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Thailand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand.

Thailand StatisticsConsumer Lifestyles in Thailand

Thailand Country BriefingsFuture Demographics: Thailand in 2030

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    Country Briefing

    Economy, Finance and Trade: Thailand

    May 2017

    Political instability adversely impacted the Thai economy during the 2011-2016 period. However, there are signs of recovery, driven by higher tourism receipts and stronger exports. Thailand’s currency has depreciated only slightly, against the ...

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    Country Report

    Cat Food in Thailand

    May 2017

    The fast rising pet cat population in Thailand is the big story of 2017 as cats become increasingly preferred among pet owners. The rising popularity of cats offers innovation opportunities for manufacturers and optimistic potential for pet care, ...

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    Country Report

    Dog Food in Thailand

    May 2017

    Pet shops and superstores prominently featured premium dog food marketed as natural, grain-free, holistic, organic, raw, etc. in 2016 which was deemed to be super premium. Most of these products are imported from the US, such as Chicken Soup for the ...

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    Country Report

    Other Pet Food in Thailand

    May 2017

    The growing popularity of small mammals due to urbanisation is expected to continue in 2017. Moreover, fish food is expected to grow in current value terms in 2017 as the fish population continues to rise. Fish are popular among Thai Chinese ...

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    Country Report

    Pet Care in Thailand

    May 2017

    Pet ownership continues to rise in Thailand, with the ownership of cats showing the strongest growth, followed by small dogs. Urbanisation is one of the major driving forces, as the migration from rural to urban areas is resulting in more people ...

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    Country Report

    Pet Products in Thailand

    May 2017

    Pet products is largely depending on the lifestyles of pet owners. The pet humanisation trend directed pet products in 2016 and it is expected to continue influencing the category’s direction in 2017. Moreover, the willingness of pet owners to spend ...

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    Strategy Briefing

    Shifting Market Frontiers: Identifying Asia Pacific’s Secondary Cities for Retail Investment

    May 2017

    The Asia Pacific region is expected to be at the forefront of global economic growth in the 21th century. Its major cities have historically been the principle drivers and locations for retail investment, however across certain countries, most ...

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    Country Report

    Baby and Child-Specific Products in Thailand

    May 2017

    The consumption of baby and child-specific products increased in 2016, registering a healthy current value growth rate of 10%. Thai parents continued to seek specialised products for their babies and children. They looked for products suitable for ...

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    Country Report

    Bath and Shower in Thailand

    May 2017

    Bath and shower is a significant category within beauty and personal care, with huge sales of THB19.6 billion. Growing health-consciousness and awareness of hygiene amongst consumers helped to trigger healthy demand for bath and shower products in ...

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    Country Report

    Colour Cosmetics in Thailand

    May 2017

    In 2016 tough competition was witnessed in colour cosmetics in Thailand. International beauty trends, especially from Japan and Korea, affected make-up trends in Thailand. Increasing exposure via the media, coupled with rising image-consciousness, ...

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    Country Report

    Deodorants in Thailand

    May 2017

    Demand for deodorants in 2016 was supported by a significant increase in hygiene-consciousness and appearance amongst Thai consumers. A wide variety of deodorants was formulated with multiple benefits, including strong protection, efficacy and ...

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    Country Report

    Depilatories in Thailand

    May 2017

    Depilatories remained less active compared with other beauty and personal care categories in Thailand in 2016. It saw limited supply in terms of brands and new product offerings. Nonetheless, Thai consumers’ growing awareness of personal grooming, ...

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    Country Report

    Fragrances in Thailand

    May 2017

    With rising image-consciousness, a healthy performance was witnessed for fragrances in 2016. Fragrances are considered to be popular items as gifts for different special occasions to oneself and loved ones, such as for an anniversary, Valentine’s ...

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    Country Report

    Hair Care in Thailand

    May 2017

    In 2016 hair care registered a positive performance, with 7% current value growth to reach THB28.9 billion. This reflected the tough competition due to uncertain consumer confidence and purchasing power. Key players attempted to maintain their ...

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    Country Report

    Men's Grooming in Thailand

    May 2017

    As rising image-consciousness was witnessed amongst men, men’s grooming saw a good performance in 2016. The younger generation, who were the major consumer base, became more familiar with gender-specific products. They were pampered with a wide ...

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    Country Report

    Oral Care in Thailand

    May 2017

    Oral care enjoyed a healthy performance in 2016. Whilst consumption increased in volume terms due to an increasing number of consumers using such products, new product developments and innovation helped to support a bright performance in terms of ...

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    Country Report

    Beauty and Personal Care in Thailand

    May 2017

    Beauty and personal care in Thailand recorded a positive current value performance in 2016; driven by an overwhelming number of products on the supply side, ongoing economic improvement in terms of GDP, as well as a willingness amongst consumers to ...

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    Country Report

    Skin Care in Thailand

    May 2017

    In 2016 skin care in Thailand recorded a healthy performance, with 9% current value growth, to reach sales of THB71.7 billion. This was thanks to the ongoing trend amongst Thai consumers to pursue healthy skin and remain youthful. Skin care is a big ...

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    Country Report

    Sun Care in Thailand

    May 2017

    Due to the hot climate in Thailand, in addition to rising pollution in the cities, sun care generated double-digit current value growth of 11% in 2016, to reach THB2.9 billion. Thanks to digitalisation, consumers are consuming more information and ...

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    Country Report

    Adult Incontinence in Thailand

    May 2017

    Adult incontinence clocked a sharp acceleration in current value growth during 2016. The ageing population of Thailand remains a serious social issue facing the country, with the country’s fertility rate falling to just 1.5 births per woman in 2015. ...

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