Thailand

Oral care in Thailand benefitted from improved consumer awareness in 2023. As was the case in other beauty and personal care categories, oral care also enjoyed new product innovation, primarily in toothpaste where local consumers are shifting towards…

The price of soybeans has seen a continuous surge since 2020 in response to persistently rising demand, with domestic output declining during the latter years of the review period. The retail consumption of soybeans and other soybean byproducts, such…

In 2023 fresh food consumption in Thailand saw an uptick, with several foods benefitting considerably from amplified focus on protein consumption as well as from broader health and wellness trends. Rising awareness of the importance of healthy habits…

2023 witnessed remarkable growth for vitamins in current value terms, continuing the trend of the previous year. Persistent concerns surrounding COVID-19 and other respiratory illnesses, coupled with ongoing health concerns, sustained a robust demand…

RTD tea saw an improved performance in off-trade volume terms in 2023, when compared to the previous year. Growth was boosted by the return of busy pre-pandemic lifestyles, which served to boost impulse purchases and on-the-go consumption. RTD also…