Switzerland

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

Spectacles posted growth in 2023, following a fluctuating performance. Growth somewhat benefited from COVID-19, with home seclusion boosting wear initially. However, sales suffered from purchases being postponed during store closures and customers…

Digestive remedies reported much stronger value growth in 2023 as consumers started eating outside the home once more, with greater exposure to bacterial infections. Sales of diarrhoeal remedies have increased as a greater number of consumers deal…

In 2022, wine registered moderate total volume growth, while recording strong total current value growth. While volume and value sales increased in both the retail and foodservice channels, growth was mainly driven by the on-trade recovery, as…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Health and beauty specialists in Switzerland recorded modest growth in 2023, mainly driven by evolving self-care trends and growing health consciousness. Health and wellness continue to play major roles in Swiss consumers’ lives, especially as daily…

Apparel and footwear specialists in Switzerland saw a decline in current value sales in 2023 due to consumer price sensitivity, which led to the prioritisation of essential products and a shift towards private label lines and discounters. Moreover,…

Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…

Overall, in 2023, beauty and personal care in Switzerland registered a slight increase in retail volume sales and moderate rise in retail current value sales. However, the retail current value performance was boosted by the global and domestic…

Consumer foodservice in Switzerland has experienced a remarkable rebound from the pandemic, with all types of locations showing signs of growth. Standalone foodservice locations continue to dominate the Swiss market with an overwhelming majority of…

Sleep aids continues to benefit from the growing number of Swiss consumers affected by constant stress at work, as well as at home and in life in general. Stress levels have been compounded by the event of COVID-19 and ongoing global unrest from…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense…

In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…

Swiss consumers are generally already acutely aware of the immediate health dangers of excessive sugar consumption, including tooth decay and weight problems. Moreover, it is widely understood among the local population that the long-term health…

Wound care sales have gained momentum in 2023 amid a return to travel and tourism. People are more comfortable with travelling following the COVID-19 pandemic and have resumed taking vacations and excursions. Moreover, there has been a reduction in…

Consumers in Switzerland continue to self-educate on the benefits of supplementation and how to get the necessary nutrients into their diets. Although priority is still given to obtaining vitamins from food as part of a balanced and healthy…

Dairy packaging units saw a second year of decline in 2022, in a normalisation trend after an exceptional year during the first year of the pandemic, although volumes remained above the pre-pandemic level. Drinking milk products packaging volumes saw…

Switzerland is one of the world’s most democratic countries, with extensive economic freedom and strong state finances. Although inflation is under control, economic growth is set to slow further. Consumer market appeal continues to be supported by…

As with most dairy categories, other dairy was also affected by the steadily increasing consumer demand for healthier products. As the health and wellness trend continued to gain pace and concerns over health conditions increase, other dairy has…