Market Research for Switzerland

Packaged Food in Switzerland

In 2011, the Swiss packaged food industry showed increasing signs of stagnation, despite a solid start to the year. The buoyant consumer confidence was rapidly replaced by renewed insecurity over the state of the economy, the Eurozone crisis and ...

Jan 2012 | $6,500| Add to cart | View details ›

Canned/Preserved Food in Switzerland

Healthy eating was one of the major trends in packaged food in Switzerland in 2011, with many products being criticised for their high levels of sugar and salt, for example. Among them, canned/preserved food, which is considered as a cheap emergency ...

Jan 2012 | $900| Add to cart | View details ›

Chilled Processed Food in Switzerland

In 2011, chilled processed food in Switzerland was driven by consumers trading up to more premium and added-value products which they considered to be healthier than other formats (canned or frozen) and which offer high levels of convenience. As a ...

Jan 2012 | $900| Add to cart | View details ›

Dried Processed Food in Switzerland

Both convenience and health remain a priority for consumers. With hectic lifestyles and longer working hours, products that can be easily and quickly prepared such as dehydrated soups or rice have increasingly become popular and convenient options to...

Jan 2012 | $900| Add to cart | View details ›

Frozen Processed Food in Switzerland

Frozen processed food in Switzerland is generally considered to be a less healthy meal option than chilled processed food. However, investment in research and development from category leaders (in terms of quality, convenience, packaging and range) ...

Jan 2012 | $900| Add to cart | View details ›

Ready Meals in Switzerland

Swiss consumers became increasingly health-conscious over the review period, a trend which continued in 2011. The image problem from which ready meals suffer is due to the correlation between fat and obesity as well as high salt content, which has ...

Jan 2012 | $900| Add to cart | View details ›

Bakery in Switzerland

Jan 2012 | $1,900| Add to cart | View details ›

Confectionery in Switzerland

Jan 2012 | $1,900| Add to cart | View details ›

Chocolate Confectionery in Switzerland

One of the key trends in chocolate confectionery at the end of the review period was increased demand among consumers for plain dark chocolate. As consumers continued to place increased importance in a healthy lifestyle, demand for plain dark ...

Jan 2012 | $900| Add to cart | View details ›

Snack Bars in Switzerland

Swiss consumers continued to lead increasingly hectic lifestyles at the end of the review period and to find themselves with less time to prepare and cook meals, especially during the working week, as a result of which demand for convenience products...

Jan 2012 | $900| Add to cart | View details ›