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Tunisia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia.

Tunisia StatisticsConsumer Lifestyles in Tunisia

Tunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Tunisia: Country Profile

    Apr 2017

    Tunisia’s economy will strengthen in 2017. Private consumption and public spending – financed in part by international lenders – will be sustained despite a programme to rein in the fiscal deficit. Tourist receipts should make a moderate recovery ...

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    Country Report

    Bottled Water in Tunisia

    Mar 2017

    Bottled water in Tunisia, including carbonated, flavoured and still bottled water, recorded modest growth of 7% in retail volume terms and 8% in current retail value terms in 2016, with sales reaching 1.3 billion litres and TND465 million ...

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    Country Report

    Carbonates in Tunisia

    Mar 2017

    Carbonates recorded off-trade value growth of 4% in Tunisia in 2016, while off-trade volume sales increased by 1%. On-trade value sales within carbonates, meanwhile, increased by 5%, while on-trade volume sales rose by 2%. Such a positive performance...

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    Country Report

    Concentrates in Tunisia

    Mar 2017

    Concentrates is the smallest product area in soft drinks, recording sales of only TND2 million at the end of the review period. This is partly due to the poor quality of tap water in Tunisia, with the use of concentrates also requiring bottled water ...

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    Country Report

    Energy Drinks in Tunisia

    Mar 2017

    The healthy positioning of energy drinks continued to boost sales in 2016, with off-trade value sales increasing by 10%. This was largely thanks to the success of manufacturers such as Red Bull, which benefited from strong online and TV advertising ...

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    Country Report

    Juice in Tunisia

    Mar 2017

    Juice recorded off-trade value growth of 26% in 2016, while off-trade volume sales decreased by 7%, with demand declining due to rising prices. The 2016 Finance Law 2016 subjects all juices to a 25% consumption tax. However, this price increase ...

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    Country Report

    Soft Drinks in Tunisia

    Mar 2017

    Volume sales in soft drinks increased strongly in Tunisia in 2016, while value growth was even higher, with sales being driven by continuously elevated demand within high-priced categories such as 100% juice and energy drinks. In addition, strong ...

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    Country Report

    RTD Coffee in Tunisia

    Mar 2017

    There are no visible sales of RTD coffee in Tunisia....

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    Country Report

    RTD Tea in Tunisia

    Mar 2017

    Still RTD tea posted off-trade current value growth of 12% in 2016, partly due to rising prices, with growth remaining healthy despite limited distribution. However, development continues to be limited by the lack of a ready to drink tea culture in ...

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    Country Report

    Sports Drinks in Tunisia

    Mar 2017

    There are no visible sales of sports drinks in Tunisia....

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    Country Report

    Adult Incontinence in Tunisia

    Mar 2017

    Adult incontinence continued to record solid growth in 2016 thanks to increasing consumer awareness and acceptance of the condition. Additionally, the availability of incontinence products, both light and moderate/heavy, continued to increase through...

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    Country Report

    Away-From-Home Tissue and Hygiene in Tunisia

    Mar 2017

    AFH tissue and hygiene relies heavily on the performance of the services industry in Tunisia. The channel grew steadily over the review period, boosted by a positive macroeconomic climate and the expansion of the services industry. AFH tissue was ...

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    Country Report

    Nappies/Diapers/Pants in Tunisia

    Mar 2017

    Slowly changing consumer lifestyles are starting to affect nappies/diapers/pants. Women in the workforce are tending to buy more junior nappies/diapers and standard nappies/diapers for their children as they do not have the time to spend washing baby...

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    Country Report

    Tissue and Hygiene in Tunisia

    Mar 2017

    Overall tissue and hygiene registered a solid performance in 2016, largely supported by the growth of adult incontinence products. As consumers in Tunisia continue to become more sophisticated and look for higher levels of convenience, better quality...

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    Country Report

    Retail Tissue in Tunisia

    Mar 2017

    Per capita use of retail tissue in Tunisia reached 2.3kg in 2016, thus remaining way behind consumption in North America and Western Europe. The consumption of retail tissue in Tunisia remains pegged to that of toilet paper, which accounts for a ...

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    Country Report

    Sanitary Protection in Tunisia

    Mar 2017

    Sanitary protection in Tunisia continued to register steady growth in 2016. The country was home to more than three million women aged between 12 and 54, which means a sizeable consumer base for the category. These women now have access to a wider ...

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    Country Report

    Wipes in Tunisia

    Mar 2017

    The strong attachment of consumers of all ages to baby wipes continued to hamper the growth of other wipes categories in 2016. The widespread availability and low prices of baby wipes attract all family members. The only category which was able to ...

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    Country Report

    Coffee in Tunisia

    Feb 2017

    Given the coffee drinking culture in Tunisia, total volume sales remained largely unaffected by the continuing economic crisis in 2016. Nevertheless, a new trend towards on-trade consumption was witnessed, driven by the increase in the number of ...

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    Country Report

    Other Hot Drinks in Tunisia

    Feb 2017

    Demand for other hot drinks increased in 2016 in both volume and value terms, driven by chocolate-based flavoured powder drinks, the only type of other hot drink available in Tunisia. The consumption of chocolate-based flavoured powder drinks became ...

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    Country Report

    Hot Drinks in Tunisia

    Feb 2017

    Increasing coffee consumption as shoppers shifted to coffee from tea supported overall growth of hot drinks in 2016. Furthermore, busier lifestyles continued to strengthen demand for the convenience of instant coffee among Tunisian consumers. In ...

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