Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The positive growth registered in ready meals packaging during 2020 can be attributed mainly to the spike seen in demand for ready meals within the context of the COVID-19 pandemic. Specifically, the requirement for all consumer foodservice outlets…
In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…
After a disrupted couple of years due to the pandemic, processed meat and seafood packaging returned to a more stable performance in 2022, although volumes remained well above the pre-pandemic level. Processed seafood saw stronger growth in packaging…
Total processed fruit and vegetables packaging volumes returned to growth in 2022. However, while frozen processed fruit and vegetables returned to growth, shelf stable fruit and vegetables maintained its decline, as sales continued to normalise…
In 2023, processed fruit and vegetables in Switzerland experienced marginal volume growth. Swiss consumers have shown a preference for fresh and natural products, often perceiving processed options as having fewer nutritional qualities. However, the…
In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…
Value sales of premium and luxury cars fell by 6% to total CHF5.8 billion in 2023. Wealth determines the degree of demand that exists for premium and luxury cars, and sales are reliant on high consumer confidence amongst a niche consumer demographic.…
Polishes continued to experience a decline in volume sales in 2023, maintaining a trend that persisted throughout the review period. The category has been hit hard by changing lifestyles and fashions in clothing and interior design. It has also…
Plant-based dairy packaging volumes continued to rise in 2022, as a wider range of these products became available, and more consumers were open to trying these products. The growth of plant-based yoghurt, for instance, was attributed to changing…
Plant-based dairy sales continued to post strong growth in Switzerland in 2023. Despite this positive performance, growth was relatively modest compared to the record growth during the COVID-19 pandemic.
Pet products is expected to register modest current value growth in Switzerland in 2024. Pets are increasingly viewed as family members in Switzerland, and the pet humanisation trend that is driving demand for upmarket pet food has similarly led to…
Pet care is set to see current value growth in Switzerland in 2024. The previous year saw a high rate of inflation, with the rising costs of energy, packaging, transportation, and raw materials exerting upward pressure on unit prices. With consumers…
Switzerland is one of the world’s most democratic countries, with extensive economic freedom and strong state finances. Although inflation is under control, economic growth is set to slow further. Consumer market appeal continues to be supported by…
Personal luxury retail value sales increased by 4% in 2023 to reach CHF7.3 billion, supporting growth recorded by leading brand providers, such as Rolex SA and Omega Ltd. The 2023 sales growth was fuelled by investment in luxury goods such as luxury…
The interest and demand for personal accessories in Switzerland, encompassing bags and luggage, jewellery, traditional and connected watches, and writing instruments, were poised to remain robust in 2023. However, following two years of robust growth…
Value sales of paediatric consumer health remains positive in 2023. Swiss parents prefer to consult with their health practitioner when it comes to their children, and seek help from professionals before resorting to medical recommendations that lead…
In 2022, the Swiss packaging market saw a series of developments, shaped by evolving consumer preferences, sustainability concerns and innovations in packaging solutions.
Other pet food is set to record growth in both volume and value terms in Switzerland in 2024. While volume sales are set to return to slight growth after stagnation in the previous year, value growth is set to be driven primarily by unit price…
The most popular other hot drinks in Switzerland remained chocolate-based flavoured powder drinks and malt-based hot drinks. Chocolate-based flavoured powder drinks continued to account for the majority of retail value and volume sales in 2023,…
As with most dairy categories, other dairy was also affected by the steadily increasing consumer demand for healthier products. As the health and wellness trend continued to gain pace and concerns over health conditions increase, other dairy has…