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Tunisia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia.

Tunisia StatisticsConsumer Lifestyles in Tunisia

Tunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Country Report

    Baby and Child-Specific Products in Tunisia

    Jun 2017

    In Tunisia, baby and child-specific products was largely affected by the increasing number of newborns. In 2016, there were more than 200,000 newborn babies. Despite the average unit price increase, consumers continued to stay loyal to well-known ...

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    Country Report

    Bath and Shower in Tunisia

    Jun 2017

    In 2016, the performance of bath and shower was centred on major categories such as bar soap and body wash/shower gel, as bathing habits did not see major changes in Tunisia. Therefore, these products remained the largest categories in terms of value...

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    Country Report

    Colour Cosmetics in Tunisia

    Jun 2017

    In 2016, colour cosmetics registered current value growth of 6% to reach TND203 million. In Tunisia, the rise in the number of women joining the workforce helped to drive demand for colour cosmetic products. In fact, more Tunisian women are becoming ...

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    Country Report

    Deodorants in Tunisia

    Jun 2017

    In 2016, deodorants increased by 5% in current value terms to reach TND18 million. The importance of hygiene continued to pay a significant role in sales of deodorants. The hot weather conditions drove up demand and kept consumers interested in ...

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    Country Report

    Depilatories in Tunisia

    Jun 2017

    Hair removers/bleaches continued to drive sales of depilatories in Tunisia, accounting for 97% of total value sales as of 2016. Sales usually record a high level during summer, and fade in the colder seasons. Also during the hot season, a large ...

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    Country Report

    Fragrances in Tunisia

    Jun 2017

    Companies have focused on promoting their fragrance brands. During 2016, direct selling companies invested in promoting the category through advertising campaigns. In addition, these companies hired celebrities to advertise their products and gain ...

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    Country Report

    Hair Care in Tunisia

    Jun 2017

    Hair care products are considered essential and more consumers are concerned about their hair health. There are many products available in the market, offering different benefits such as smoothing, hair loss control and moisturising. Therefore, ...

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    Country Report

    Men's Grooming in Tunisia

    Jun 2017

    Men’s grooming witnessed the widening of product distribution; products could be found even in remote areas of Tunisia at the end of the review period. The popularity of male-specific products in categories such as deodorants and men’s shaving was ...

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    Country Report

    Oral Care in Tunisia

    Jun 2017

    Greater awareness among consumers of the importance of oral care continued into 2016. Consumers placed greater importance on oral care as a means of preventing future costs, such as going to the dentist. Furthermore, campaigns from manufacturers ...

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    Country Report

    Beauty and Personal Care in Tunisia

    Jun 2017

    Beauty and personal care registered a good performance in 2016, seeing a small increase in value growth compared with the review period average, even though some categories, such as colour cosmetics, witnessed a slight slowdown. Additionally, growth ...

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    Country Report

    Skin Care in Tunisia

    Jun 2017

    Tunisian women continue to increase their concern about the appearance of their skin. Due to the fact that the percentage of women working has continued to increase and there is a general improvement of the living standards, on average women are more...

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    Country Report

    Sun Care in Tunisia

    Jun 2017

    Demand for sun care in Tunisia is no longer dependent on the summer weather. The average temperature across the country during all seasons is usually high and it is mostly sunny, which increases the necessity for sun care. The summer of 2016 was hot ...

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    Country Profile

    Tunisia: Country Profile

    Apr 2017

    Tunisia’s economy will strengthen in 2017. Private consumption and public spending – financed in part by international lenders – will be sustained despite a programme to rein in the fiscal deficit. Tourist receipts should make a moderate recovery ...

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    Country Report

    Bottled Water in Tunisia

    Mar 2017

    Bottled water in Tunisia, including carbonated, flavoured and still bottled water, recorded modest growth of 7% in retail volume terms and 8% in current retail value terms in 2016, with sales reaching 1.3 billion litres and TND465 million ...

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    Country Report

    Carbonates in Tunisia

    Mar 2017

    Carbonates recorded off-trade value growth of 4% in Tunisia in 2016, while off-trade volume sales increased by 1%. On-trade value sales within carbonates, meanwhile, increased by 5%, while on-trade volume sales rose by 2%. Such a positive performance...

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    Country Report

    Concentrates in Tunisia

    Mar 2017

    Concentrates is the smallest product area in soft drinks, recording sales of only TND2 million at the end of the review period. This is partly due to the poor quality of tap water in Tunisia, with the use of concentrates also requiring bottled water ...

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    Country Report

    Energy Drinks in Tunisia

    Mar 2017

    The healthy positioning of energy drinks continued to boost sales in 2016, with off-trade value sales increasing by 10%. This was largely thanks to the success of manufacturers such as Red Bull, which benefited from strong online and TV advertising ...

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    Country Report

    Juice in Tunisia

    Mar 2017

    Juice recorded off-trade value growth of 26% in 2016, while off-trade volume sales decreased by 7%, with demand declining due to rising prices. The 2016 Finance Law 2016 subjects all juices to a 25% consumption tax. However, this price increase ...

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    Country Report

    Soft Drinks in Tunisia

    Mar 2017

    Volume sales in soft drinks increased strongly in Tunisia in 2016, while value growth was even higher, with sales being driven by continuously elevated demand within high-priced categories such as 100% juice and energy drinks. In addition, strong ...

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    Country Report

    RTD Coffee in Tunisia

    Mar 2017

    There are no visible sales of RTD coffee in Tunisia....

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