Rising life expectancy and positive natural change will drive population growth in Turkey. Ageing will continue, with the population above 65 rising while under-14s decline. However, the large number of children in the country will make Turkey an attractive market for the child segment. Urbanisation will increase, particularly in Istanbul, with internal migration driven by career opportunities. A rising population and expanding middle class will make Turkey an attractive consumer market in 2040.
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The Future Demographic reports provide insights on key population themes and how these are set to change over time. Track demographic trends, shifts in consumer profiles and gain an understanding of countries that offer the best prospects. Explore and make the most of the consumer markets of the future.
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