained a driving force in consumer purchases of soft drinks in Switzerland as consumers are increasingly aware of the health impacts that sugary drinks have – such as a strong link with weight gain, diabetes and tooth decay. As ...

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    Country Report

    Bottled Water in Switzerland

    Feb 2017

    As more Swiss consumers aim to live healthier lifestyles, bottled water continued to post a positive performance in 2016. In particular, there was an obvious shift of consumer interest from flavoured bottled water to reduced sugar flavoured bottled ...

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    Country Report

    Carbonates in Switzerland

    Feb 2017

    In 2016 carbonates suffered from rising consumer awareness of the potential health risks linked to sugar, such as obesity and diabetes. Accordingly, off-trade sales of regular cola carbonates continued to decline and lost value and volume sales to ...

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    Country Report

    Energy Drinks in Switzerland

    Feb 2017

    Energy drinks remained popular in 2016, registering positive growth in both volume and current value terms. The good performance of energy drinks was linked to the increase in consumption occasions. Over the review period, energy drinks gained more ...

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    Country Report

    Juice in Switzerland

    Feb 2017

    Juice is widely perceived as a healthy and natural drink due to the fruit, vegetable and vitamin content. Swiss consumers are increasingly aware of the origin and naturalness of the fruit and vegetable ingredients of juice. Premiumisation was a ...

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    Country Report

    RTD Coffee in Switzerland

    Feb 2017

    After several years’ strong performance, RTD coffee reached maturity and a certain degree of saturation in 2016. The growth rates of both off-trade volume and value sales slowed down and reached around half the previous year’s level....

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    Country Report

    RTD Tea in Switzerland

    Feb 2017

    Switzerland has one of the highest RTD tea per capita consumption rates in the world, and the volume increased steadily over the review period, reaching 32 litres in total volume terms in 2016. Even though it is saturated, RTD tea still displayed ...

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    Country Report

    Sports Drinks in Switzerland

    Feb 2017

    Sport drinks continued to see strong growth both in off-trade volume and off-trade value terms in 2016. This can be attributed to the growing interest among the Swiss of participating in sport activities, notably in fitness centres and with the ...

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    Country Report

    Concentrates in Switzerland

    Feb 2017

    Concentrates products are popular in Switzerland, especially through retail, where consumers regard liquid concentrates as a good alternative for flavoured drinks, especially for children. In addition to combining with water, liquid concentrates can ...

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    Country Report

    Coffee in Switzerland

    Jan 2017

    Fresh ground coffee pods remained the major driver of growth in coffee in Switzerland in 2016 as these products’ convenience continued to attract consumers. Fresh ground coffee pods posted the most dynamic performance in both retail current value and...

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