Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Country Briefing

    Business Dynamics: Thailand

    May 2018

    Although Thailand has implemented various reforms improving its business environment, the country faces a number of challenges. These include an ageing population that is likely to impact competitiveness and exacerbate skills shortages. Having said ...

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    Country Report

    Country Report

    Eggs in Thailand

    May 2018

    Sales of eggs are consistent through the years, being part of consumers’ daily diets, and used in many aspects of cooking, and vital raw ingredients for baking. Nevertheless, economic instability resulted in a second year of slowdown in 2017 for ...

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    Country Report

    Country Report

    Fish and Seafood in Thailand

    May 2018

    Thai fishermen are facing declining supplies of fish and seafood in local Thai waters due to overfishing. They are now venturing further abroad to find new fishing zones after several neighbouring countries declared exclusive economic zones around ...

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    Country Report

    Country Report

    Fruits in Thailand

    May 2018

    Thailand is a tropical country and is popular for bananas, oranges, and pineapples. Thai consumers are also interested in imported standard and premium fruits where they cannot be found or grown effectively within the region such as strawberries, ...

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    Country Report

    Country Report

    Meat in Thailand

    May 2018

    Poultry leads meat with the highest share of total volume sales, followed by pork, then beef and veal. Lamb, mutton and goat is the least popular in Thailand. All beef, veal, lamb, mutton and goat meat is imported. Poultry has the highest consumption...

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    Country Report

    Country Report

    Nuts in Thailand

    May 2018

    Coconuts are considered to be a superfood and well-regarded as a signature agricultural product of Thailand. They have been present in Thailand for over a century and have many uses in cooking and religious rituals. Curries and desserts rely on ...

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    Country Report

    Country Report

    Fresh Food in Thailand

    May 2018

    Fruits registered the highest volume sales in fresh food in 2017. In terms of volume sales, fruits have been a major part of fresh food since 2015 and this is expected to continue over the forecast period. Local fruits are plentiful in Thailand and ...

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    Country Report

    Country Report

    Pulses in Thailand

    May 2018

    Most pulses are imported into Thailand. They are not part of the daily diets of most Thais, as they are commonly used for toppings for salads, smoothies, desserts, and specialised main dishes from other cuisines. Popular pulses in Thailand include ...

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    Country Report

    Country Report

    Starchy Roots in Thailand

    May 2018

    Only 1% of cassava grown in Thailand is available for locals to consume as food across both retail and foodservice channels. The bulk of it goes towards the production of native starch, modified starch, monosodium glutamate, sorbitol and sago. Demand...

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    Country Report

    Country Report

    Sugar and Sweeteners in Thailand

    May 2018

    In Thailand, there used to be heavy handed government intervention in local sugar that made sugar manufacturers uncompetitive; manufacturers had to reserve a specific amount of sugar for domestic sales to ensure that local consumption needs were ...

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    Country Report

    Country Report

    Vegetables in Thailand

    May 2018

    Local vegetables such as bok choy, beansprouts, limes, lemongrass, scallions and ginger are staples in Thai cooking and dominate the category’s sales. The second volume driver comes from onions. Commonly used to impart base flavours to a plethora of ...

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    Strategy Briefing

    Strategy Briefing

    Recreation, Entertainment and Arts in Asia Pacific

    May 2018

    With revenue of USD293 billion in 2017, Asia Pacific is the world’s third largest region for recreation, entertainment and arts production. However, Asia Pacific is rapidly catching up with other regions, and it is forecast that over the period ...

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    Country Report

    Country Report

    Gardening in Thailand

    May 2018

    Horticulture remains key to the growth of gardening in Thailand. Growing numbers of urban consumers are looking to produce organic homegrown food, which was behind the double-digit current value growth seen in seeds in 2017. With a rising interest in...

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    Country Report

    Country Report

    Home Furnishings in Thailand

    May 2018

    The number of households in Thailand grew by a further 2% in 2017, which helped drive growth in home furnishings, with consumers and landlords having to furnish these new properties. In 2017 the Thai government announced its approval for the ...

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    Country Report

    Country Report

    Home Improvement in Thailand

    May 2018

    DIY is becoming increasingly popular in Thailand, especially when it comes to tasks such as painting walls, hanging wallpaper and small repairs. However, for bigger renovation projects, Thai householders still prefer to hire local contractors, ...

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    Country Report

    Country Report

    Homewares in Thailand

    May 2018

    As consumers become increasingly health-conscious, they are choosing to cook at home using healthier ingredients. Modern urban households with limited space are thus seeking homewares which are multi-functional, compact, stackable and easy to clean ...

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    Country Report

    Country Report

    Home and Garden in Thailand

    May 2018

    Home and garden continued to record steady growth in current value terms in 2017, backed by a growing economy, low unemployment and rising urbanisation. Home furnishings remains by far the largest category and it continued to drive growth, with ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Thailand

    May 2018

    Thai parents are becoming increasingly sophisticated in selecting products for their babies. They are showing high interest in mild and natural formulas with the perception that these are gentler on children’s skin. Brands respond to the trend by ...

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    Country Report

    Country Report

    Bath and Shower in Thailand

    May 2018

    In bath and shower, local consumers are becoming increasingly interested in natural-related, traditional herbal formulations. They tend to perceive that natural and herbal ingredients do not contain synthetic chemicals. There is an expanding variety ...

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    Country Report

    Country Report

    Colour Cosmetics in Thailand

    May 2018

    There is a growing focus on a more natural beauty trend among Thai consumers. Although the no make-up look is not a new trend, it is predicted to last in Thailand in the long term. Consumers’ desire for a natural and healthy appearance with dewy ...

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