Tunisia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Tunisia StatisticsConsumer Lifestyles in TunisiaTunisia Country BriefingsFuture Demographics: Tunisia in 2030

Country Report

Country Report

Baby and Child-Specific Products in Tunisia

May 2018

Baby and child-specific products is expected to record healthy growth in value sales at constant 2017 prices over the forecast period. Aside from premiumisation and favourable demographic trends, the category’s performance will be bolstered by rising...

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Country Report

Country Report

Bath and Shower in Tunisia

May 2018

With demand for wellbeing-orientated products projected to increase, manufacturers within bath and shower look set to be very active in terms of innovation over the forecast period. This should contribute to robust growth in value sales at constant ...

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Country Report

Country Report

Colour Cosmetics in Tunisia

May 2018

Colour cosmetics is expected to post strong growth in value sales at constant 2017 prices over the forecast period. The fact that a growing number of Tunisian women are using colour cosmetics products on a daily basis will continue to support the ...

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Country Report

Country Report

Deodorants in Tunisia

May 2018

Deodorants is projected to post robust growth in value sales at constant 2017 prices over the forecast period, as many Tunisians now consider such products to be essential for everyday hygiene. In particular, the category will continue to benefit ...

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Country Report

Country Report

Depilatories in Tunisia

May 2018

Women’s razors and blades is expected to remain the most dynamic category in depilatories over the forecast period in terms of value sales growth at constant 2017 prices. The category’s performance will continue to be bolstered by innovation from ...

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Country Report

Country Report

Fragrances in Tunisia

May 2018

Premium and mass fragrance sets/kits are both expected to record robust growth in value sales at constant 2017 prices over the forecast period. Fragrance sets/kits are commonly bought as gifts for special occasions such as Valentine’s Day, Mother’s ...

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Country Report

Country Report

Hair Care in Tunisia

May 2018

Rising image-consciousness among Tunisians, particularly urban consumers, will continue to support the positive development of hair care over the forecast period. The category also looks set to benefit from the fact that Tunisians are becoming more ...

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Country Report

Country Report

Mass Beauty and Personal Care in Tunisia

May 2018

Mass beauty and personal care in Tunisia is projected to register robust growth in value sales at constant 2017 prices over the forecast period. Significant increases in unit prices for imported products arising from currency devaluations will be a ...

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Country Report

Country Report

Men's Grooming in Tunisia

May 2018

Tunisian men are becoming increasingly conscious of how maintaining a well-groomed appearance can be a crucial factor for success in their social and professional lives. This trend, which is particularly evident among younger male consumers, will ...

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Country Report

Country Report

Oral Care in Tunisia

May 2018

Tunisians are becoming more conscious of the importance of maintaining good oral hygiene standards as a preventive health measure. Consumers are increasingly willing to purchase and regularly use product types such as mouthwashes/dental rinses, ...

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Country Report

Country Report

Beauty and Personal Care in Tunisia

May 2018

In line with improvements in living standards, Tunisians are increasingly adopting new and more diversified consumption habits. Consumer expenditure on beauty and personal care remains relatively low, however, with a study by TBC Partners Centre ...

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Country Report

Country Report

Premium Beauty and Personal Care in Tunisia

May 2018

Improvements in the distribution of brands such as Mac, Maybelline and Farmasi should continue to have a positive influence on the performance of premium beauty and personal care in Tunisia over the forecast period. The category will also benefit ...

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Country Report

Country Report

Skin Care in Tunisia

May 2018

Skin care is expected to remain one of the most dynamic beauty and personal care categories in Tunisia in terms of innovation over the forecast period. Tunisian consumers are increasingly demanding more sophisticated skin care products with active ...

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Country Report

Country Report

Sun Care in Tunisia

May 2018

Sun care in Tunisia is expected to continue performing strongly over the forecast period, mainly because the country experiences high temperatures all year round. Tunisian women in particular tend to regularly use sun care products in order to ...

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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Country Report

Country Report

Away-From-Home Tissue and Hygiene in Tunisia

Mar 2018

Due to modern lifestyles, Tunisian consumers will keep eating outside of the home with greater frequency. Factors such as traffic, longer distances between work and home, and saving time will result in Tunisian consumers needing to feed themselves ...

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Country Report

Country Report

Nappies/Diapers/Pants in Tunisia

Mar 2018

In Tunisia, nappies/diapers/pants is expected to keep benefiting from huge media coverage and intensive operations that target all consumer groups, including those living in rural areas. Consumers on low incomes have developed awareness of these ...

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Country Report

Country Report

Tissue and Hygiene in Tunisia

Mar 2018

In 2017, tissue and hygiene registered faster retail value growth compared to the review period CAGR due to rising interest and demand among Tunisian consumers. An increasing number of consumers are becoming familiar with the benefits of tissue and ...

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Country Report

Country Report

Retail Adult Incontinence in Tunisia

Mar 2018

Demand for adult incontinence products is expected to keep increasing over the forecast period, supported by several factors. The population in Tunisia is expected to continue ageing, and incontinence is more likely with age. Besides the undeniable ...

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Country Report

Country Report

Retail Tissue in Tunisia

Mar 2018

When it comes to retail tissue, Tunisian consumers tend to purchase the lowest-cost product they can find as there is minimal brand loyalty and most consumers prefer to purchase whichever products are offered under promotional discounts. However, ...

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