Switzerland

Herbal/traditional products is expected to maintain strong value growth in 2023, as consumers rely on natural approaches and seek to reduce their chemical exposure. Herbal/traditional products benefit from consumer perception that they are safer than…

Eye care is witnessing very marginal volume decline in 2023, although current value growth remains positive. Category sales are underpinned by standard eye care, which remains the largest subcategory as consumers spend more time in front of the…

Digestive remedies reported much stronger value growth in 2023 as consumers started eating outside the home once more, with greater exposure to bacterial infections. Sales of diarrhoeal remedies have increased as a greater number of consumers deal…

In 2023, minerals are the most sought-after dietary supplement in Switzerland. Protein supplements, probiotics and calcium have been showing the highest demand among dietary supplements. Herbal and traditional supplements, on the other hand, have…

Dermatologicals continues its positive development in 2023, although value growth has subsided slightly compared to 2022 levels. On balance, value sales are still stronger than the pre-pandemic era when demand dropped amid social distancing and home…

Cough, cold and allergy (hay fever) remedies have witnessed stronger growth in 2023, due to warmer weathers and increased time spent out of the home. Warmer weather in Switzerland has led to an increase in pollen and the incidence of allergic…

Consumer health witnessed a solid performance in 2023, with current value growth gaining momentum for the fourth consecutive year. Overall there has been little change in the price of OTC products, despite the slightly higher inflation rate in 2023,…

Analgesics has witnessed a return to positive volume growth in 2023, driven by the recovery of adult acetaminophen as a stronger flu season took hold in Switzerland. As the incidence of cold and flu increases, so does the use of analgesics in…

In 2023, staple foods in Switzerland experienced positive growth, driven by a combination of factors. Convenience continued to be a key factor contributing to the growth of staple foods, as Swiss consumers sought quick and easy meal solutions to…

Rice, pasta, and noodles enjoyed positive performance in 2023, remaining popular staples in Switzerland. The category's enduring appeal can be attributed to the convenience it offers. With many Swiss consumers seeking quick and easy meal solutions as…

In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…

In 2023, processed fruit and vegetables in Switzerland experienced marginal volume growth. Swiss consumers have shown a preference for fresh and natural products, often perceiving processed options as having fewer nutritional qualities. However, the…

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

In 2023, sweet spreads showed positive performance. However, this category faces two main threats. Firstly, Swiss consumers are increasingly forgoing breakfast or opting for on-the-go breakfast formats, impacting the traditional use of honey, jams,…

In 2023, sauces, dips, and condiments demonstrated robust performance, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Consumers turn to these products to effortlessly enhance the…

In 2023, meals and soups maintained its robust performance. This can be attributed to the establishment of hybrid work formats, such as the prevalence of working from home for two days a week, resulting in increased home-cooked meals. Convenience and…

In 2023, edible oils exhibited a robust performance, albeit under the influence of inflation. Unit prices surged due to escalating costs in commodities, energy, packaging, and transportation. The consumption of edible oils witnessed a steady rise…

In 2023, cooking ingredients and meals experienced positive growth. Several factors contributed to this positive outlook. Convenience emerged as a pivotal element, with consumers seeking easy and time-efficient meal preparation options. The health…

In 2022, wine registered moderate total volume growth, while recording strong total current value growth. While volume and value sales increased in both the retail and foodservice channels, growth was mainly driven by the on-trade recovery, as…