Switzerland

The Swiss traditional toys and games industry registered a retail value decline in 2022, following a surge in sales noted during the outbreak of COVID-19. COVID-19 provided a boost to traditional toys and games in both 2020 and 2021, with the…

In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020…

The high overall consumption of processed meat and processed seafood in Switzerland presents significant opportunities for companies and brands that offer health and wellness organic versions of such products and, in particular, plant-based…

2022 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland as consumer awareness of the health benefits of consuming health and wellness products generally continued to increase. Numerous categories of health…

Swiss consumers are generally already acutely aware of the immediate health dangers of excessive sugar consumption, including tooth decay and weight problems. Moreover, it is widely understood among the local population that the long-term health…

2022 saw a steep decline in demand for hot drinks in Switzerland and this can be seen as the natural reaction to the strong performances that were recorded in the category in 2020 and 2021, when the strict approach taken to social distancing and home…

During early 2022, Bio Suisse introduced new regulations relating to the production of organic cow’s milk in Switzerland, including a significant tightening of rules relating to the feed that is given to cows. Specifically, the proportion of…

2022 saw demand continue to increase across numerous categories of health and wellness cooking ingredients and meals, with these positive growth trends very much in line with the prevailing attitudes among Swiss consumers towards the dangers of…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…

Spectacles posted growth in 2023, following a fluctuating performance. Growth somewhat benefited from COVID-19, with home seclusion boosting wear initially. However, sales suffered from purchases being postponed during store closures and customers…

Eyewear recorded a positive and significant uplift in retail volume and value growth in 2023, following the deep declines seen in previous years due to the outbreak of COVID-19. Spectacles remained the largest category in eyewear in 2023, with…

Some consumers are switching back to contact lenses after wearing spectacles during the outbreak of COVID-19. Daily disposables are becoming more popular for occasional use, while monthly and 6-month lenses are still the most popular for everyday…

Wound care sales have gained momentum in 2023 amid a return to travel and tourism. People are more comfortable with travelling following the COVID-19 pandemic and have resumed taking vacations and excursions. Moreover, there has been a reduction in…

A growing proportion of the Swiss population is considered obese, while the percentage of overweight people has also been increasing for several years as the pandemic years resulted in weight gains. These trends have created a somewhat positive…

Consumers in Switzerland continue to self-educate on the benefits of supplementation and how to get the necessary nutrients into their diets. Although priority is still given to obtaining vitamins from food as part of a balanced and healthy…

The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…

Sleep aids continues to benefit from the growing number of Swiss consumers affected by constant stress at work, as well as at home and in life in general. Stress levels have been compounded by the event of COVID-19 and ongoing global unrest from…

Value sales of paediatric consumer health remains positive in 2023. Swiss parents prefer to consult with their health practitioner when it comes to their children, and seek help from professionals before resorting to medical recommendations that lead…

NRT smoking cessation aids saw a return to volume growth in 2023 with current value sales also gaining pace. Smoking prevalence is on the decline in Switzerland, albeit slowly, despite anti-smoking campaigns aimed at raising awareness of the health…