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Thailand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand.

Thailand StatisticsConsumer Lifestyles in Thailand

Thailand Country BriefingsFuture Demographics: Thailand in 2030

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    Thailand: Country Profile

    Mar 2017

    Thailand’s economy will perform moderately in 2017. An expanded fiscal stimulus is a major driver. A modest rebound in exports along with steady growth of private consumption provides additional support. Weaknesses in fixed investment are a drag. ...

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    Country Report

    Asian Speciality Drinks in Thailand

    Feb 2017

    Limited product innovation and marketing activities were observed in 2016. Given that the category offers limited growth and premiumisation potential, existing Asian speciality drinks players chose to focus on maintaining low production costs to keep...

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    Country Report

    Bottled Water in Thailand

    Feb 2017

    Bottled water is a very competitive category with little room for differentiation. In order to obtain a larger market share, bottled water brands have to be well distributed and well recognised. As a result, in 2016, leading players continued to ...

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    Country Report

    Carbonates in Thailand

    Feb 2017

    In 2016, leading players within carbonates stepped up their marketing efforts to boost volume sales. In addition to aggressive advertising on TV and social media, players within carbonates carried out below-the-line marketing activities in retail ...

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    Country Report

    Concentrates in Thailand

    Feb 2017

    Growing health consciousness among Thai consumers continued to limit growth of concentrates in 2016. Many consumers are aware that concentrates have high sugar content but lack nutritional value. As a result, consumers have become more reluctant to ...

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    Country Report

    Energy Drinks in Thailand

    Feb 2017

    Energy drinks recorded only slow growth in 2016, as the economic slowdown hurt the purchasing powers of blue-collar workers and low-income consumers, the main purchasers of energy drinks. Drought and illegal fishing also put additional pressure on ...

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    Country Report

    Juice in Thailand

    Feb 2017

    Juice continued to benefit from rising health awareness among Thai consumers. Consumers were observed to pay more attention to the nutritional content of packaged juice in an attempt to achieve a more-balanced diet. At the same time, manufacturers ...

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    Country Report

    Soft Drinks in Thailand

    Feb 2017

    The Thai government continued to promote initiatives to encourage healthier eating and drinking habits. For example, the government is planning to impose excise tax on drinks with high sugar content. The government also launched the Healthier Choice ...

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    Country Report

    RTD Coffee in Thailand

    Feb 2017

    In 2016, leading RTD coffee players focused their efforts on expanding their consumer bases. In Thailand, the majority of RTD coffee consumers were still made up of blue-collar workers, such as foreign construction workers, as well as taxi, bus and ...

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    Country Report

    RTD Tea in Thailand

    Feb 2017

    Off-trade sales of RTD tea declined in both volume and current value terms in 2016. Many players attributed the poor performance of RTD tea to the economic slowdown in the country, and sought to win consumers back through constant price promotions ...

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    Country Report

    Sports Drinks in Thailand

    Feb 2017

    More sports drinks companies shifted the positioning of their brands from post-workout beverages to enhanced hydration drinks that can be consumed at anytime. For example, in September 2016, Thai Beverage launched a new campaign, “Drink a 100 Plus ...

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    Country Briefing

    Digital Consumer in Thailand

    Feb 2017

    Improvement of internet infrastructure and more affordable pricing of digital devices such as smartphones, tablets and PCs have stimulated demand for online purchases in Thailand. Transportation and retail are among the key drivers of online value ...

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    Country Report

    Childrenswear in Thailand

    Feb 2017

    Childrenswear experienced a positive performance in 2016, registering current value growth of 4%, to reach THB23.4 billion. Whilst school clothing made a significant contribution to the overall performance of the category, as parents needed to ...

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    Country Report

    Footwear in Thailand

    Feb 2017

    The athleisure trend was witnessed over the review period, and this trend was still strong during 2016. Some people tend to wear sneakers to work, as many offices allow a relaxed dress code on some days. Given that consumers are also participating in...

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    Country Report

    Hosiery in Thailand

    Feb 2017

    Thanks to the continued trend towards sportswear and athleisure amongst Thai consumers, they tend to wear sneakers not only during sports activities, but also on a daily basis. More people wearing sneakers and sports shoes consequently contributed to...

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    Country Report

    Jeans in Thailand

    Feb 2017

    Jeans posted healthier growth compared with other apparel categories in Thailand in 2016. Whilst jeans remain a classic choice for both men and women, the demand for jeans was also supported by purchases by inbound tourists, especially Chinese ...

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    Country Report

    Menswear in Thailand

    Feb 2017

    Whilst menswear has a smaller base than womenswear, value growth in menswear was also slower than in womenswear in 2016. Thai men tend to buy apparel less frequently and be less fashion-conscious compared with Thai women. Nonetheless, demand for ...

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    Country Report

    Apparel and Footwear in Thailand

    Feb 2017

    Apparel and footwear remained a fragmented market with strong competition amongst the leading brands in 2016. It witnessed a positive performance thanks to attempts by companies to drive demand in different categories. On the supply side, brands were...

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    Country Report

    Sportswear in Thailand

    Feb 2017

    Over the review period there was already growing interest in sportswear amongst Thai consumers. Whilst men were the core consumers of sportswear, a greater number of women were purchasing more and more pieces of sportswear, since they were leading ...

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    Country Report

    Womenswear in Thailand

    Feb 2017

    Shopping for apparel remains one of the favourite leisure activities of Thai consumers, from teenagers to adults. Compared with menswear, womenswear contributed a higher share to overall sales of apparel in Thailand in 2016. A 56% share of sales of ...

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