Switzerland

In 2023, staple foods in Switzerland experienced positive growth, driven by a combination of factors. Convenience continued to be a key factor contributing to the growth of staple foods, as Swiss consumers sought quick and easy meal solutions to…

Rice, pasta, and noodles enjoyed positive performance in 2023, remaining popular staples in Switzerland. The category's enduring appeal can be attributed to the convenience it offers. With many Swiss consumers seeking quick and easy meal solutions as…

In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…

In 2023, processed fruit and vegetables in Switzerland experienced marginal volume growth. Swiss consumers have shown a preference for fresh and natural products, often perceiving processed options as having fewer nutritional qualities. However, the…

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

In 2023, sweet spreads showed positive performance. However, this category faces two main threats. Firstly, Swiss consumers are increasingly forgoing breakfast or opting for on-the-go breakfast formats, impacting the traditional use of honey, jams,…

In 2023, sauces, dips, and condiments demonstrated robust performance, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Consumers turn to these products to effortlessly enhance the…

In 2023, meals and soups maintained its robust performance. This can be attributed to the establishment of hybrid work formats, such as the prevalence of working from home for two days a week, resulting in increased home-cooked meals. Convenience and…

In 2023, edible oils exhibited a robust performance, albeit under the influence of inflation. Unit prices surged due to escalating costs in commodities, energy, packaging, and transportation. The consumption of edible oils witnessed a steady rise…