Switzerland

Gardening power tools have grown in popularity in Switzerland's home and garden industry due to the country's high standard of living, large outdoor spaces, and environmental awareness. Sales witnessed an increase in demand in 2022 compared to…

Eyewear recorded a positive and significant uplift in retail volume and value growth in 2023, following the deep declines seen in previous years due to the outbreak of COVID-19. Spectacles remained the largest category in eyewear in 2023, with…

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…

In 2023, edible oils exhibited a robust performance, albeit under the influence of inflation. Unit prices surged due to escalating costs in commodities, energy, packaging, and transportation. The consumption of edible oils witnessed a steady rise…

Personal luxury retail value sales increased by 4% in 2023 to reach CHF7.3 billion, supporting growth recorded by leading brand providers, such as Rolex SA and Omega Ltd. The 2023 sales growth was fuelled by investment in luxury goods such as luxury…

After seeing retail volume growth in 2020 during the COVID-19 pandemic, cigarettes experienced declines in 2021 and 2022, in line with the longer-term trend towards decreasing smoking prevalence. As a large proportion of the economically active…

As opposed to other confectionery categories such as gum, sugar confectionery is a more diverse category. This allows the landscape to have robust growth opportunities, with innovations focused on reduced sugar variants and flavours and textures,…

Mass beauty and personal care in Switzerland continued to recover from the effects of the Coronavirus (COVID-19) crisis, registering further positive, if more moderate than in 2022, retail current value growth at the end of the review period.…

Overall, in 2023, beauty and personal care in Switzerland registered a slight increase in retail volume sales and moderate rise in retail current value sales. However, the retail current value performance was boosted by the global and domestic…

Consumer foodservice in Switzerland has experienced a remarkable rebound from the pandemic, with all types of locations showing signs of growth. Standalone foodservice locations continue to dominate the Swiss market with an overwhelming majority of…

Sleep aids continues to benefit from the growing number of Swiss consumers affected by constant stress at work, as well as at home and in life in general. Stress levels have been compounded by the event of COVID-19 and ongoing global unrest from…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense…

2022 saw a steep decline in demand for hot drinks in Switzerland and this can be seen as the natural reaction to the strong performances that were recorded in the category in 2020 and 2021, when the strict approach taken to social distancing and home…

Value sales of paediatric consumer health remains positive in 2023. Swiss parents prefer to consult with their health practitioner when it comes to their children, and seek help from professionals before resorting to medical recommendations that lead…

Butter and spreads posted a slight decline in 2023, with health and wellness trends continuing to negatively impact the performance, with the strong competition from healthier variants like olive oil dampening sales. Swiss consumers are increasingly…

The home and garden industry in Switzerland experienced a decline in value sales (at constant prices) in 2022, compared to pre-pandemic levels. One of the primary reasons for this decline was the country's inflation rate, which stood at around 2.8%,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Plant-based dairy sales continued to post strong growth in Switzerland in 2023. Despite this positive performance, growth was relatively modest compared to the record growth during the COVID-19 pandemic.

The high overall consumption of processed meat and processed seafood in Switzerland presents significant opportunities for companies and brands that offer health and wellness organic versions of such products and, in particular, plant-based…