Switzerland

After a disrupted couple of years due to the pandemic, processed meat and seafood packaging returned to a more stable performance in 2022, although volumes remained well above the pre-pandemic level. Processed seafood saw stronger growth in packaging…

In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…

The positive growth registered in ready meals packaging during 2020 can be attributed mainly to the spike seen in demand for ready meals within the context of the COVID-19 pandemic. Specifically, the requirement for all consumer foodservice outlets…

The stigma surrounding adult incontinence is gradually subsiding in Switzerland, with adults becoming more confident to purchase retail adult incontinence products. Growing demand for light adult incontinence products is underpinned by the…

E-commerce enjoyed a boom during the pandemic as many local consumers spent significant amounts of time at home for work and leisure and reduced spending on events, entertainment and shopping in-store. As a result, growth was more moderate in 2023.…

Retail sales in Switzerland in 2023 saw minimal current value growth, which was solely driven by price increases. Paradoxically, this was also one of the main limiting factors on demand. Substantial increases in the cost of living made local…

Retail tissue in Switzerland reported growth across all subcategories in 2023, with toilet paper the largest product category overall. Spending patterns are normalising after the pandemic resulting in steady demand for retail tissue products such as…

Rice, pasta, and noodles enjoyed positive performance in 2023, remaining popular staples in Switzerland. The category's enduring appeal can be attributed to the convenience it offers. With many Swiss consumers seeking quick and easy meal solutions as…

RTD coffee registered positive growth in off-trade volume terms in 2023, albeit at a slower rate than the previous year. Demand was largely driven by a return to pre-pandemic patterns of mobility, which fuelled the recovery of sales through retail…

Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar…

RTDs recorded strong on- and off-trade volume and current value growth in 2022. This remained one of the most innovative and a perceived young category within alcoholic drinks in Switzerland. RTDs cater to various prevailing consumer demand trends in…

An ageing population in need of constant care is driving growth of Rx/reimbursement adult incontinence products in Switzerland among both elderly and temporary post-partum incontinence sufferers. Many Swiss consumers are visiting their doctors more…

In 2023, sauces, dips, and condiments demonstrated robust performance, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Consumers turn to these products to effortlessly enhance the…

Sauces, dips and condiments returned to growth in packaging volumes in 2022. Sauces packaging saw growth, which was attributed to fact that these are a versatile and essential component of meal preparation in the country, often used in various…

Sauces, dressings and condiments recorded strong sales growth in Switzerland during 2020 as the unprecedented situation that unfolded over the course of the year due to the COVID-19 pandemic discouraged consumers from going out. This led to a huge…

Savoury snacks is set to post strong growth in 2023. All categories are posting a positive performance as more consumption occasions are available, with consumers socialising through gatherings, barbeques and parties, enjoying savoury snacks. In…

Self-service cafeterias in Switzerland are making a strong recovery in 2023, as the category rebounds from the COVID-19 pandemic. There is growing demand from locals and tourists travelling on highways as travel and tourism flows steadily move back…

Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass…

Sleep aids continues to benefit from the growing number of Swiss consumers affected by constant stress at work, as well as at home and in life in general. Stress levels have been compounded by the event of COVID-19 and ongoing global unrest from…

Small local grocers recorded moderate current value growth in Switzerland in 2023, mainly driven by price increases as a result of energy, production and supply chain costs. These retailers are struggling to compete with larger retail chains that…