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Tunisia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia.

Tunisia StatisticsConsumer Lifestyles in Tunisia

Tunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Strategy Briefing

    Dairy in The Middle East and Africa

    Jan 2017

    With slowing dairy demand in China, restricted entry to Russia and ramped-up production in Europe, the Middle East and Africa region has gained traction among dairy players as it will be the second largest contributor to absolute value growth over ...

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    Country Report

    Air Care in Tunisia

    Jan 2017

    Air care current value sales in Tunisia grew by 4% in 2016, with growth being driven by new launches and increased demand from urban consumers seeking to keep their homes free from unpleasant odours. Current value growth was also bolstered by ...

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    Country Report

    Bleach in Tunisia

    Jan 2017

    Bleach is a mature category in Tunisia, and therefore witnessed very little innovation towards the end of the review period. Despite this, the category still saw current value sales grow by 3% to reach TND31 million in 2016, as bleach has long been a...

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    Country Report

    Dishwashing in Tunisia

    Jan 2017

    Dishwashing posted current value sales growth of 5% in 2016. Hand dishwashing remained the biggest category in value terms with an overall share of 54%. While household penetration of dishwashers is steadily improving, hand dishwashing is still the ...

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    Country Report

    Home Insecticides in Tunisia

    Jan 2017

    Seasonality and changes in weather conditions are traditionally strong drivers of demand for home insecticides products in Tunisia. Demand typically increases during the summer months, especially May. Towards the end of the review period, municipal ...

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    Country Report

    Laundry Care in Tunisia

    Jan 2017

    Laundry care in Tunisia saw retail current value sales increase by 6% in 2016. Laundry detergents remained the dominant product type with an overall value share of 85%. The penetration of automatic detergents products, both powder and liquid, ...

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    Country Briefing

    Households: Tunisia

    Dec 2016

    The Tunisian market is predominantly urban, while houses are more popular than apartments. Households remain relatively large in size, but the average number of persons per home is declining, due to falling birth rates and population ageing. Single ...

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    Country Briefing

    Business Dynamics: Tunisia

    Dec 2016

    Although reforms to revive the Tunisian economy have been plenty, effective implementation is a problem. Hence, the business environment in the country has deteriorated. However, efforts to improve the foreign investment appeal of the nation has ...

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    Country Report

    Confectionery in Tunisia

    Dec 2016

    Société Tunisienne de Chocolaterie et de Confiserie will continue to dominate sales of chocolate confectionery in 2016 with a retail value share of 63%. The company’s long-standing presence in the country coupled with the wide variety of brands in ...

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    Country Report

    Dairy in Tunisia

    Dec 2016

    Industries Alimentaires de Tunisie maintained its leadership in cheese in 2016 with a value share of 45%. Its leading position was underpinned by its longstanding presence in Tunisia and its wide product portfolio. The company markets a variety of ...

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    Country Briefing

    Economy, Finance and Trade: Tunisia

    Dec 2016

    Tunisia’s economy has been undergoing a slowdown, reflecting the challenges faced during the country’s shift towards a plural democracy and periodic terrorist attacks. However, the economy is expected to perform well in 2016. Additionally, the ...

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    Country Report

    Grocery Retailers in Tunisia

    Dec 2016

    Previously, supermarkets were frequented exclusively by high-income consumers. Tunisia’s leading supermarket chains have recently introduced the new outlet concept of mini-supermarkets, which are opening in residential neighbourhoods across the ...

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    Country Report

    Non-Grocery Specialists in Tunisia

    Dec 2016

    In recent years, non-grocery specialists in Tunisia began to focus more on international brands, which played a more important role in a number of channels, such as apparel and footwear and electronics and appliance specialist retailers, as well as ...

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    Country Report

    Non-Store Retailing in Tunisia

    Dec 2016

    Non-store retailing continued to record strong growth in 2016, with stronger development than store-based retailing. The overall positive performance of the category can be attributed to several factors. Firstly, many consumers became more ...

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    Country Report

    Retailing in Tunisia

    Dec 2016

    Despite the complicated economic situation in the country, retailing maintained good growth in Tunisia in 2016, with value growth marginally higher than the value CAGR recorded over the review period. This can be attributed to inflation, which ...

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    Country Briefing

    Income and Expenditure: Tunisia

    Dec 2016

    Growth of Tunisia’s per capita gross income and spending was below regional averages over 2010-2015, due to the country’s weak economic performance. While subsidies on food prices help limiting the share of essential spending of Tunisian households, ...

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    City Review

    Tunis City Review

    Dec 2016

    Tunis is the economic engine of the country, generating 32% of its total GDP in 2015. Yet numerous acts of terrorism as well as the so called Jasmine Revolution of 2011 have had a profound adverse impact on key industries. Unemployment rose to as ...

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    Country Report

    Packaged Food in Tunisia

    Nov 2016

    Despite being impacted by the weak economy, packaged food recorded value sales growth of 8% in 2016, increasing only marginally compared with the previous year. Most packaged food categories in Tunisia recorded healthy growth rates in 2016. Baked ...

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    Country Report

    Breakfast Cereals in Tunisia

    Oct 2016

    Per capita consumption of breakfast cereals is low in Tunisia, and stood at just 0.1kg in 2016 due to two main reasons: the consumption of cereals at breakfast by adults remained very low. Furthermore, there is a strong preference for eating ...

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    Country Report

    Processed Fruit and Vegetables in Tunisia

    Oct 2016

    The category continued to register healthy value growth in 2016. The 11% sales rise was mainly driven by strong rises in unit prices. On the other hand, retail volume sales registered only 3% growth in 2016. This was mainly due to the performance of ...

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