While the level of fashion and brand consciousness among Thai consumers has driven demand for bags and luggage, consumers tend also to look for value and product design. Due to urbanisation and an athletic trend found nationwide, their lifestyle has ...

Jewellery is among important industries driving the economy in Thailand. Thailand has abundant kinds of minerals and gemstones. With the variety of natural resources, Thailand can produce many kinds of jewellery. There are many local and ...

The Thai economy is undergoing a recovery process and it is seeing gradual improvement, with positive growth. Demand for personal accessories is supported by soaring tourist consumption as Thailand is among the favourite destinations for tourists ...

Watches continued to record a positive performance showing current value sales growth of 5% reaching THB15.0 billion in 2017. Even though consumption among Thai consumers and their mood for shopping can be impacted by a soft economic situation as ...

Writing instruments registered current retail value growth of 5% to reach sales worth THB14.6 billion in 2017. Schools, universities and offices are major sources of usage of writing instruments. The support by the higher education industry ...

The passing of King Bhumibol Adulyadej on 17 October 2016 saw several restrictions being imposed during the mourning period, such as a toning-down of nightlife, parties and concerts. Some bars and nightclubs also chose to shorten their operating ...

Toys and games recorded a positive performance with double-digit value growth in 2016. Actual value sales of video games outweighed those of traditional toys and games for the third consecutive year thanks to online games and mobile games. ...

Despite the intensive development of online and video games, traditional toys and games continued to post strong value growth in 2016. To a large extent, traditional toys and games products are targeted at children under six years old. It is ...

Value sales of video games outweighed those of traditional toys and games since 2014 and maintained double-digit growth in 2016. Video games software dominated value sales thanks to the popularity of smartphones and tablets as well as affordable ...

Thailand’s household market represents good growth potential, as urbanisation will boost household access to goods and services and, thus, demand for household durables and digital goods. Single-person homes have overtaken couples with children to ...

Eyewear in Thailand saw slightly slower current value growth in 2017 than in 2016. However, although the economy is now recovering, consumer and purchasing confidence remain hindered, while rising consumer sophistication is creating more aggressive ...

While the economic situation continues to limit spectacles sales in Thailand, the area still posted good current value growth of 5% in 2017, with sales reaching THB10.2 billion, with consumers adopting spectacles not only for eye vision correction, ...

The real growth rate of Thailand’s per capita gross income and spending levels trailed regional averages over the period 2010-2015, reflecting the impact of political instability and natural disasters in the performance of the Thai economy over this ...

Thailand provides a relatively favourable business environment, thanks to an improving regulatory system, relatively low tax rates and open policies towards foreign investment. However, heightened political uncertainty has taken a toll on business ...

Hot drinks packaging total volume growth slowed slightly during 2016. However, demand for hot drinks remains high given the strong coffee culture in Thailand. In addition, consumers’ increasing preference for tea, particularly green and fruit/herbal ...

Soft drinks packaging recorded slower volume growth in 2016 than in 2015 as soft drinks in Thailand is approaching maturity, with the majority of consumers merely shifting between different categories. Rising consumer health consciousness either ...

Thailand’s economy will perform moderately in 2017. Public investment is a major driver. Exports will increase modestly, reflecting a gradual acceleration of trade flows in the region. Moderate gains in private consumption provide additional support....

Beer rebounded to post total volume growth in 2016. Following the rebranding of Chang beer in 2015, Thai Beverage continued to invest heavily in marketing activities, in particular to create awareness among consumers about the rebranding. Coupled ...

Cider/perry registered stronger volume growth in 2016 than in 2015. Cider/perry is an emerging category in Thailand, with many consumers only starting to become exposed to these products towards the end of the review period. The growing number of ...

Alcoholic drinks recorded positive growth in total volume terms in 2016, with a slightly stronger increase being recorded in current value terms. Consumers’ increased disposable incomes and higher education drove their demand for premium alcoholic ...