Inbound arrivals are expected to continue to grow strongly in terms of number of trips and total value sales in 2024, albeit at a slower rate than in 2023, with growth set to slow down further in 2025. The priorities of Switzerland Tourism for 2023-2025 include: winning back international visitors; advertising Switzerland’s cities and acquiring international business events; promoting sustainable travel with reliable and attractive content and experiences; and extending the length of stays with products that motivate visitors to discover more.
A recent survey commissioned by Kuoni shows that Swiss travellers attach great importance to sustainability when planning their holidays. The most important factor to them is respect for the flora and fauna at the holiday resort, using direct flights instead of using a number of connecting flights, and making their own contributions to waste reduction.
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Understand the latest market trends and future growth opportunities for the Tourism Flows industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tourism Flows industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tourism Flows
Tourism flows covers volume and spending by inbound, outbound and domestic visitors.
See All of Our DefinitionsThis report originates from Passport, our Tourism Flows research and analysis database.
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