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Tunisia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia.

Tunisia StatisticsConsumer Lifestyles in Tunisia

Tunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Country Briefing

    Economy, Finance and Trade: Tunisia

    Dec 2017

    Backed by increased consumption, while the Tunisian economy recorded a marginal uptick in its economic growth in 2016, regional security concerns continued to dampen investment inflows into the country. Going forward, while the new investment law and...

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

    Nov 2017

    The majority of manufacturers and exclusive distributors, including Société Tunisienne de Chocolaterie et de Confiserie and Ulysse Tunisie SA, are expanding their premium chocolate confectionery offers in Tunisia. Premium chocolate brands are mainly ...

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    Country Profile

    Tunisia: Country profile

    Nov 2017

    Tunisia’s economy will strengthen in 2017. The economy is supported by a pick-up in phosphates, agriculture, and exports. Public investment (financed in part by international lenders) will be another driver. Tourist receipts are recovering after ...

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    Country Briefing

    Income and Expenditure: Tunisia

    Nov 2017

    Growth of Tunisia’s per capita gross income and spending (in real terms) continued to ease in 2016, due to the country’s economic deceleration and weak currency. While food subsidies help curb the share of essential spending of Tunisian households, ...

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    Country Report

    Ready Meals in Tunisia

    Nov 2017

    Despite the fact that eating home cooked meals remains a very strong tradition in Tunisia at all socioeconomic levels, ready meals continued to expand in Tunisia in 2017 with retail volume growth of 6% to reach 200 tonnes. Consumers have begun eating...

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    Country Report

    Sauces, Dressings and Condiments in Tunisia

    Nov 2017

    Sauces, dressings and condiments products are readily available and affordable in Tunisia, with successful brands present, notably in chilli sauces as well as tomato pastes and purées, pickled products, mayonnaise, and ketchup. Consumer-awareness is ...

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    Country Report

    Soup in Tunisia

    Nov 2017

    Soup recorded retail value growth of 9% in 2017 to reach TND5 million. In retail volume terms, the category registered growth of 5% to reach 200 tonnes. Overall, two main drivers were behind these results: convenience and ease of preparation. In ...

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    Country Report

    Spreads in Tunisia

    Nov 2017

    Retail value sales in spreads continued a gradual ascent over the review period and the category registered growth of 10% in current terms in 2017. This was largely due to the heavy consumption of jams and preserves and chocolate spreads with bread. ...

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    Country Report

    Analgesics in Tunisia

    Nov 2017

    The category is expected to continue to be influenced by the increasing number of Tunisians suffering from various types of chronic pain. Given that the period of diagnosis and treatment for such ailments is likely to remain extended in order for ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Tunisia

    Nov 2017

    Products in this category are becoming increasingly popular among consumers as awareness expands. The availability of multiple formats, including tablets, syrup and others provides variety and keeps the category interesting....

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    Country Report

    Dermatologicals in Tunisia

    Nov 2017

    The category is likely to continue to benefit from the trend towards self-medication. In general, Tunisian consumers are increasingly willing to self-treat skin conditions or conditions such as haemorrhoids using milder products, and this creates ...

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    Country Report

    Digestive Remedies in Tunisia

    Nov 2017

    Most consumers are set to remain unaware of healthy eating habits and thus will continue to use digestive remedies frequently. The Tunisian diet is becoming richer in saturated fat and salt, and poor in fibre. Stress, physical inactivity, smoking, ...

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    Country Report

    Sleep Aids in Tunisia

    Nov 2017

    COMPETITIVE LANDSCAPE...

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    Country Report

    Herbal/Traditional Products in Tunisia

    Nov 2017

    The trend towards sickness prevention will continue to favour this category. Consumers are also increasingly receptive to natural products. Investment by manufacturers in product innovation will also bring some dynamism and push up value sales. The ...

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    Country Report

    Consumer Health in Tunisia

    Nov 2017

    In Tunisia, dermatologicals, eye care, sports nutrition, as well as weight management and wellbeing were major performers, while adult mouth care, analgesics, cough, cold and allergy (hay fever) remedies and NRT smoking cessation aids registered ...

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    Country Report

    Sports Nutrition in Tunisia

    Nov 2017

    Sports nutrition is expected to register strong retail value growth over the forecast period. Promotion by athletes, as well as the growing number of people participating in sports will drive consumers’ interest in these products. One of the main ...

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