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Switzerland

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland.

Switzerland StatisticsConsumer Lifestyles in Switzerland

Switzerland Country BriefingsFuture Demographics: Switzerland in 2030

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          Country Report

          Traditional Toys and Games in Switzerland

          Sep 2016

          As a result of the appreciation of the Swiss franc since the beginning of 2015, toys and games experienced more difficulties with reduced pricing and reduced margins in 2015, due to the increasing number of cross-border sales and growing share for ...

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          Country Report

          Video Games in Switzerland

          Sep 2016

          After two years of booming sales, video games experienced a decline in value terms in 2015. The drop in sales was due to a number of reasons. Falling prices due to strong competition was part of the reason for declining value sales. Increased ...

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          Country Report

          Toys and Games in Switzerland

          Sep 2016

          Toys and games in Switzerland struggled in 2015 due to a mixture of market conditions. While traditional toys and games increased in 2015 due to strong consumer confidence in spending, video games declined. Video games is highly influenced by new ...

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          Country Report

          Flows in Switzerland

          Sep 2016

          Switzerland is well-known throughout the world as an exclusive destination for skiing and Alpine sports. However, the rising value of the Swiss franc against the euro has led to a decline in the number of inbound trips from other European countries. ...

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          Country Report

          Intermediaries in Switzerland

          Sep 2016

          The number of intermediaries outlets continued to decline in 2015, falling by 1% to 2,067. These outlets are facing higher operating costs and increasing competition from pure online players and are also losing less loyal consumers. As a result, ...

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          Country Report

          Lodging in Switzerland

          Sep 2016

          Switzerland’s traditionally dynamic hotel industry has been under pressure recently due to new lodging solutions, the strong Swiss franc and changing tourist preferences. 2015 proved to be another challenging year for the industry as the strong Swiss...

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          Country Report

          Travel in Switzerland

          Sep 2016

          The Swiss travel industry posted growth in 2015 amidst numerous domestic and international economic challenges. However, the high valuation of the Swiss franc, the image of Switzerland as a “high-price island” and an unfavourable economic climate in ...

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          Country Report

          Car Rental in Switzerland

          Sep 2016

          Car rental faced two major constraints in 2015. On the one hand, the area faced strong competition from the well-developed railway network in Switzerland, which enables people to travel around the country quickly and efficiently. On the other hand, ...

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          Country Report

          Airlines in Switzerland

          Sep 2016

          Airlines recorded healthy current value growth in 2015, with one of the main drivers of this good performance being the impressive growth of low cost carriers. This area has become extremely popular since the establishment of easyJet in Switzerland ...

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          Country Report

          Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland

          Sep 2016

          The flu season in 2015/2016 lasted longer than in previous years, according to the Swiss Ministry of Health, and reached epidemic proportions, with a large number of people suffering from a chronic cough and/or severe cold. According to the Ministry,...

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          Country Report

          Dermatologicals in Switzerland

          Sep 2016

          A large number of Swiss consumers lead very busy lifestyles, and do not have the time to visit a doctor due to their busy schedules. They are generally willing to self-medicate when it comes to minor skin problems. When buying OTC medication for skin...

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          Country Report

          Digestive Remedies in Switzerland

          Sep 2016

          The combination of busy lives, high stress levels and having very little time to eat proper meals has a negative impact on the digestive system of a large percentage of the Swiss population. Many do not have time to cook at home, and consume large ...

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          Country Report

          Eye Care in Switzerland

          Sep 2016

          The lifestyles of modern Swiss consumers involve spending long hours in front of display screens. They live and work in enclosed spaces with dry air caused by air conditioning and heating. A combination of these factors causes eye conditions which ...

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          Country Report

          Herbal/Traditional Products in Switzerland

          Sep 2016

          In April 2016 the Swiss authorities granted herbal medicine the same status as conventional medicine on a probationary arrangement. This also includes homeopathy, acupuncture and traditional Chinese medicine. Alternative therapies will be equal to ...

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          Country Report

          NRT Smoking Cessation Aids in Switzerland

          Sep 2016

          NRT smoking cessation aids appears to have reached maturity as a result of saturation and low consumer demand. The majority of the smokers who were willing to quit smoking did so after the smoking ban was enforced in most public places, restaurants ...

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          Country Report

          Consumer Health in Switzerland

          Sep 2016

          Consumer health in Switzerland was affected by low consumer demand due to maturity and saturation, resulting in low current value growth in 2016; similar to the CAGR seen during the review period. OTC performed relatively well, with analgesics, sleep...

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          Country Report

          Analgesics in Switzerland

          Sep 2016

          Although the Swiss population continued to use analgesics to treat minor ailments resulting from stressful and busy lifestyles, their usage dropped slightly in 2016. The medical establishment, as well as the media, widely publicised that the high ...

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          Country Report

          Sleep Aids in Switzerland

          Sep 2016

          The stressful, busy lifestyles of consumers create demand for sleep aids in Switzerland. The increase in the older population, which tends to suffer from sleep disorders, further increased demand in 2016. However, the medical establishment warned ...

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          Country Report

          Sports Nutrition in Switzerland

          Sep 2016

          Sports nutrition, which appealed mainly to regular gym-goers and athletes in the past, became mainstream, thereby tapping into the significant opportunities offered by the mass-market. The main reason was new innovative products, which are convenient...

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          Country Report

          Adult Mouth Care in Switzerland

          Sep 2016

          The Swiss population pays great attention to daily mouth hygiene, which has made mouth care lucrative and therefore attractive to companies outside of the pharmaceutical industry. Mass-market products which are based on research, and value-added and ...

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