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Tunisia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia.

Tunisia StatisticsConsumer Lifestyles in Tunisia

Tunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Country Report

    Coffee in Tunisia

    Feb 2017

    Given the coffee drinking culture in Tunisia, total volume sales remained largely unaffected by the continuing economic crisis in 2016. Nevertheless, a new trend towards on-trade consumption was witnessed, driven by the increase in the number of ...

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    Country Report

    Other Hot Drinks in Tunisia

    Feb 2017

    Demand for other hot drinks increased in 2016 in both volume and value terms, driven by chocolate-based flavoured powder drinks, the only type of other hot drink available in Tunisia. The consumption of chocolate-based flavoured powder drinks became ...

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    Country Report

    Hot Drinks in Tunisia

    Feb 2017

    Increasing coffee consumption as shoppers shifted to coffee from tea supported overall growth of hot drinks in 2016. Furthermore, busier lifestyles continued to strengthen demand for the convenience of instant coffee among Tunisian consumers. In ...

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    Country Report

    Tea in Tunisia

    Feb 2017

    A major control campaign was imposed in recent years when the government discovered a relationship between the black market and terrorism which helped smugglers from the period of the Tunisian revolution until the end of the review period to smuggle ...

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    Country Profile

    Tunisia: Country Profile

    Jan 2017

    Tunisia’s economy will strengthen in 2017. Private consumption and public spending financed mainly by international lenders provide support. Tourist receipts should recover after a sharp fall in 2016. A new round of austerity measures will be a ...

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Air Care in Tunisia

    Jan 2017

    Air care current value sales in Tunisia grew by 4% in 2016, with growth being driven by new launches and increased demand from urban consumers seeking to keep their homes free from unpleasant odours. Current value growth was also bolstered by ...

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    Country Report

    Bleach in Tunisia

    Jan 2017

    Bleach is a mature category in Tunisia, and therefore witnessed very little innovation towards the end of the review period. Despite this, the category still saw current value sales grow by 3% to reach TND31 million in 2016, as bleach has long been a...

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    Country Report

    Dishwashing in Tunisia

    Jan 2017

    Dishwashing posted current value sales growth of 5% in 2016. Hand dishwashing remained the biggest category in value terms with an overall share of 54%. While household penetration of dishwashers is steadily improving, hand dishwashing is still the ...

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    Country Report

    Home Insecticides in Tunisia

    Jan 2017

    Seasonality and changes in weather conditions are traditionally strong drivers of demand for home insecticides products in Tunisia. Demand typically increases during the summer months, especially May. Towards the end of the review period, municipal ...

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    Country Report

    Laundry Care in Tunisia

    Jan 2017

    Laundry care in Tunisia saw retail current value sales increase by 6% in 2016. Laundry detergents remained the dominant product type with an overall value share of 85%. The penetration of automatic detergents products, both powder and liquid, ...

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    Country Report

    Home Care in Tunisia

    Jan 2017

    Home care in Tunisia maintained healthy growth in current value sales in 2016, even as economic uncertainty reduced demand for more expensive and added-value products among consumers. This reflected the fact that many home care product types are ...

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    Country Report

    Polishes in Tunisia

    Jan 2017

    Polishes recorded growth of 4% in retail current value sales in 2016, with all categories developing positively in this respect. Current value growth was bolstered by rising demand for more convenient products, such as those with sponge or brush ...

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    Country Report

    Surface Care in Tunisia

    Jan 2017

    Towards the end of the review period, surface care in Tunisia continued to benefit as companies expanded their brand ranges via the addition of more innovative products. The further development of modern grocery retailers channels also had a positive...

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    Country Report

    Toilet Care in Tunisia

    Jan 2017

    Toilet care sales grew by 5% in current value terms in 2016. This performance was partly driven by toilet cleaning systems and rim blocks, which achieved current value growth rates of 6% and 5%, respectively. Tunisian consumers are increasingly ...

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    Country Briefing

    Households: Tunisia

    Dec 2016

    The Tunisian market is predominantly urban, while houses are more popular than apartments. Households remain relatively large in size, but the average number of persons per home is declining, due to falling birth rates and population ageing. Single ...

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    Country Briefing

    Business Dynamics: Tunisia

    Dec 2016

    Although reforms to revive the Tunisian economy have been plenty, effective implementation is a problem. Hence, the business environment in the country has deteriorated. However, efforts to improve the foreign investment appeal of the nation has ...

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    Country Report

    Confectionery in Tunisia

    Dec 2016

    Société Tunisienne de Chocolaterie et de Confiserie will continue to dominate sales of chocolate confectionery in 2016 with a retail value share of 63%. The company’s long-standing presence in the country coupled with the wide variety of brands in ...

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    Country Report

    Dairy in Tunisia

    Dec 2016

    Industries Alimentaires de Tunisie maintained its leadership in cheese in 2016 with a value share of 45%. Its leading position was underpinned by its longstanding presence in Tunisia and its wide product portfolio. The company markets a variety of ...

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    Country Briefing

    Economy, Finance and Trade: Tunisia

    Dec 2016

    Tunisia’s economy has been undergoing a slowdown, reflecting the challenges faced during the country’s shift towards a plural democracy and periodic terrorist attacks. However, the economy is expected to perform well in 2016. Additionally, the ...

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