Switzerland

Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following…

RTDs recorded strong on- and off-trade volume and current value growth in 2022. This remained one of the most innovative and a perceived young category within alcoholic drinks in Switzerland. RTDs cater to various prevailing consumer demand trends in…

Cider/perry remained a popular option in Switzerland at the end of the review period. The category continued to enjoy a steady, if slightly slower, growth in demand in 2022. Overall, volume and current value sales rose in off- and on-trade terms.…

Retail volume sales of beer dropped slightly in 2022, mainly due to the ongoing recovery of the on-trade channel. Thus, total volume sales rose over 2022. Foodservice outlets continued to gradually reopen and consumers regained confidence and…

Overall, alcoholic drinks continued to grow in total volume sales terms in 2022, albeit at a more moderate pace than in 2021, while maintaining low double-digit total current value growth. The main reason for continuous positive development was the…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

In 2022, sweet spreads packaging volumes saw a second year of decline, seeing a normalisation of volumes after the exceptional growth seen in 2020 during the pandemic. However, packaging volumes remained far above the pre-pandemic level. Jams and…

Sauces, dips and condiments returned to growth in packaging volumes in 2022. Sauces packaging saw growth, which was attributed to fact that these are a versatile and essential component of meal preparation in the country, often used in various…

After a disrupted couple of years due to the pandemic, processed meat and seafood packaging returned to a more stable performance in 2022, although volumes remained well above the pre-pandemic level. Processed seafood saw stronger growth in packaging…

Total processed fruit and vegetables packaging volumes returned to growth in 2022. However, while frozen processed fruit and vegetables returned to growth, shelf stable fruit and vegetables maintained its decline, as sales continued to normalise…

Plant-based dairy packaging volumes continued to rise in 2022, as a wider range of these products became available, and more consumers were open to trying these products. The growth of plant-based yoghurt, for instance, was attributed to changing…

Meals and soups packaging volumes returned to stability in Switzerland in 2022, after a couple of years of disruption due to the pandemic. Within meals and soups, soup saw the slowest growth rate, with shelf stable soup even turning to decline.…

Dairy packaging units saw a second year of decline in 2022, in a normalisation trend after an exceptional year during the first year of the pandemic, although volumes remained above the pre-pandemic level. Drinking milk products packaging volumes saw…

Confectionery packaging volumes saw their third successive year of decline in 2022. Some consumers have been turning away from products with a reputation for being high in sugar for health reasons. However, declines were not seen universally across…

Baby food packaging volumes continued to rise in 2022, with growth across all categories. Prepared baby food accounted for the highest packaging volumes in 2022 and also saw the strongest growth in packaging volumes. The growth in prepared baby food…

Value sales of premium and luxury cars fell by 6% to total CHF5.8 billion in 2023. Wealth determines the degree of demand that exists for premium and luxury cars, and sales are reliant on high consumer confidence amongst a niche consumer demographic.…

Personal luxury retail value sales increased by 4% in 2023 to reach CHF7.3 billion, supporting growth recorded by leading brand providers, such as Rolex SA and Omega Ltd. The 2023 sales growth was fuelled by investment in luxury goods such as luxury…

The collapse of Credit Suisse in March 2023 and its later purchase by rival UBS underpins the state of the Swiss market and revised perceptions of what used to be considered a stable financial centre. The instability within the Swiss financial sector…

Value sales of fine wines/champagne and spirits grew by 13% to reach CHF789 million in 2023, as a result of consumer desire to make the most of their lives after being restricted by the pandemic. Entertaining and socialising with friends became a…

Tourist visitor levels in Switzerland recovered in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This is an improvement on previous years when the pandemic prevented people from…