Switzerland

Gum is posting a negative performance in 2023, with both retail volume and value sales falling, despite rising price points. A major challenge for gum sales is the increased use of self-scan checkouts. Due to gum being an impulse and on-the-go…

Hair care in Switzerland continued to register retail volume and current value growth in 2023. As consumers resumed out-of-home lifestyles, they were more inclined to spend on hair care. Retail current value growth was faster than volume growth as…

Health and beauty specialists in Switzerland recorded modest growth in 2023, mainly driven by evolving self-care trends and growing health consciousness. Health and wellness continue to play major roles in Swiss consumers’ lives, especially as daily…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Herbal/traditional products is expected to maintain strong value growth in 2023, as consumers rely on natural approaches and seek to reduce their chemical exposure. Herbal/traditional products benefit from consumer perception that they are safer than…

The home and garden industry in Switzerland experienced a decline in value sales (at constant prices) in 2022, compared to pre-pandemic levels. One of the primary reasons for this decline was the country's inflation rate, which stood at around 2.8%,…

The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as…

Laundry care continued to account for the largest volume share of home care sales in 2022. To meet the high levels of demand and against the backdrop of strong competition, global giants like Procter & Gamble are taking the initiative by making their…

The home furnishings category in Switzerland experienced a decline in value sales in 2022 compared to pre-pandemic levels. This decline was due to the rise in inflation and recession, which led to a decrease in consumer spending. Moreover, intense…

The home improvement category witnessed an increase in demand in 2022 in the Swiss home and garden market compared to pre-pandemic levels. With people spending more time at home due to the pandemic, there was renewed interest in home improvement…

Home insecticides are highly seasonal products in Switzerland with sales peaking around the spring and summer months. This is when the country typically experiences warmer and more humid weather, which is generally when the insect population…

After enjoying growth during the pandemic, home products specialists recorded a decline in current value sales in 2023 as Swiss consumers returned to pre-pandemic activity and purchasing behaviour. This was to be somewhat expected in a mature and…

Homewares’ sales witnessed a decline in the Swiss home and garden industry in 2022. This was due to a rise in popularity of minimalistic interior design trends. As more people prefer a simple and clutter-free living space, there was less demand for…

Whether coffee, tea or other hot drinks, the industry remains very popular with consumers in Switzerland. Overall, due to coffee and tea, hot drinks recorded moderate retail volume growth in 2023. While signalling a rebound from a decline in 2022,…

Folding cartons account for almost half of overall packaging unit volumes used in the Swiss hot drinks industry, and were continuing to record increasing sales in 2023. Their popularity is attributed to their environmentally-friendly nature. Folding…

Switzerland's number of households is expected to grow by 2027, with single person households expanding the most. Disposable income per household is forecast to increase as well. Unemployment is set to decrease, and household possession of tablets is…

2022 saw demand continue to increase across numerous categories of health and wellness cooking ingredients and meals, with these positive growth trends very much in line with the prevailing attitudes among Swiss consumers towards the dangers of…

During early 2022, Bio Suisse introduced new regulations relating to the production of organic cow’s milk in Switzerland, including a significant tightening of rules relating to the feed that is given to cows. Specifically, the proportion of…

2022 saw a steep decline in demand for hot drinks in Switzerland and this can be seen as the natural reaction to the strong performances that were recorded in the category in 2020 and 2021, when the strict approach taken to social distancing and home…

Swiss consumers are generally already acutely aware of the immediate health dangers of excessive sugar consumption, including tooth decay and weight problems. Moreover, it is widely understood among the local population that the long-term health…