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Thailand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand.

Thailand StatisticsConsumer Lifestyles in Thailand

Thailand Country BriefingsFuture Demographics: Thailand in 2030

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    Thailand: Country Profile

    Oct 2017

    Thailand’s economy will strengthen in 2017. Steady gains in private consumption along with buoyant tourist receipts will be the main drivers. An increase in public spending – mainly aimed at improvements in infrastructure – will also boost ...

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    Country Report

    Travel in Thailand

    Sep 2017

    In 2017, the Tourism Authority of Thailand aimed to increase spending by international visitors and encourage domestic tourism in Thailand. The Tourism Authority of Thailand plans to increase the number of quality tourists by discouraging zero-dollar...

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    Country Report

    Car Rental in Thailand

    Sep 2017

    Car rental continued to develop with 12% retail value growth in 2017, while fleet size witnessed lower growth of 6%. The growing trend of low cost carriers and the number of tourists in Thailand both benefited car rental. Moreover, the younger ...

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    Country Report

    Intermediaries in Thailand

    Sep 2017

    Intermediaries recorded 6% retail value growth to reach THB116.0 billion in 2017. This was mainly driven by online sales, which witnessed strong double-digit growth, as opposed to offline sales, which continued to decline. The higher internet ...

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    Country Report

    Lodging in Thailand

    Sep 2017

    Lodging registered 10% retail value growth to reach THB372.0 billion in 2017. This was driven by the growth of international and domestic tourists. However, occupancy rates remained stable due to the growth of new outlets corresponding with the ...

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    Country Report

    Online Travel Sales To Residents in Thailand

    Sep 2017

    Online travel sales to residents recorded double-digit value growth in 2017, due to the growth in tourism, which led to higher demand for airlines direct online sales and online travel agencies sales to residents. Apart from the increase in inbound ...

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    Country Report

    Airlines in Thailand

    Sep 2017

    The number of airline passengers continued to grow, at a rate of 10% in 2017, driven by low cost carriers. Retail value sales grew by only 4% during the year, even though retail value sales of low cost carriers witnessed double-digit growth. Slower ...

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    Country Report

    Flows in Thailand

    Sep 2017

    The number of inbound arrivals continued to grow in 2017, with the development of low cost carriers one of the main reasons for the increase in the number of tourists visiting Thailand. However, in the fourth quarter of 2016, the Tourism and Sports ...

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    Country Briefing

    Natural Resources: Thailand

    Sep 2017

    Thailand continues to have a strong agricultural sector, as reflected by the country’s position as a net food exporter and a major producer of various crops globally. Nevertheless, farming production is vulnerable to climate change impacts, while its...

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    Country Report

    In-Car Entertainment in Thailand

    Aug 2017

    In-car entertainment posted a decline in sales in 2017 due to the increasing quality of OEM in-car entertainment in new cars, with such systems coming with better quality and additional features which are able to connect smartphones for navigation ...

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    Country Report

    Computers and Peripherals in Thailand

    Aug 2017

    In 2017, computers and peripherals sales continued to decline in both volume and value terms, with sales of computers increasingly being for replacement purposes, rather than new items. Portable computers accounted for 65% of volume sales within ...

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    Country Report

    Home Audio and Cinema in Thailand

    Aug 2017

    Home audio and cinema faced difficulties in 2017, with consumers failing to respond to the introduction of new innovative products. The trend whereby urban consumers are moving to stay in condominiums with limited living space is not favourable to ...

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    Country Report

    Home Video in Thailand

    Aug 2017

    Home video volume sales fell by 3% in 2017 due to the strong decline in video players and DVD players as a result of growing competition from new technology, digital formats and smart gadgets. On the other hand, television and BD players posted ...

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    Country Report

    Imaging Devices in Thailand

    Aug 2017

    Thai consumers spend a lot of time on social media sites such as Facebook, YouTube and Instagram and like to share things that they experience, such as foods they eat, places they go, activities they do and people they meet, with portable imaging ...

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    Country Report

    Mobile Phones in Thailand

    Aug 2017

    With improved wireless technology and affordable mobile devices and plans, possession of smartphones continues to rise as consumers increasingly look to be connected. Thai consumers are among the heaviest users of smartphone data in the region and ...

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    Country Report

    Consumer Electronics in Thailand

    Aug 2017

    After posting a decline in volume sales in 2016, demand picked up within consumer electronics in 2017. In terms of volume sales, mobile phones and wearable electronics led growth, while portable players and imaging devices were the worst performing ...

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    Country Report

    Portable Players in Thailand

    Aug 2017

    As wireless technology improves and smartphone penetration rises, demand for devices that can be connected to phones and play entertainment apps is growing. Wireless speakers are typically used at home, during commutes in cars, at gatherings with ...

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    Country Report

    Wearable Electronics in Thailand

    Aug 2017

    Thai consumers continue to increasingly focus on their health and fitness as the country’s population ages and healthcare costs rise. With widespread ownership of smartphones, wearable electronics that can track fitness and well-being are growing in ...

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    Country Report

    Cigarettes in Thailand

    Jul 2017

    In the first half of 2016, the government introduced a three percentage point tax rise on cigarettes as part of a national effort to curb smoking and to deter potential new smokers from picking up the habit. As a result of the tax rise, the price of ...

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    Country Report

    Tobacco in Thailand

    Jul 2017

    In 2016, tobacco registered strong growth in retail value sales. Due to a tax rise for cigarettes in the first half of the year, the price of cigarettes rose by an average of 20%. The increase in unit price more than compensated for the negligible ...

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