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Uruguay

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay Statistics

Uruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Country Briefing

    Business Dynamics: Uruguay

    Oct 2017

    Uruguay’s business environment has improved, with rising ease of doing business in the country. Corruption levels are one of the lowest regionally and the government is focused on making the country’s policies more business friendly. However, annual ...

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    Country Profile

    Uruguay: Country Profile

    Jun 2017

    Uruguay’s economy will see a modest improvement in 2017. Fixed investment is strengthening as business conditions improve. A rise in real wages should eventually provide a boost to private consumption. The economy’s performance is curbed by the weak ...

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    Country Report

    Baby and Child-Specific Products in Uruguay

    May 2017

    Despite the decline in the birth rate in Uruguay, the increasing awareness of baby and child-specific products boosted value sales in 2016. Moreover, consumers are more willing to pay more for products with added value....

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    Country Report

    Bath and Shower in Uruguay

    May 2017

    Uruguayan consumers have been very traditional in regard to bath and shower products. Nevertheless, in recent years, with the development and incursion of new products, consumers have increasingly dared to try them. Moreover, with the expansion of ...

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    Country Report

    Colour Cosmetics in Uruguay

    May 2017

    In recent years, colour cosmetics has taken a greater role in daily beauty routines. The development of cosmetic products, together with the increased number of beauty specialist retailers, has boosted category sales. Despite the slowdown in the ...

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    Country Report

    Deodorants in Uruguay

    May 2017

    In 2016, the deodorants category continued to grow despite the economy decelerating. Deodorants are considered as necessary for everyday hygiene, and therefore this category continued to perform well in value sales terms....

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    Country Report

    Depilatories in Uruguay

    May 2017

    Uruguayan women are more willing to try new products, and experiment in beauty treatments. However, most Uruguayan consumers continue to have strong preferences for depilatories in beauty salons, making selling these products more difficult than in ...

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    Country Report

    Fragrances in Uruguay

    May 2017

    Uruguayan consumers are influenced by fashion, celebrities and social status; therefore, following a trend, consumers are switching to premium brands. However, due to the economic slowdown, consumers are also more sensitive to prices....

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    Country Report

    Hair Care in Uruguay

    May 2017

    Hair care products are considered part of the daily routine among the majority of Uruguayan consumers, but not essential. Women prefer to pay more for good-quality products, while men mostly use the products that are in the house and have less ...

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    Country Report

    Men's Grooming in Uruguay

    May 2017

    Uruguayan men are very traditional. Therefore, the introduction of new men’s grooming products can be a challenge. However, men are starting to accept, and be more interested in, specific-purpose products. Nevertheless, men’s shaving continues to be ...

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    Country Report

    Oral Care in Uruguay

    May 2017

    The Uruguayan population has been increasing its awareness of oral health over the years. The use of toothbrushes and toothpaste has become part of their daily routine, which boosted oral care sales in the review period....

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    Country Report

    Beauty and Personal Care in Uruguay

    May 2017

    In 2016, beauty and personal care products registered a decreased in volume sales compared with the review period average. The economic slowdown together with the drop in consumer purchasing power and the deceleration in Latin American growth ...

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    Country Report

    Skin Care in Uruguay

    May 2017

    Facial care products continue boosting skin care value sales, and accounted for a 77% value share in 2016. The category is led by anti-agers, which is among Uruguayans’ most preferred skin care products....

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    Country Report

    Sun Care in Uruguay

    May 2017

    Sun care products benefit from rising awareness of sun damage among Uruguayan consumers. Due to the damage in the ozone layer above Uruguay, it is extremely necessary to use sun protection to avoid sunburn, which is very common, mostly in summer as ...

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    Country Report

    Adult Incontinence in Uruguay

    Mar 2017

    The continuous efforts of Kimberly-Clark Uruguay SA and Industria Papelera Uruguay Sociedad Anónima to raise the level of consumer awareness about the benefits of using products specifically designed to address adult incontinence is paying off. As a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Uruguay

    Mar 2017

    In 2016, average unit prices within AFH tissue and hygiene posted significant increases that ranged from 12% in the case of AFH paper towels all the way up to 43% for AFH napkins. Premiumisation plays a part in all AFH tissue categories, but there is...

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    Country Report

    Nappies/Diapers/Pants in Uruguay

    Mar 2017

    The per capita use of nappies/diapers/pants in Uruguay amongst children aged 0-36 months, stood at 883 units per child per year in 2016. This figure declined in each of the last three years of the review period, falling by 7% overall since 2013. The ...

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    Country Report

    Tissue and Hygiene in Uruguay

    Mar 2017

    In 2016, after two consecutive years with single-digit current value growth, retail tissue and hygiene saw a healthy recovery posting current value growth of 19% which was significantly better than the CAGR of 11% seen over the review period. Strong ...

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    Country Report

    Retail Tissue in Uruguay

    Mar 2017

    Per capita use of retail tissue products in Uruguay stood at 5.9kg in 2016, which is the second highest in Latin America. However, there is still ample room for future growth when compared to usage in the developed regions of North America and ...

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    Country Report

    Sanitary Protection in Uruguay

    Mar 2017

    The per capita use of sanitary protection in Uruguay amongst women aged 12-54 years old stood at 381 units per woman in 2016. This is one of the highest levels in the world and is well above the usage in North America or Western Europe. Two factors ...

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