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Thailand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand.

Thailand StatisticsConsumer Lifestyles in Thailand

Thailand Country BriefingsFuture Demographics: Thailand in 2030

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    Country Briefing

    Income and Expenditure: Thailand

    Jun 2017

    The real growth rate of Thailand’s per capita gross income and spending levels trailed regional averages over the period 2010-2015, reflecting the impact of political instability and natural disasters in the performance of the Thai economy over this ...

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    Country Briefing

    Business Dynamics: Thailand

    Jun 2017

    Thailand provides a relatively favourable business environment, thanks to an improving regulatory system, relatively low tax rates and open policies towards foreign investment. However, heightened political uncertainty has taken a toll on business ...

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    Country Profile

    Thailand: Country Profile

    Jun 2017

    Thailand’s economy will perform moderately in 2017. Public investment is a major driver. Exports will increase modestly, reflecting a gradual acceleration of trade flows in the region. Moderate gains in private consumption provide additional support....

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    Country Report

    Beer in Thailand

    Jun 2017

    Beer rebounded to post total volume growth in 2016. Following the rebranding of Chang beer in 2015, Thai Beverage continued to invest heavily in marketing activities, in particular to create awareness among consumers about the rebranding. Coupled ...

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    Country Report

    Cider/Perry in Thailand

    Jun 2017

    Cider/perry registered stronger volume growth in 2016 than in 2015. Cider/perry is an emerging category in Thailand, with many consumers only starting to become exposed to these products towards the end of the review period. The growing number of ...

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    Country Report

    Alcoholic Drinks in Thailand

    Jun 2017

    Alcoholic drinks recorded positive growth in total volume terms in 2016, with a slightly stronger increase being recorded in current value terms. Consumers’ increased disposable incomes and higher education drove their demand for premium alcoholic ...

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    Country Report

    Rtds/High-Strength Premixes in Thailand

    Jun 2017

    RTDs/high-strength premixes recorded slightly stronger total volume growth in 2016 than in 2015. The affordability and convenience of RTDs/high-strength premixes attracted the interest of young consumers, especially those who had just begun to ...

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    Country Report

    Spirits in Thailand

    Jun 2017

    Spirits performed badly in 2016, which was mainly due to the demise of King Bhumibol Adulyadej. The King passed away on 17 October 2016, with the country entering a 1-year mourning period, and all nightlife such as high-profile parties and concerts ...

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    Country Report

    Wine in Thailand

    Jun 2017

    Wine recorded slower total volume growth in 2016 than in 2015, although growth was still at a strong pace. Wine continued to gain in popularity in Thailand during 2016, given its highly publicised health benefits. Consumers’ rising disposable incomes...

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    Country Report

    Gardening in Thailand

    Jun 2017

    With the rising cost of living, homeowners are increasingly choosing to take care of their gardens themselves. In doing so, they are opting for easy-to-maintain gardens and portable, easy-to-use and energy-saving equipment....

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    Country Report

    Home Furnishings in Thailand

    Jun 2017

    The growth of home furnishings in 2016 was mainly driven by the spending of urban households in Bangkok and other large cities, especially those with mid and upper incomes. Younger and smaller householders like multi-functional as well as high ...

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    Country Report

    Home Improvement in Thailand

    Jun 2017

    DIY is becoming increasingly popular in Thailand, especially when it comes to tasks such as painting walls, hanging wallpaper and small repairs. However, for bigger renovation projects, Thai householders prefer to hire local contractors, despite the ...

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    Country Report

    Homewares in Thailand

    Jun 2017

    As consumers become increasingly health-conscious, they are choosing to cook at home using healthier ingredients. Modern urban householders with limited space are thus seeking homewares which are multi-functional, compact, stackable and easy to clean...

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    Country Report

    Home and Garden in Thailand

    Jun 2017

    Home and garden in Thailand continued to record moderate current value growth in 2016, with home furnishings being the key driver of sales. Urban consumers are the key target audience for new designs and functional products. Smaller households and ...

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    Country Briefing

    Economy, Finance and Trade: Thailand

    May 2017

    Political instability adversely impacted the Thai economy during the 2011-2016 period. However, there are signs of recovery, driven by higher tourism receipts and stronger exports. Thailand’s currency has depreciated only slightly, against the ...

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    Country Report

    Cat Food in Thailand

    May 2017

    The fast rising pet cat population in Thailand is the big story of 2017 as cats become increasingly preferred among pet owners. The rising popularity of cats offers innovation opportunities for manufacturers and optimistic potential for pet care, ...

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    Country Report

    Dog Food in Thailand

    May 2017

    Pet shops and superstores prominently featured premium dog food marketed as natural, grain-free, holistic, organic, raw, etc. in 2016 which was deemed to be super premium. Most of these products are imported from the US, such as Chicken Soup for the ...

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    Country Report

    Other Pet Food in Thailand

    May 2017

    The growing popularity of small mammals due to urbanisation is expected to continue in 2017. Moreover, fish food is expected to grow in current value terms in 2017 as the fish population continues to rise. Fish are popular among Thai Chinese ...

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    Country Report

    Pet Care in Thailand

    May 2017

    Pet ownership continues to rise in Thailand, with the ownership of cats showing the strongest growth, followed by small dogs. Urbanisation is one of the major driving forces, as the migration from rural to urban areas is resulting in more people ...

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    Country Report

    Pet Products in Thailand

    May 2017

    Pet products is largely depending on the lifestyles of pet owners. The pet humanisation trend directed pet products in 2016 and it is expected to continue influencing the category’s direction in 2017. Moreover, the willingness of pet owners to spend ...

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