Thailand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Thailand StatisticsConsumer Lifestyles in ThailandThailand Country BriefingsFuture Demographics: Thailand in 2030

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    Better For You Beverages in Thailand

    Jun 2018

    Thailand’s high obesity and diabetic rate has led to more healthy living campaigns by the government, including the September 2017 implementation of the sugar tax. The sugar tax consists of an ad valorem tax and a tariff on soft drinks with a sugar ...

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    Country Report

    Country Report

    Better For You Packaged Food in Thailand

    Jun 2018

    Reduced fat dairy was the main contributor to better for you packaged food, although 2017 witnessed a higher incidence of smart snacking, which drove growth. Reduced fat savoury snacks excluding nuts, seeds and trail mixes, and sugar-free mints were ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Thailand

    Jun 2018

    With increasingly hectic lifestyles, consumers were looking for convenient ways to meet their nutritional needs or health goals, such as with FF beverages. Manufacturers were emphasising key positionings through packaging design and promotional ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Thailand

    Jun 2018

    Typically popular among gym-goers and weight watchers, protein-added dairy products expanded into the mass market from 2016. Triggered by the launch of Greek yoghurt in 2015, which is known to have higher quantities of protein, manufacturers have ...

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    Country Report

    Country Report

    Free From in Thailand

    Jun 2018

    Consumers are increasingly favouring products customised to their specific health needs. Lactose intolerant consumers were the main driver of growth in free from dairy products in 2017, with demand attracting new entrants over the review period. ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Thailand

    Jun 2018

    NH beverages witnessed a decline in retail value in 2017, with NH RTD tea seeing the greatest decline. Besides already being a mature category in Thailand, NH RTD has been criticised for its high sugar content, which led to health-conscious consumers...

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    Country Report

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    Naturally Healthy Packaged Food in Thailand

    Jun 2018

    Increased accessibility for consumers to packaged food has instilled a snacking habit among Thais which benefits many snacking categories. However, sophisticated health and wellness trends, such as mindful, clean eating and perceiving all-natural ...

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    Country Report

    Country Report

    Organic Beverages in Thailand

    Jun 2018

    Organic beverages witnessed the fastest retail value and volume growth among health and wellness beverages in 2017, albeit from a small base. With increased spending power and rising health consciousness, more consumers are opting for organic ...

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    Country Report

    Organic Packaged Food in Thailand

    Jun 2018

    Organic packaged food has been a trend for many years among a small group of consumers, and adoption of an organic lifestyle can be attributed to consumers’ increased attention to nutritional content as they seek clean and minimally processed food. ...

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    Country Report

    Country Report

    Health and Wellness in Thailand

    Jun 2018

    Health and wellness recorded similar growth in 2017 to 2016. With increasingly hectic lifestyles, consumers are seeking convenient ways to maintain their health, boost their wellbeing and/or manage their weight. Rising spending power also sees more ...

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    Country Report

    Country Report

    Toys and Games in Thailand

    Jun 2018

    Retail value sales of toys and games recorded robust growth in 2017. Value sales of video games were higher than those of traditional toys and games for the fourth consecutive year, due to the ongoing proliferation of online and mobile games in ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Jun 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Thailand

    May 2018

    Flexible aluminium/plastic is seeing growing demand, driven by mid-priced and premium cat and dog food. Owners are demanding higher-end food as they increasingly humanise and treat their pets as family members. Flexible aluminium/plastic is perceived...

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    Cat Food in Thailand

    May 2018

    Cats are one of the most suitable choices for people who live in urban areas, where dwellings get smaller and more expensive as cities develop. Compared to dogs, cats tend to be quieter and do not require as much human interaction and attention, also...

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    Country Report

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    Dog Food in Thailand

    May 2018

    Small dogs were more popular among pet lovers in Thailand at the end of the review period as the need for companionship outweighed that of protection from larger dogs. Rising urbanisation also reduced the size of living space, making smaller dog ...

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    Country Report

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    Other Pet Food in Thailand

    May 2018

    Urbanisation in Thailand reduced the size of living space. As small mammals like guinea pigs, rabbits and sugar gliders do not need much attention and tend to be quiet, they are suitable companions for increasingly busy Thais who want to preserve the...

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    Country Report

    Country Report

    Pet Care in Thailand

    May 2018

    Pets at the end of the review period were increasingly treated like human family members. This was driven by urbanisation and an ageing population. As young adults tend to marry later and choose to have fewer children, pets are seen as providing a ...

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    Country Report

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    Pet Products in Thailand

    May 2018

    With the rise of freely available information via online channels and increasing internet penetration in Thailand, consumers are able to access self-help articles on pet healthcare on their smartphones or tablets. They are more knowledgeable about ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    May 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Thailand

    May 2018

    Although Thailand has implemented various reforms improving its business environment, the country faces a number of challenges. These include an ageing population that is likely to impact competitiveness and exacerbate skills shortages. Having said ...

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