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 Market Research for Thailand

Euromonitor publishes reports on industries, consumers and demographics in Thailand.

  • Industry specific reports offer insight into market size and market share in Thailand; as well as industry trends in each specific industry.
  • The Consumer Lifestyles in Thailand report examines national lifestyle habits, ranging from health and living standards, income and earning patterns, eating and drinking habits, to home ownership trends.
  • Thailand in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Thailand statistics factfile.

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Country Report

Packaged Food in Thailand

Overall packaged foods continues to show healthy growth although several unfavourable factors remain in the Thai market such as ongoing political instability, a slowdown in purchasing power and increasing costs of raw materials and production. ...

Feb 2012 | $6,500| Add to cart | View details ›

Country Report

Rtds/High-Strength Premixes in Thailand

The leading players in RTDs/high-strength premixes maintained strong efforts to push the category’s performance in 2011. The sales were driven by many aspects, including the launch of marketing campaigns and activities across the whole year. While ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Spirits in Thailand

In 2011, switches in drinking behaviour were witnessed among Thai consumers. However, it did not tend to be a switch from a subcategory to another subcategory within spirits. It was rather a switch across different types of alcoholic drinks. For ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Beer in Thailand

The consumption trend of beer continued to rely on domestic economy lager, especially in terms of market volume, owing to its affordable prices. Over the review period, the trend of switching was witnessed during the economic crisis in Thailand; a ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Cider/Perry in Thailand

Cider remained insignificant in the Thai market in 2011 because there was only very limited demand for the product and it was also perceived as a niche product. All products available were found in premium outlets and the on-trade channel. They were ...

Feb 2012 | $900| Add to cart | View details ›

Country Report

Alcoholic Drinks in Thailand

With the alcoholic drinks market in Thailand depressed by certain negative factors to do with economic and political uncertainty, some planned investments by domestic and international players were either cancelled or postponed. As a result, the ...

Feb 2012 | $1,900| Add to cart | View details ›

Country Report

Pasta in Thailand

Due to the increasing number of Italian restaurants in Thailand, Thai consumers are becoming more familiar with Italian dishes such as pasta and pizza. This has helped to drive demand for Italian cuisine at home and thus to boost demand for pasta. ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Sauces, Dressings and Condiments in Thailand

Sauces, dressings and condiments achieved healthy current retail value growth and retail volume growth over 2010 and 2011. In 2010, there were several factors that stimulated the trend of dining at home, for example political turmoil, as a result of ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Soup in Thailand

Soup remained niche in Thailand at the end of the review period as consumption was limited to urban consumers. Also, many Thai consumers prefer freshly prepared soup to packaged soup as they consider it to be tastier and more affordable. Most ...

Jan 2012 | $900| Add to cart | View details ›

Country Report

Sweet and Savoury Snacks in Thailand

Sweet and savoury snacks continued to give a healthy performance in 2011 due to aggressive advertising and marketing activity among leading players as well as the increased availability of healthy products. However, retail volume growth in 2011 was ...

Jan 2012 | $900| Add to cart | View details ›

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Books more ›

Reference Book

International Marketing Data and Statistics 2012

Nov 2011

Reference Book

Consumer Asia Pacific and Australasia 2012

Oct 2011

Reference Book

World Consumer Lifestyles Databook 2011

Mar 2011