Switzerland

Overall, oral care in Switzerland registered slight retail volume and moderate retail current value growth in 2023. The relatively stronger value growth performance was underpinned by inflationary pressure on prices. At constant 2023 prices, retail…

Discounters benefitted from heightened price sensitivity in Switzerland in 2023. With average prices increasing across almost all areas of daily life, including in groceries, many local consumers sought to rein in their spending by purchasing…

Convenience retailers in Switzerland remained popular in 2023, partly due to their extended opening hours, since many stay open 24/7 or at least operate late hours. In addition, wide store networks across easily accessible locations with high…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

Concentrates recorded a slowdown in growth in off-trade volume terms in 2023, as the liquid concentrates category moved towards greater maturity. During the peak of the Covid-19 pandemic, liquid concentrates benefited from being more frequently…

Off-trade sales of carbonates saw a slowdown in growth in volume terms in 2023, when compared to the previous year. This was largely due to the normalisation of consumer purchasing behaviour, with 2022 having seen strong growth in on-the-go…

Pet care is set to see current value growth in Switzerland in 2024. The previous year saw a high rate of inflation, with the rising costs of energy, packaging, transportation, and raw materials exerting upward pressure on unit prices. With consumers…

Depilatories in Switzerland saw positive retail volume and current value growth in 2023. However, this development was mainly due to the good performance of women’s razors and blades. This category posted the only increase in retail volume terms and…

The interest and demand for personal accessories in Switzerland, encompassing bags and luggage, jewellery, traditional and connected watches, and writing instruments, were poised to remain robust in 2023. However, following two years of robust growth…

Retail sales in Switzerland in 2023 saw minimal current value growth, which was solely driven by price increases. Paradoxically, this was also one of the main limiting factors on demand. Substantial increases in the cost of living made local…

Switzerland further benefits from a population with a high disposable income despite the Swiss economy being set to grow at a significantly below-average rate throughout 2023. Inflation is expected to be 2.3 % in 2023. The dampening effects of…

The Swiss market for soft drinks saw a marked slowdown in growth in volume terms in 2023, following the buoyant performance of the previous year. The latter was driven largely by an increase in mobility and the recovery of international tourism,…

Overall, in 2023, sun care in Switzerland posted positive, but slower than in 2022, retail volume and current value growth. Switzerland experienced three major heat waves in 2022, and the hours of sun exposure were significantly above the general…

Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…

Consumer foodservice in Switzerland witnessed solid current value and transaction growth in 2023. In the aftermath of the pandemic, there was increasing demand for convenience foods as busy lifestyles resumed and consumers sought out quick and easy…

Convenience remained a priority for Swiss consumers in the toilet care category at the end of the review period. With hectic lifestyles and longer working hours, consumers have increasingly looked for products that minimise the amount of time and…

Home insecticides are highly seasonal products in Switzerland with sales peaking around the spring and summer months. This is when the country typically experiences warmer and more humid weather, which is generally when the insect population…

Dishwashing experienced stagnation in 2023. Convenience continued to be a major influence on demand within the dishwashing category, with products offering the capacity to reduce the amount of time and effort spent on dishwashing tasks appealing to…

Whether coffee, tea or other hot drinks, the industry remains very popular with consumers in Switzerland. Overall, due to coffee and tea, hot drinks recorded moderate retail volume growth in 2023. While signalling a rebound from a decline in 2022,…

In 2022, the Swiss packaging market saw a series of developments, shaped by evolving consumer preferences, sustainability concerns and innovations in packaging solutions.