The market is dominated by foreign suppliers, as imports account for 90.3% of total market size in 2022. Households drive market demand, with household spending representing 78.1% of total demand in 2022. Japan has the second largest market size for toys and games regionally, with demand reaching USD8.1 billion in 2022. Nintendo Co Ltd is the largest company in Japan, generating 25.1% of the industry’s total production value in 2022. The industry is concentrated, with the top five companies generating 66.5% of total production value in 2022. The total number of companies decreases in 2022, to 4,078 units. The costs of the industry decrease by 16.2% in 2022, largely driven by declining B2B costs. The industry’s profitability decreases and stands at 4.8% of production value in 2022, the 14th highest regionally. The industry’s exports share increases in 2022 to 57.1% of total production output. With production value of USD1.2 billion, Japan accounts for 1.8% of the Asia Pacific total in 2022.
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This Euromonitor industrial report provides unique information on Toys and Games in Japan: ISIC 3694. With this industrial report, you’ll be able to explore the industry from its sources of supply to its buyers. The Toys and Games in Japan: ISIC 3694 report includes: Industry datagraphics including production data, exports, imports, cost structure, and profitability
Household Goods is an aggregation of Furniture, Jewellery and Related Articles, Musical Instruments; Imitation Jewellery, Brushes and Other Personal Items, Sports Goods, Toys and Games, Watches and Clocks.
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