Switzerland

Cafés witnessed dynamic growth in Switzerland in 2023 as people returned to greater normality in offices and schools after the COVID-19 pandemic. While many local consumers have become used to preparing their own coffee while working remotely, the…

Post-pandemic, consumers in Switzerland began to spend much more time outside of the home for work and leisure activities, boosting demand for on-the-go products sold through vending machines. In 2023, this trend continued, but growth was more…

Although supermarkets saw modest declines across all metrics in 2023, the channel remained Switzerland's leading grocery retail channel in current value terms due to the significant store network across the country. By comparison, the number of…

Small local grocers recorded moderate current value growth in Switzerland in 2023, mainly driven by price increases as a result of energy, production and supply chain costs. These retailers are struggling to compete with larger retail chains that…

Retail sales in Switzerland in 2023 saw minimal current value growth, which was solely driven by price increases. Paradoxically, this was also one of the main limiting factors on demand. Substantial increases in the cost of living made local…

E-commerce enjoyed a boom during the pandemic as many local consumers spent significant amounts of time at home for work and leisure and reduced spending on events, entertainment and shopping in-store. As a result, growth was more moderate in 2023.…

Despite, or rather because of, average price increases, grocery sales and thus sales through grocery retailers, including hypermarkets, declined in Switzerland in 2023. Local consumers remained highly price sensitive and prioritised essential…

After enjoying growth during the pandemic, home products specialists recorded a decline in current value sales in 2023 as Swiss consumers returned to pre-pandemic activity and purchasing behaviour. This was to be somewhat expected in a mature and…

Health and beauty specialists in Switzerland recorded modest growth in 2023, mainly driven by evolving self-care trends and growing health consciousness. Health and wellness continue to play major roles in Swiss consumers’ lives, especially as daily…

General merchandise stores recorded a decline in sales in Switzerland in 2023, mainly as a result of the performance of department stores, which are often considered outdated and old-fashioned and are increasingly being replaced by shopping malls and…

Discounters benefitted from heightened price sensitivity in Switzerland in 2023. With average prices increasing across almost all areas of daily life, including in groceries, many local consumers sought to rein in their spending by purchasing…

After years of strong growth during the review period, direct selling in Switzerland recorded decline in 2023, although sales remained above pre-pandemic levels. Local consumers returned to shopping outside of the home, visiting stores more…

Convenience retailers in Switzerland remained popular in 2023, partly due to their extended opening hours, since many stay open 24/7 or at least operate late hours. In addition, wide store networks across easily accessible locations with high…

Appliance and electronics specialists recorded a decline in current retail value sales in Switzerland in 2023 as a result of a combination of factors. Average prices across the category, combined with the higher cost of living in general, dampened…

Apparel and footwear specialists in Switzerland saw a decline in current value sales in 2023 due to consumer price sensitivity, which led to the prioritisation of essential products and a shift towards private label lines and discounters. Moreover,…

Convenience remained a priority for Swiss consumers in the toilet care category at the end of the review period. With hectic lifestyles and longer working hours, consumers have increasingly looked for products that minimise the amount of time and…

Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake…

Polishes continued to experience a decline in volume sales in 2023, maintaining a trend that persisted throughout the review period. The category has been hit hard by changing lifestyles and fashions in clothing and interior design. It has also…

Liquid tablet detergents posted the strongest performance in laundry care in 2023 due to the high level of convenience offered by the category, as well as many other advantages, including the fact that these products do not take up much storage…

Home insecticides are highly seasonal products in Switzerland with sales peaking around the spring and summer months. This is when the country typically experiences warmer and more humid weather, which is generally when the insect population…