Switzerland

Personal luxury retail value sales increased by 4% in 2023 to reach CHF7.3 billion, supporting growth recorded by leading brand providers, such as Rolex SA and Omega Ltd. The 2023 sales growth was fuelled by investment in luxury goods such as luxury…

The collapse of Credit Suisse in March 2023 and its later purchase by rival UBS underpins the state of the Swiss market and revised perceptions of what used to be considered a stable financial centre. The instability within the Swiss financial sector…

Value sales of fine wines/champagne and spirits grew by 13% to reach CHF789 million in 2023, as a result of consumer desire to make the most of their lives after being restricted by the pandemic. Entertaining and socialising with friends became a…

Tourist visitor levels in Switzerland recovered in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This is an improvement on previous years when the pandemic prevented people from…

Switzerland is one of the world’s most democratic countries, with extensive economic freedom and strong state finances. Although inflation is under control, economic growth is set to slow further. Consumer market appeal continues to be supported by…

Yoghurt and sour milk products recorded positive growth in 2023, with the introduction of more sophisticated products helping to sustain sales growth in spite of the highly competitive retail environment. In Switzerland, yoghurt and sour milk…

Plant-based dairy sales continued to post strong growth in Switzerland in 2023. Despite this positive performance, growth was relatively modest compared to the record growth during the COVID-19 pandemic.

As with most dairy categories, other dairy was also affected by the steadily increasing consumer demand for healthier products. As the health and wellness trend continued to gain pace and concerns over health conditions increase, other dairy has…

Consumption of drinking milk products had gone down for several years in Switzerland over the review period.

Dairy products and alternatives posted have positive growth, with the recovery of intercontinental inbound tourism and tourism from European countries boosting consumption. The health and wellness trend is driving both innovation and growth,…

In retail value terms, cheese was amongst the most dynamic categories in dairy in Switzerland in 2023. Aiding these figures, is the increasing variety of cheese products available in Switzerland, which is well-known for its cheese production. In…

Butter and spreads posted a slight decline in 2023, with health and wellness trends continuing to negatively impact the performance, with the strong competition from healthier variants like olive oil dampening sales. Swiss consumers are increasingly…

A decrease in births in 2022 impacted baby food in 2023, translating into slower growth than the previous year. Breastfeeding continues to be positively encouraged in the country, with mothers being aided to continue breastfeeding for longer periods.…

In its second edition, the EV Readiness Index 2023 indicates the best prepared markets for the electric vehicle (EV) transition. This follows growing EV take-up, with new electric passenger car registrations set to reach 20% of total registrations…

The widespread closure of foodservice outlets in Switzerland during lockdown led to sales in this channel plummeting in alcoholic drinks in 2020, resulting in a major decline in packaging unit volumes in this channel in this year. While some sales…

The tourism industry in Switzerland was strongly affected by the COVID-19 crisis over the 2020-2022 period. In 2023, the behaviour of travellers is expected to return to normal to a large extent. 2023 started with a positive winter season. Despite…

Inbound tourism is set to increase strongly in 2023, benefiting most from the rebound in the number of visitors from Asia Pacific. Numerous visitors from China, Japan, South Korea and India are expected to arrive again during the year. China dropped…

Lodging has continued to show total value growth in 2023. The COVID-19 crisis and related travel restrictions had a significant impact on the tourism industry worldwide, including Switzerland. As travel restrictions have been eased and international…

The rising cost of living has hardly had any impact on Swiss consumers’ spending plans for their holidays in 2023. According to a report from leading travel intermediaries, demand for travel is rising steadily. Both online sales and customer advice…

The airline industry in Switzerland has experienced a notable period of growth in 2023. Airlines have witnessed a significant increase in the number of passengers throughout the year, both internationally and domestically. The high booking inflow…