The market is dominated by domestic suppliers, as imports account for 3.7% of total market size in 2023. Households drive market demand, with household spending representing 100% of total demand in 2023. Turkey has the sixth largest market size for tobacco products regionally, with demand reaching USD8.3 billion in 2023. Philip Morris Sabanci Pazarlama ve Satis AS is the largest company in Turkey, generating 15.8% of the industry’s total production value in 2023. The industry is fragmented, with the top five companies generating 35.8% of total production value in 2023. The total number of companies increases in 2023, to 75 units. The costs of the industry increase by 10.2% in 2023, largely driven by rising B2B costs. The industry’s profitability increases and stands at 30.6% of production value in 2023, the 12th highest regionally. The industry’s exports share decreases in 2023 to 9.5% of total production output. With production value of USD2.6 billion, Turkey accounts for 8.8% of the Western Europe total in 2023.
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This Euromonitor industrial report provides unique information on Tobacco Products in Turkey: ISIC 16. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Tobacco Products in Turkey: ISIC 16 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
This is the aggregation of food, beverages, and tobacco products.
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