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Thailand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand.

Thailand StatisticsConsumer Lifestyles in Thailand

Thailand Country BriefingsFuture Demographics: Thailand in 2030

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    Digital Consumer in Thailand

    Feb 2017

    Improvement of internet infrastructure and more affordable pricing of digital devices such as smartphones, tablets and PCs have stimulated demand for online purchases in Thailand. Transportation and retail are among the key drivers of online value ...

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    Country Report

    Childrenswear in Thailand

    Feb 2017

    Childrenswear experienced a positive performance in 2016, registering current value growth of 4%, to reach THB23.4 billion. Whilst school clothing made a significant contribution to the overall performance of the category, as parents needed to ...

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    Country Report

    Footwear in Thailand

    Feb 2017

    The athleisure trend was witnessed over the review period, and this trend was still strong during 2016. Some people tend to wear sneakers to work, as many offices allow a relaxed dress code on some days. Given that consumers are also participating in...

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    Country Report

    Hosiery in Thailand

    Feb 2017

    Thanks to the continued trend towards sportswear and athleisure amongst Thai consumers, they tend to wear sneakers not only during sports activities, but also on a daily basis. More people wearing sneakers and sports shoes consequently contributed to...

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    Country Report

    Jeans in Thailand

    Feb 2017

    Jeans posted healthier growth compared with other apparel categories in Thailand in 2016. Whilst jeans remain a classic choice for both men and women, the demand for jeans was also supported by purchases by inbound tourists, especially Chinese ...

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    Country Report

    Menswear in Thailand

    Feb 2017

    Whilst menswear has a smaller base than womenswear, value growth in menswear was also slower than in womenswear in 2016. Thai men tend to buy apparel less frequently and be less fashion-conscious compared with Thai women. Nonetheless, demand for ...

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    Country Report

    Apparel and Footwear in Thailand

    Feb 2017

    Apparel and footwear remained a fragmented market with strong competition amongst the leading brands in 2016. It witnessed a positive performance thanks to attempts by companies to drive demand in different categories. On the supply side, brands were...

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    Country Report

    Sportswear in Thailand

    Feb 2017

    Over the review period there was already growing interest in sportswear amongst Thai consumers. Whilst men were the core consumers of sportswear, a greater number of women were purchasing more and more pieces of sportswear, since they were leading ...

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    Country Report

    Womenswear in Thailand

    Feb 2017

    Shopping for apparel remains one of the favourite leisure activities of Thai consumers, from teenagers to adults. Compared with menswear, womenswear contributed a higher share to overall sales of apparel in Thailand in 2016. A 56% share of sales of ...

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    Country Report

    Apparel Accessories in Thailand

    Feb 2017

    Apparel accessories are used to reflect personal fashion style rather than for their functional benefit. In 2016, apparel accessories posted respectable current value growth of 3%, driving sales up to THB11.2 billion. The sports trend and activewear ...

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    Country Report

    Coffee in Thailand

    Feb 2017

    Coffee registered slightly slower current value and retail volume growth rates in 2016, relative to 2015. The coffee culture continued to develop in Thailand during 2016, owing to the expansion of coffee specialist chains across the country. This ...

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    Country Report

    Other Hot Drinks in Thailand

    Feb 2017

    Other hot drinks registered slightly slower retail value and volume growth rates in 2016, relative to 2015. A rise in coffee consumption coupled with the strong tea-drinking culture in Thailand continued to overshadow the performance of hot drinks in...

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    Country Report

    Hot Drinks in Thailand

    Feb 2017

    Hot drinks recorded slower retail value and volume growth in 2016 as compared with the rates in 2015, with hot drinks being an integral part of many consumers’ day. Consumers were shifting between categories in coffee and tea because of changes in ...

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    Country Report

    Tea in Thailand

    Feb 2017

    Tea recorded a slightly slower current value growth rate in 2016, relative to 2015, though the retail volume growth rate stayed the same. More consumers were trading up to premium tea at the end of the review period, owing to their improved ...

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    Country Report

    Direct Selling in Thailand

    Jan 2017

    In 2016 direct selling saw slow growth due to the slowdown in the economy. Most direct selling customers are low- and middle-income consumers who were affected by the slow economic growth and impacted by the decline in agricultural prices. On the ...

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    Country Report

    Homeshopping in Thailand

    Jan 2017

    Digital TV creates a huge opportunity for homeshopping to expand more strongly. The previous Thai TV broadcast consisted of six free TV channels, compared with digital TV of over 40 channels in 2016. This brings great prospects for both local and ...

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    Country Report

    Internet Retailing in Thailand

    Jan 2017

    Internet retailing continued to see strong growth in 2016. New players emerged, whilst the existing online players promoted aggressively. Online retailers sought to partner with credit card issuers and offer extra discount on top of the normal online...

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    Country Report

    Vending in Thailand

    Jan 2017

    Vending in Thailand remains fragmented, with many small players. Vending machines in public and semi-captive environments in Thailand are less popular compared with vending machines located within captive environments such as factories and office ...

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    Country Report

    Health and Beauty Specialist Retailers in Thailand

    Jan 2017

    Even though the economy continued to slow down, health and beauty specialist retailers showed moderate current value growth in 2016. Customers focused more on their personality, inspired by the urbanisation of society and social media trends. New ...

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    Country Report

    Home and Garden Specialist Retailers in Thailand

    Jan 2017

    In the last quarter of 2015, the government stimulated the property market by reducing house transfer and mortgage fees. Moreover, in 2016 the government continued to stimulate the property market by reducing personal tax income for people who bought...

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