Switzerland

As opposed to other confectionery categories such as gum, sugar confectionery is a more diverse category. This allows the landscape to have robust growth opportunities, with innovations focused on reduced sugar variants and flavours and textures,…

The industry remains resilient in 2023, posting a positive performance despite challenging sales factors. For example, prices continue to be high in Switzerland, especially compared to neighbouring European countries, with a strong currency and the…

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…

Ice cream is set to perform positively in 2023, benefiting from hot and long summers, social events and BBQs.

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Overall, despite economic uncertainties in the country, demand for chocolate confectionery is resilient in 2023.

Squeezable plastic tubes are an important pack type in Switzerland’s beauty and personal care market, used to package products within oral care, skin care, sun care and other categories. Globally, a shift is being observed in the manufacturing of…

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense…

The home and garden industry in Switzerland experienced a decline in value sales (at constant prices) in 2022, compared to pre-pandemic levels. One of the primary reasons for this decline was the country's inflation rate, which stood at around 2.8%,…

Gardening power tools have grown in popularity in Switzerland's home and garden industry due to the country's high standard of living, large outdoor spaces, and environmental awareness. Sales witnessed an increase in demand in 2022 compared to…

Laundry care continued to account for the largest volume share of home care sales in 2022. To meet the high levels of demand and against the backdrop of strong competition, global giants like Procter & Gamble are taking the initiative by making their…

Sauces, dressings and condiments recorded strong sales growth in Switzerland during 2020 as the unprecedented situation that unfolded over the course of the year due to the COVID-19 pandemic discouraged consumers from going out. This led to a huge…

The positive growth registered in ready meals packaging during 2020 can be attributed mainly to the spike seen in demand for ready meals within the context of the COVID-19 pandemic. Specifically, the requirement for all consumer foodservice outlets…