Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Zurich in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Yoghurt and sour milk products recorded positive growth in 2023, with the introduction of more sophisticated products helping to sustain sales growth in spite of the highly competitive retail environment. In Switzerland, yoghurt and sour milk…
Writing instruments occupy a modest share of the overall personal accessories market in Switzerland, thus exerting minimal influence on the sector. In 2023, the category witnessed stagnant growth in value terms, with a slight decline in volume sales…
Wound care sales have gained momentum in 2023 amid a return to travel and tourism. People are more comfortable with travelling following the COVID-19 pandemic and have resumed taking vacations and excursions. Moreover, there has been a reduction in…
Wipes in Switzerland continues to benefit from consumers’ higher hygiene standards since the COVID-19 pandemic. Swiss consumers were drawn to the portability and efficiency of wipes as life outside the home and travel resumed in 2023. Additionally,…
In 2022, wine registered moderate total volume growth, while recording strong total current value growth. While volume and value sales increased in both the retail and foodservice channels, growth was mainly driven by the on-trade recovery, as…
A growing proportion of the Swiss population is considered obese, while the percentage of overweight people has also been increasing for several years as the pandemic years resulted in weight gains. These trends have created a somewhat positive…
Consumers in Switzerland continue to self-educate on the benefits of supplementation and how to get the necessary nutrients into their diets. Although priority is still given to obtaining vitamins from food as part of a balanced and healthy…
The Swiss video game industry is expanding and evolving, boosted by technological advancements, a growing gaming audience, and the introduction of next-generation consoles such as the PlayStation 5 and Xbox Series X/S. These consoles provide gamers…
Post-pandemic, consumers in Switzerland began to spend much more time outside of the home for work and leisure activities, boosting demand for on-the-go products sold through vending machines. In 2023, this trend continued, but growth was more…