Switzerland

Dairy products and alternatives posted have positive growth, with the recovery of intercontinental inbound tourism and tourism from European countries boosting consumption. The health and wellness trend is driving both innovation and growth,…

2022 saw demand continue to increase across numerous categories of health and wellness cooking ingredients and meals, with these positive growth trends very much in line with the prevailing attitudes among Swiss consumers towards the dangers of…

NRT smoking cessation aids saw a return to volume growth in 2023 with current value sales also gaining pace. Smoking prevalence is on the decline in Switzerland, albeit slowly, despite anti-smoking campaigns aimed at raising awareness of the health…

Meals and soups packaging volumes returned to stability in Switzerland in 2022, after a couple of years of disruption due to the pandemic. Within meals and soups, soup saw the slowest growth rate, with shelf stable soup even turning to decline.…

Sales of both cigars and cigarillos recorded solid retail volume growth in 2022. Many smokers consider cigar smoking as an occasional indulgence rather than a daily necessity, and are less likely to try to quit smoking or to reduce their consumption…

In 2023, processed fruit and vegetables in Switzerland experienced marginal volume growth. Swiss consumers have shown a preference for fresh and natural products, often perceiving processed options as having fewer nutritional qualities. However, the…

After a disrupted couple of years due to the pandemic, processed meat and seafood packaging returned to a more stable performance in 2022, although volumes remained well above the pre-pandemic level. Processed seafood saw stronger growth in packaging…

Value sales of fine wines/champagne and spirits grew by 13% to reach CHF789 million in 2023, as a result of consumer desire to make the most of their lives after being restricted by the pandemic. Entertaining and socialising with friends became a…

Yoghurt and sour milk products recorded positive growth in 2023, with the introduction of more sophisticated products helping to sustain sales growth in spite of the highly competitive retail environment. In Switzerland, yoghurt and sour milk…

Convenience stores recovered with positive growth in retail value terms in 2021, following the sharp decline in value sales in 2020, when shops were forced to operate reduced opening hours or stay closed. All the same, as many convenience stores are…

Homeshopping has been on a constant downward trend over the review period and this continued into 2021, with a further decline in value sales. Homeshopping is losing ground to online sales, with the profile of homeshopping consumers mainly older…

Departments stores registered a rebound after outlet closures during the 2020 lockdowns. With stores operating at normal capacity, current values sales registered a healthy increase. However, value sales were still lower than before the onset of…

Variety stores are a small retailing channel in terms of value sales in Switzerland. However, variety stores are gaining some value share and registered positive current value growth both in 2020 and 2021. Variety stores benefit from Swiss consumers’…

Cough, cold and allergy (hay fever) remedies have witnessed stronger growth in 2023, due to warmer weathers and increased time spent out of the home. Warmer weather in Switzerland has led to an increase in pollen and the incidence of allergic…

In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…

Sweet biscuits, snack bars and fruit snacks is set to post positive current retail value growth in 2023, thanks to the popularity of convenient snacking options, either at home or on-the-go. This is also being further boosted by the return to…

In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…

The positive growth registered in ready meals packaging during 2020 can be attributed mainly to the spike seen in demand for ready meals within the context of the COVID-19 pandemic. Specifically, the requirement for all consumer foodservice outlets…

E-commerce continued to gain significant value share in 2021. While growth was not as high as in 2020, when value sales increased by more nearly third, there was very healthy double-digit value growth in 2021. The fact that online shopping continued…

Traditional grocery retailers gained from the pandemic lockdowns, as with people’s movements being restricted, they shopped in local neighbourhood stores. Essentially COVID-19 had the effect of boosting the growing trend for shopping locally and…