In 2030, the population of Tunisia will reach 12.7 million, an increase of 12.7% from 2015. As a result of falling birth rates and fertility and increased life expectancy, the population will age rapidly in 2015-2030. Annual average population growth...

RTDs/high-strength premixes’ consumer base remained small, but growing in 2016, mainly consisting of young adults and women....

Total volume growth in 2016 was in line with the review period CAGR. Beer and spirits continued to see healthy growth to offset the ongoing decline in wine. Meanwhile, cider/perry and RTDs/high-strength premixes were negligible and niche, ...

Sales of cider/perry are negligible in Tunisia. No visible sales of these products are expected in the forecast period....

The opening of new lounges in cities in Tunisia had an important impact on the habits of consumers, who showed a strong taste for spirit-based cocktails by brands like Cuba Libre, Pina Colada and Mojito....

A high percentage of young Tunisians frequent to lounges, bars and nightclubs on a regular basis. This new trend supported on-trade sales, which was hit by the fall in international tourists in the country. Young Tunisians became increasingly aware ...

Société Frigorifique et Brasserie de Tunis (SFBT) remained the key launcher of new brands of beer by releasing the first flavoured beer in Tunisia: Celtia Lemon. SFBT chose to present its latest launch, a blond beer with natural aromas and lemon ...

In Tunisia, baby and child-specific products was largely affected by the increasing number of newborns. In 2016, there were more than 200,000 newborn babies. Despite the average unit price increase, consumers continued to stay loyal to well-known ...

In 2016, the performance of bath and shower was centred on major categories such as bar soap and body wash/shower gel, as bathing habits did not see major changes in Tunisia. Therefore, these products remained the largest categories in terms of value...

In 2016, colour cosmetics registered current value growth of 6% to reach TND203 million. In Tunisia, the rise in the number of women joining the workforce helped to drive demand for colour cosmetic products. In fact, more Tunisian women are becoming ...

In 2016, deodorants increased by 5% in current value terms to reach TND18 million. The importance of hygiene continued to pay a significant role in sales of deodorants. The hot weather conditions drove up demand and kept consumers interested in ...

Hair removers/bleaches continued to drive sales of depilatories in Tunisia, accounting for 97% of total value sales as of 2016. Sales usually record a high level during summer, and fade in the colder seasons. Also during the hot season, a large ...

Companies have focused on promoting their fragrance brands. During 2016, direct selling companies invested in promoting the category through advertising campaigns. In addition, these companies hired celebrities to advertise their products and gain ...

Hair care products are considered essential and more consumers are concerned about their hair health. There are many products available in the market, offering different benefits such as smoothing, hair loss control and moisturising. Therefore, ...

Men’s grooming witnessed the widening of product distribution; products could be found even in remote areas of Tunisia at the end of the review period. The popularity of male-specific products in categories such as deodorants and men’s shaving was ...

Greater awareness among consumers of the importance of oral care continued into 2016. Consumers placed greater importance on oral care as a means of preventing future costs, such as going to the dentist. Furthermore, campaigns from manufacturers ...

Beauty and personal care registered a good performance in 2016, seeing a small increase in value growth compared with the review period average, even though some categories, such as colour cosmetics, witnessed a slight slowdown. Additionally, growth ...

Tunisian women continue to increase their concern about the appearance of their skin. Due to the fact that the percentage of women working has continued to increase and there is a general improvement of the living standards, on average women are more...

Demand for sun care in Tunisia is no longer dependent on the summer weather. The average temperature across the country during all seasons is usually high and it is mostly sunny, which increases the necessity for sun care. The summer of 2016 was hot ...

Tunisia’s economy will strengthen in 2017. Private consumption and public spending – financed in part by international lenders – will be sustained despite a programme to rein in the fiscal deficit. Tourist receipts should make a moderate recovery ...