Switzerland

After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active…

In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…

Sales of both cigars and cigarillos recorded solid retail volume growth in 2022. Many smokers consider cigar smoking as an occasional indulgence rather than a daily necessity, and are less likely to try to quit smoking or to reduce their consumption…

The long-term trend of declining volume sales of cigarettes continued in 2022, with consumers increasingly aware of the levels of harmful chemicals in tobacco smoke. Cigarettes posted negative performances in both retail volume and current value…

Sweet biscuits, snack bars and fruit snacks is set to post positive current retail value growth in 2023, thanks to the popularity of convenient snacking options, either at home or on-the-go. This is also being further boosted by the return to…

As opposed to other confectionery categories such as gum, sugar confectionery is a more diverse category. This allows the landscape to have robust growth opportunities, with innovations focused on reduced sugar variants and flavours and textures,…

The industry remains resilient in 2023, posting a positive performance despite challenging sales factors. For example, prices continue to be high in Switzerland, especially compared to neighbouring European countries, with a strong currency and the…

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…

Ice cream is set to perform positively in 2023, benefiting from hot and long summers, social events and BBQs.

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Overall, despite economic uncertainties in the country, demand for chocolate confectionery is resilient in 2023.

The Zurich in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Lucerne in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Lausanne in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…

The Geneva in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Basel in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Squeezable plastic tubes are an important pack type in Switzerland’s beauty and personal care market, used to package products within oral care, skin care, sun care and other categories. Globally, a shift is being observed in the manufacturing of…

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense…