Tunisia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Tunisia StatisticsConsumer Lifestyles in TunisiaTunisia Country BriefingsFuture Demographics: Tunisia in 2030

Country Report

Country Report

Cigarettes in Tunisia

Jul 2018

Growth in sales of cigarettes is expected to be positive over the forecast period. In fact, the increase in price announced by the Ministry of Finance in July, had an important impact on the value sales of cigarettes in 2017 and this is expected to ...

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Country Report

Country Report

Cigars, Cigarillos and Smoking Tobacco in Tunisia

Jul 2018

The cigars and cigarillos category is expected to witness a further important decline in volume terms from the review period into the forecast period. The only manufacturer responsible for production – RNTA – largely ignores this category not giving ...

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Country Report

Country Report

Tobacco in Tunisia

Jul 2018

Sales of many tobacco products declined in Tunisia in 2017, against an increase in total value. Despite the macroeconomic destabilisation and currency devaluation, which led to a volume decrease and price increase, a shift from rational attitudes ...

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Country Report

Country Report

Smokeless Tobacco and Vapour Products in Tunisia

Jul 2018

Smokeless tobacco will see volume declines during the forecast period. Moist snuff, which primarily caters to men and women from low-income and rural backgrounds, is expected to see its consumer base reduced, as it and its consumption is generally ...

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Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements in Middle East and Africa

Jul 2018

Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

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Country Report

Country Report

Beer in Tunisia

Jun 2018

Beer is set to remain the key area of alcoholic drinks in Tunisia. Growth is expected to be driven by the increasing diversity of beers and trading-up among consumers, since Tunisians are keen to try new brands and different flavours. This behaviour ...

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Country Report

Country Report

Cider/Perry in Tunisia

Jun 2018

There were no sales of cider/perry in Tunisia in 2017. The products are not expected to see visible sales over the forecast period....

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Country Report

Country Report

Alcoholic Drinks in Tunisia

Jun 2018

Despite economic challenges, 2017 was a positive year for alcoholic drinks in Tunisia. This was especially the case for wine and beer as the market demonstrated good growth and strong potential. The devaluation of the local currency negatively ...

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Country Report

Country Report

Rtds/High-Strength Premixes in Tunisia

Jun 2018

A strong total volume CAGR is expected over the forecast period. The development of the off-trade channel for RTDs/high-strength premixes is set to drive sales growth though modern grocery retailers. The category is set to benefit from the increasing...

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Country Report

Country Report

Spirits in Tunisia

Jun 2018

Spirits is set to record a strong total volume CAGR over the forecast period. Consumption is set to continue to benefit from the recovery in tourism, as global companies, including Thomas Cook, promised returned to Tunisia, two years after the ...

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Country Report

Country Report

Wine in Tunisia

Jun 2018

Over the forecast period, wine is predicted to see steady total volume sales growth. Consumption is expected to continue to be positively affected by the improving security situation in the country, which is supporting strong growth in tourism. ...

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Country Profile

Country Profile

Tunisia: Country profile

Jun 2018

Tunisia’s economy will strengthen in 2018. Moderate gains in consumer spending coupled with strong growth of exports are the main drivers. Buoyant tourist receipts and modest gains in manufacturing will also be beneficial. A deficit-reducing budget ...

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Country Report

Country Report

Baby and Child-Specific Products in Tunisia

May 2018

Baby and child-specific products is expected to record healthy growth in value sales at constant 2017 prices over the forecast period. Aside from premiumisation and favourable demographic trends, the category’s performance will be bolstered by rising...

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Country Report

Country Report

Bath and Shower in Tunisia

May 2018

With demand for wellbeing-orientated products projected to increase, manufacturers within bath and shower look set to be very active in terms of innovation over the forecast period. This should contribute to robust growth in value sales at constant ...

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Country Report

Country Report

Colour Cosmetics in Tunisia

May 2018

Colour cosmetics is expected to post strong growth in value sales at constant 2017 prices over the forecast period. The fact that a growing number of Tunisian women are using colour cosmetics products on a daily basis will continue to support the ...

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Country Report

Country Report

Deodorants in Tunisia

May 2018

Deodorants is projected to post robust growth in value sales at constant 2017 prices over the forecast period, as many Tunisians now consider such products to be essential for everyday hygiene. In particular, the category will continue to benefit ...

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Country Report

Country Report

Depilatories in Tunisia

May 2018

Women’s razors and blades is expected to remain the most dynamic category in depilatories over the forecast period in terms of value sales growth at constant 2017 prices. The category’s performance will continue to be bolstered by innovation from ...

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Country Report

Country Report

Fragrances in Tunisia

May 2018

Premium and mass fragrance sets/kits are both expected to record robust growth in value sales at constant 2017 prices over the forecast period. Fragrance sets/kits are commonly bought as gifts for special occasions such as Valentine’s Day, Mother’s ...

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Country Report

Country Report

Hair Care in Tunisia

May 2018

Rising image-consciousness among Tunisians, particularly urban consumers, will continue to support the positive development of hair care over the forecast period. The category also looks set to benefit from the fact that Tunisians are becoming more ...

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Country Report

Country Report

Mass Beauty and Personal Care in Tunisia

May 2018

Mass beauty and personal care in Tunisia is projected to register robust growth in value sales at constant 2017 prices over the forecast period. Significant increases in unit prices for imported products arising from currency devaluations will be a ...

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