Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active…
In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…
Sales of both cigars and cigarillos recorded solid retail volume growth in 2022. Many smokers consider cigar smoking as an occasional indulgence rather than a daily necessity, and are less likely to try to quit smoking or to reduce their consumption…
The long-term trend of declining volume sales of cigarettes continued in 2022, with consumers increasingly aware of the levels of harmful chemicals in tobacco smoke. Cigarettes posted negative performances in both retail volume and current value…