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Thailand

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Thailand.

Thailand StatisticsConsumer Lifestyles in Thailand

Thailand Country BriefingsFuture Demographics: Thailand in 2030

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    In-Car Entertainment in Thailand

    Aug 2017

    In-car entertainment posted a decline in sales in 2017 due to the increasing quality of OEM in-car entertainment in new cars, with such systems coming with better quality and additional features which are able to connect smartphones for navigation ...

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    Country Report

    Computers and Peripherals in Thailand

    Aug 2017

    In 2017, computers and peripherals sales continued to decline in both volume and value terms, with sales of computers increasingly being for replacement purposes, rather than new items. Portable computers accounted for 65% of volume sales within ...

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    Country Report

    Home Audio and Cinema in Thailand

    Aug 2017

    Home audio and cinema faced difficulties in 2017, with consumers failing to respond to the introduction of new innovative products. The trend whereby urban consumers are moving to stay in condominiums with limited living space is not favourable to ...

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    Country Report

    Home Video in Thailand

    Aug 2017

    Home video volume sales fell by 3% in 2017 due to the strong decline in video players and DVD players as a result of growing competition from new technology, digital formats and smart gadgets. On the other hand, television and BD players posted ...

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    Country Report

    Imaging Devices in Thailand

    Aug 2017

    Thai consumers spend a lot of time on social media sites such as Facebook, YouTube and Instagram and like to share things that they experience, such as foods they eat, places they go, activities they do and people they meet, with portable imaging ...

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    Country Report

    Mobile Phones in Thailand

    Aug 2017

    With improved wireless technology and affordable mobile devices and plans, possession of smartphones continues to rise as consumers increasingly look to be connected. Thai consumers are among the heaviest users of smartphone data in the region and ...

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    Country Report

    Consumer Electronics in Thailand

    Aug 2017

    After posting a decline in volume sales in 2016, demand picked up within consumer electronics in 2017. In terms of volume sales, mobile phones and wearable electronics led growth, while portable players and imaging devices were the worst performing ...

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    Country Report

    Portable Players in Thailand

    Aug 2017

    As wireless technology improves and smartphone penetration rises, demand for devices that can be connected to phones and play entertainment apps is growing. Wireless speakers are typically used at home, during commutes in cars, at gatherings with ...

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    Country Report

    Wearable Electronics in Thailand

    Aug 2017

    Thai consumers continue to increasingly focus on their health and fitness as the country’s population ages and healthcare costs rise. With widespread ownership of smartphones, wearable electronics that can track fitness and well-being are growing in ...

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    Country Report

    Cigarettes in Thailand

    Jul 2017

    In the first half of 2016, the government introduced a three percentage point tax rise on cigarettes as part of a national effort to curb smoking and to deter potential new smokers from picking up the habit. As a result of the tax rise, the price of ...

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    Country Report

    Tobacco in Thailand

    Jul 2017

    In 2016, tobacco registered strong growth in retail value sales. Due to a tax rise for cigarettes in the first half of the year, the price of cigarettes rose by an average of 20%. The increase in unit price more than compensated for the negligible ...

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    Country Report

    Packaging in Thailand

    Jul 2017

    The passing of King Bhumibol Adulyadej on 17 October 2016 saw several restrictions being imposed during the mourning period, such as a toning-down of nightlife, parties and concerts. Some bars and nightclubs also chose to shorten their operating ...

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    Country Report

    Alcoholic Drinks Packaging in Thailand

    Jul 2017

    After year-on-year declines were recorded towards the end of the review period, total alcoholic drinks packaging rebounded in 2016 due to the positive performance of domestic lager during the year following the rebranding of the leading brands Chang ...

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    Country Report

    Bags and Luggage in Thailand

    Jul 2017

    While the level of fashion and brand consciousness among Thai consumers has driven demand for bags and luggage, consumers tend also to look for value and product design. Due to urbanisation and an athletic trend found nationwide, their lifestyle has ...

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    Country Report

    Jewellery in Thailand

    Jul 2017

    Jewellery is among important industries driving the economy in Thailand. Thailand has abundant kinds of minerals and gemstones. With the variety of natural resources, Thailand can produce many kinds of jewellery. There are many local and ...

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    Country Report

    Personal Accessories in Thailand

    Jul 2017

    The Thai economy is undergoing a recovery process and it is seeing gradual improvement, with positive growth. Demand for personal accessories is supported by soaring tourist consumption as Thailand is among the favourite destinations for tourists ...

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    Country Report

    Watches in Thailand

    Jul 2017

    Watches continued to record a positive performance showing current value sales growth of 5% reaching THB15.0 billion in 2017. Even though consumption among Thai consumers and their mood for shopping can be impacted by a soft economic situation as ...

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    Country Report

    Writing Instruments in Thailand

    Jul 2017

    Writing instruments registered current retail value growth of 5% to reach sales worth THB14.6 billion in 2017. Schools, universities and offices are major sources of usage of writing instruments. The support by the higher education industry ...

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    Country Report

    Toys and Games in Thailand

    Jun 2017

    Toys and games recorded a positive performance with double-digit value growth in 2016. Actual value sales of video games outweighed those of traditional toys and games for the third consecutive year thanks to online games and mobile games. ...

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    Country Report

    Traditional Toys and Games in Thailand

    Jun 2017

    Despite the intensive development of online and video games, traditional toys and games continued to post strong value growth in 2016. To a large extent, traditional toys and games products are targeted at children under six years old. It is ...

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