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Tunisia

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Tunisia.

Tunisia StatisticsConsumer Lifestyles in Tunisia

Tunisia Country BriefingsFuture Demographics: Tunisia in 2030

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    Country Report

    Cigarettes in Tunisia

    Jul 2017

    In 2015, there was a crisis in terms of imported cigarettes coupled with a shortage of cigarettes in the local market. The two leaders, Régie Nationale des Tabacs et des Allumettes (RNTA) and Manufacture des Tabacs de Kairouan (MTK), had supply ...

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    Country Report

    Tobacco in Tunisia

    Jul 2017

    In 2016, tobacco returned to growth after the previous year’s decline. In 2016, the two leading manufacturers in Tunisia called on various bodies to intensify their control operations and take repressive measures against offenders that were selling ...

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    Country Profile

    Tunisia: Country Profile

    Jul 2017

    Tunisia’s economy will strengthen in 2017. Public investment (financed in part by international lenders) will be an important driver, reinforced by moderate gains private final consumption. Tourist receipts should also recover after suffering from ...

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    City Review

    Tunis City Review

    Jul 2017

    With GDP of USD14 billion, the capital city of Tunisia accounts for 34% of the country's total GDP. Despite being threatened by terrorist attacks (Bordo museum attack and Tunis bus bombing, both in 2015), Tunis continues to develop rapidly. ...

    US$725
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    Future Demographic

    Tunisia in 2030: The Future Demographic

    Jul 2017

    In 2030, the population of Tunisia will reach 12.7 million, an increase of 12.7% from 2015. As a result of falling birth rates and fertility and increased life expectancy, the population will age rapidly in 2015-2030. Annual average population growth...

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    Country Report

    Rtds/High-Strength Premixes in Tunisia

    Jul 2017

    RTDs/high-strength premixes’ consumer base remained small, but growing in 2016, mainly consisting of young adults and women....

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    Country Report

    Alcoholic Drinks in Tunisia

    Jul 2017

    Total volume growth in 2016 was in line with the review period CAGR. Beer and spirits continued to see healthy growth to offset the ongoing decline in wine. Meanwhile, cider/perry and RTDs/high-strength premixes were negligible and niche, ...

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    Country Report

    Cider/Perry in Tunisia

    Jul 2017

    Sales of cider/perry are negligible in Tunisia. No visible sales of these products are expected in the forecast period....

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    Country Report

    Spirits in Tunisia

    Jul 2017

    The opening of new lounges in cities in Tunisia had an important impact on the habits of consumers, who showed a strong taste for spirit-based cocktails by brands like Cuba Libre, Pina Colada and Mojito....

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    Country Report

    Wine in Tunisia

    Jul 2017

    A high percentage of young Tunisians frequent to lounges, bars and nightclubs on a regular basis. This new trend supported on-trade sales, which was hit by the fall in international tourists in the country. Young Tunisians became increasingly aware ...

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    Country Report

    Beer in Tunisia

    Jul 2017

    Société Frigorifique et Brasserie de Tunis (SFBT) remained the key launcher of new brands of beer by releasing the first flavoured beer in Tunisia: Celtia Lemon. SFBT chose to present its latest launch, a blond beer with natural aromas and lemon ...

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    Country Report

    Baby and Child-Specific Products in Tunisia

    Jun 2017

    In Tunisia, baby and child-specific products was largely affected by the increasing number of newborns. In 2016, there were more than 200,000 newborn babies. Despite the average unit price increase, consumers continued to stay loyal to well-known ...

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    Country Report

    Bath and Shower in Tunisia

    Jun 2017

    In 2016, the performance of bath and shower was centred on major categories such as bar soap and body wash/shower gel, as bathing habits did not see major changes in Tunisia. Therefore, these products remained the largest categories in terms of value...

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    Country Report

    Colour Cosmetics in Tunisia

    Jun 2017

    In 2016, colour cosmetics registered current value growth of 6% to reach TND203 million. In Tunisia, the rise in the number of women joining the workforce helped to drive demand for colour cosmetic products. In fact, more Tunisian women are becoming ...

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    Country Report

    Deodorants in Tunisia

    Jun 2017

    In 2016, deodorants increased by 5% in current value terms to reach TND18 million. The importance of hygiene continued to pay a significant role in sales of deodorants. The hot weather conditions drove up demand and kept consumers interested in ...

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    Country Report

    Depilatories in Tunisia

    Jun 2017

    Hair removers/bleaches continued to drive sales of depilatories in Tunisia, accounting for 97% of total value sales as of 2016. Sales usually record a high level during summer, and fade in the colder seasons. Also during the hot season, a large ...

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    Country Report

    Fragrances in Tunisia

    Jun 2017

    Companies have focused on promoting their fragrance brands. During 2016, direct selling companies invested in promoting the category through advertising campaigns. In addition, these companies hired celebrities to advertise their products and gain ...

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    Country Report

    Hair Care in Tunisia

    Jun 2017

    Hair care products are considered essential and more consumers are concerned about their hair health. There are many products available in the market, offering different benefits such as smoothing, hair loss control and moisturising. Therefore, ...

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    Country Report

    Men's Grooming in Tunisia

    Jun 2017

    Men’s grooming witnessed the widening of product distribution; products could be found even in remote areas of Tunisia at the end of the review period. The popularity of male-specific products in categories such as deodorants and men’s shaving was ...

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    Country Report

    Oral Care in Tunisia

    Jun 2017

    Greater awareness among consumers of the importance of oral care continued into 2016. Consumers placed greater importance on oral care as a means of preventing future costs, such as going to the dentist. Furthermore, campaigns from manufacturers ...

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