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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    Country Report

    Analgesics in Switzerland

    Oct 2017

    The Swiss population is careful about taking systemic analgesics, and the number of people who use them on a daily basis is falling. Warnings from the medical establishment and media publicity have created consumer awareness that the high usage of ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

    Oct 2017

    In Switzerland, the demand for cough, cold and allergy (hay fever) remedies remains strongly linked to the annual flu season in the winter, as well as the pollen count in the summer. The flu season in 2017 was mild; similar to 2016. Consequently, ...

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    Country Report

    Dermatologicals in Switzerland

    Oct 2017

    Cosmetic companies have expanded into the territory of dermatology, with the introduction of products that have a medicinal character. Examples are shampoos that contain caffeine to prevent hair loss, antibacterial soaps and sprays, creams and ...

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    Country Report

    Digestive Remedies in Switzerland

    Oct 2017

    Even though modern busy lifestyles can have a negative impact on digestive health, Swiss consumers are increasingly turning to natural ways of tackling digestive problems. More and more people are adopting a wholesome lifestyle consisting of regular ...

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    Country Report

    Eye Care in Switzerland

    Oct 2017

    Long hours spent staring at computer screens in stuffy offices, dry air in living spaces caused by air conditioning and heating, as well as environmental pollution, particularly in cities, are increasing the cases of red and dry eye in Switzerland. ...

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    Country Report

    Herbal/Traditional Products in Switzerland

    Oct 2017

    Swiss consumers use herbal medication only if the ailment is minor or in the early stages. If the illness persists, they consult a doctor and use either standard OTC products or prescription medication. Herbal products are perceived as safe, but not ...

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    Country Report

    NRT Smoking Cessation Aids in Switzerland

    Oct 2017

    Smoking prevalence in Switzerland is on the decline, but only marginally. In 2017, 25% of the Swiss population smoked, down from 26% in 2013. 29% of men smoked, and 22% of women. The smoking ban in public places and stricter tobacco legislation ...

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    Country Report

    Consumer Health in Switzerland

    Oct 2017

    An ongoing reluctance to self-medicate, cross-border shopping and pressure on unit prices, thanks to the leading retailer Migros teaming up with Apotheke Zur Rose, led to stagnation in consumer health in Switzerland in current value terms in 2017. ...

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    Country Report

    Sleep Aids in Switzerland

    Oct 2017

    According to the Swiss Ministry of Health, 3% of the population are not able to sleep without sleep aids in Switzerland. Sleep disorders amongst the population are created by the high stress levels due to work, financial worries and busy lifestyles. ...

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    Country Report

    Sports Nutrition in Switzerland

    Oct 2017

    In the past, sports nutrition had a narrow target group, consisting mainly of regular gym-goers and athletes. However, the category now targets the lucrative opportunities offered by the mass-market through a wide distribution network, including ...

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    Country Report

    Weight Management and Wellbeing in Switzerland

    Oct 2017

    According to the Swiss Ministry of Health, 41% of the population is overweight, and of this, 10% are obese. 19% of children and teenagers are affected. Men are more inclined to be overweight and obese than women, and the rates are even higher amongst...

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    Country Report

    Wound Care in Switzerland

    Oct 2017

    Wound care in Switzerland suffers from maturity, saturation and ensuing low consumer demand. Although the Swiss are brand-loyal, and generally favour products from leading companies, in wound care private label and low-value brands have a strong ...

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    Country Profile

    Switzerland: Country Profile

    Oct 2017

    Switzerland’s economy will see modest gains in 2017. Both private and government consumption will record sluggish gains while exports – which make up about one-third of GDP – will rebound. The possible consequences of Brexit and the recent rejection ...

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    Country Briefing

    Households: Switzerland

    Sep 2017

    Households in Switzerland are becoming smaller in size, as single-person homes continue to soar and the average number of children per home is already among the lowest in the world. This landscape creates growing opportunities for discretionary ...

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    Country Briefing

    Economy, Finance and Trade: Switzerland

    Sep 2017

    The Swiss economy will perform somewhat better in 2017, thanks to modest growth in household consumption backed by rise in income. The country faces major risks arising from greater global uncertainty, however, huge foreign exchange reserves leave it...

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    Country Report

    Car Rental in Switzerland

    Sep 2017

    Car rental in Switzerland continued to perform well in 2017, with positive growth rates in terms of both transactions and value sales. The increase is demand-driven and has resulted from several factors. On the one hand, both inbound and domestic ...

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