Turkey

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

Despite challenging economic conditions in 2023, the sales volume of personal wipes in Turkey experienced a modest increase. This growth can be attributed to the availability of a wider range of specialised wipes catering to specific needs and…

Throughout 2023, the economic crisis in Turkey cast a substantial shadow over tissue and hygiene sales, leading to a marked decrease in consumers' disposable incomes. This financial strain prompted individuals to adopt more frugal spending habits,…

The demand for Rx (prescription) adult incontinence products in Turkey experienced robust growth in 2023, driven by a surge in volume sales. Open-tape adult diapers designed for heavy incontinence dominated the market, with the Social Security…

Retail tissue demonstrated a single-digit volume growth in 2023, spurred partly by population growth and increased demand. Bulk purchases ahead of significant price increases in July 2023 also contributed to this modest growth, along with promotional…

Despite economic headwinds, retail adult incontinence products in Turkey demonstrated a noteworthy single-digit volume growth in 2023. This growth was spurred by several factors, including the increasing elderly population in the country and a rising…

The year 2023 marked a challenging period for the nappies/diapers/pants product area in Turkey, as it witnessed a negative volume growth driven by the prevailing economic downturn. This decline was primarily attributed to the adverse impact of…

The year 2023 witnessed a notable surge in the volume sales of menstrual care products in Turkey, marking a modest yet significant rebound from the preceding year's decline. This growth was chiefly fuelled by the introduction of new and innovative…

In 2023, sales of away-from-home tissue in Turkey witnessed a positive, albeit low single-digit, volume growth. This uptick was driven by several factors, including the gradual return of individuals to traditional office settings following the…

Value sales continued to be modest for vending in Turkey in 2023. There are a limited number of vending machines, mainly located in the underground stations in Istanbul and Ankara, with snacks and soft drinks being the most popular products sold…

In the last two years of the review period, a noticeable trend in supermarket chains in Turkey involves a strategic reallocation of shelf space within their outlets. There has been a deliberate reduction in the variety of items related to clothing…

There was a further contraction in outlets of small local grocers in Turkey in 2023, as increasing numbers of operators were unable to compete with other formats, in a climate of rising inflation and rising costs. It is extremely difficult for small…

Retail registered both an increase in current and constant value sales in 2023. The Turkish economy improved somewhat in 2023, as significant interest rates hikes and significant currency devaluation dampened inflation. However, inflation remained…

While retail e-commerce in Turkey registered an increase in both current and constant value sales in 2023, it was not one of the stronger performing retail channels. This was because with appliances and electronics continuing to be the most popular…

After discounters, hypermarkets were the best performing grocery channel in Turkey in 2023, in terms of value growth. With inflation still high, hypermarkets registered both a double-digit percentage increase in current and constant value sales.…

With inflation still being very high, overall home improvements registered a fall in constant value sales in Turkey in 2023, as consumers cut back on spending, due to reduced purchasing power. There were also no opening of outlets. Homewares and home…

In spite of continuing soaring price prises, health and beauty specialists performed well in Tukey in 2023, with constant value sales increasing by over a fifth overall, and with beauty specialists in particular performing strongly, Part of the…

Within general merchandise stores, department stores accounted for significantly more value sales than variety stores in Turkey in 2023. The only major player in variety stores is German global player Tchibo, while there are three significant players…

In 2023, discounters emerged as the largest and most dynamic format in the grocery retail sector in Turkey, passing out supermarkets in terms of value sales for the first time. The key factor driving this dynamism was the further openings of new…