Switzerland

The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the…

Cafés witnessed dynamic growth in Switzerland in 2023 as people returned to greater normality in offices and schools after the COVID-19 pandemic. While many local consumers have become used to preparing their own coffee while working remotely, the…

Small local grocers recorded moderate current value growth in Switzerland in 2023, mainly driven by price increases as a result of energy, production and supply chain costs. These retailers are struggling to compete with larger retail chains that…

In 2022, retail value growth of the overall toys and games industry slowed considerably in Switzerland, chiefly due to a decline in sales of traditional toys and games. However, this decline was the consequence of significant growth noted during 2020…

Overall, men’s grooming in Switzerland registered a slight increase in retail current value sales in 2023. With flat overall retail volume growth, most of the retail value growth was stimulated by inflationary factors, as seen in other beauty and…

After enjoying growth during the pandemic, home products specialists recorded a decline in current value sales in 2023 as Swiss consumers returned to pre-pandemic activity and purchasing behaviour. This was to be somewhat expected in a mature and…

Self-service cafeterias in Switzerland are making a strong recovery in 2023, as the category rebounds from the COVID-19 pandemic. There is growing demand from locals and tourists travelling on highways as travel and tourism flows steadily move back…

Full-service restaurants reported moderate growth in Switzerland in 2023, as operators continued to see some recovery from the pandemic. Demand weakened due to inflationary conditions forcing some restaurant owners to increase prices in their efforts…

General merchandise stores recorded a decline in sales in Switzerland in 2023, mainly as a result of the performance of department stores, which are often considered outdated and old-fashioned and are increasingly being replaced by shopping malls and…

The most popular other hot drinks in Switzerland remained chocolate-based flavoured powder drinks and malt-based hot drinks. Chocolate-based flavoured powder drinks continued to account for the majority of retail value and volume sales in 2023,…

Baby and child-specific products in Switzerland posted further positive retail current value growth in 2023. However, with only slight retail volume growth, the healthy increase in retail current value terms was mainly due to price increases. Baby…

An ageing population in need of constant care is driving growth of Rx/reimbursement adult incontinence products in Switzerland among both elderly and temporary post-partum incontinence sufferers. Many Swiss consumers are visiting their doctors more…

Appliance and electronics specialists recorded a decline in current retail value sales in Switzerland in 2023 as a result of a combination of factors. Average prices across the category, combined with the higher cost of living in general, dampened…

Demand for sunglasses has continued to recover from the impact of COVID-19 in 2023, seeing positive growth following a decline in 2022. Normalisation in travel patterns to sunny climates is a main drive of sales, while travel was impacted by…

The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…

In 2023, minerals are the most sought-after dietary supplement in Switzerland. Protein supplements, probiotics and calcium have been showing the highest demand among dietary supplements. Herbal and traditional supplements, on the other hand, have…

Dermatologicals continues its positive development in 2023, although value growth has subsided slightly compared to 2022 levels. On balance, value sales are still stronger than the pre-pandemic era when demand dropped amid social distancing and home…

Spirits performed very well in 2022 with total volume sales recording high single-digit growth and total current value sales seeing a double-digit increase. The main growth driver continued to be on-trade sales as the reopening of society following…

Overall, alcoholic drinks continued to grow in total volume sales terms in 2022, albeit at a more moderate pace than in 2021, while maintaining low double-digit total current value growth. The main reason for continuous positive development was the…

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…