Switzerland

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

The airline industry in Switzerland has experienced a notable period of growth in 2023. Airlines have witnessed a significant increase in the number of passengers throughout the year, both internationally and domestically. The high booking inflow…

Overall, alcoholic drinks continued to grow in total volume sales terms in 2022, albeit at a more moderate pace than in 2021, while maintaining low double-digit total current value growth. The main reason for continuous positive development was the…

The widespread closure of foodservice outlets in Switzerland during lockdown led to sales in this channel plummeting in alcoholic drinks in 2020, resulting in a major decline in packaging unit volumes in this channel in this year. While some sales…

Analgesics has witnessed a return to positive volume growth in 2023, driven by the recovery of adult acetaminophen as a stronger flu season took hold in Switzerland. As the incidence of cold and flu increases, so does the use of analgesics in…

Apparel and footwear specialists in Switzerland saw a decline in current value sales in 2023 due to consumer price sensitivity, which led to the prioritisation of essential products and a shift towards private label lines and discounters. Moreover,…

Appliance and electronics specialists recorded a decline in current retail value sales in Switzerland in 2023 as a result of a combination of factors. Average prices across the category, combined with the higher cost of living in general, dampened…

Away-from-home tissue and hygiene in Switzerland registered strong growth in 2023 with demand rising in both the public and private sectors. Many individuals are back to working in an office, even if only part-time, which contributed to the growth in…

Baby and child-specific products in Switzerland posted further positive retail current value growth in 2023. However, with only slight retail volume growth, the healthy increase in retail current value terms was mainly due to price increases. Baby…

A decrease in births in 2022 impacted baby food in 2023, translating into slower growth than the previous year. Breastfeeding continues to be positively encouraged in the country, with mothers being aided to continue breastfeeding for longer periods.…

Baby food packaging volumes continued to rise in 2022, with growth across all categories. Prepared baby food accounted for the highest packaging volumes in 2022 and also saw the strongest growth in packaging volumes. The growth in prepared baby food…

In 2023, bags and luggage witnessed a stagnant performance in terms of value sales growth in Switzerland, coupled with a slight decline in demand. Although demand remained robust compared to pre-pandemic levels, there was a slight dip from the…

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

The Basel in Switzerland report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

In 2023, bath and shower in Switzerland posted good retail current value growth. However, with only a slight increase in retail volume terms, retail current value growth owed most to inflationary pressure on the prices of products. Retail value…

Overall, in 2023, beauty and personal care in Switzerland registered a slight increase in retail volume sales and moderate rise in retail current value sales. However, the retail current value performance was boosted by the global and domestic…

Squeezable plastic tubes are an important pack type in Switzerland’s beauty and personal care market, used to package products within oral care, skin care, sun care and other categories. Globally, a shift is being observed in the manufacturing of…

Retail volume sales of beer dropped slightly in 2022, mainly due to the ongoing recovery of the on-trade channel. Thus, total volume sales rose over 2022. Foodservice outlets continued to gradually reopen and consumers regained confidence and…

Bleach continued to suffer from a bad image at the end of the review period. The product is seen as aggressive, potentially harmful to health and wellbeing, bad for the environment, and possibly damaging to many surfaces in the home. Bleach exists in…

The rising cost of living has hardly had any impact on Swiss consumers’ spending plans for their holidays in 2023. According to a report from leading travel intermediaries, demand for travel is rising steadily. Both online sales and customer advice…