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Uruguay

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay Statistics

Uruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Country Briefing

    Business Dynamics: Uruguay

    Oct 2017

    Uruguay’s business environment has improved, with rising ease of doing business in the country. Corruption levels are one of the lowest regionally and the government is focused on making the country’s policies more business friendly. However, annual ...

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    Country Report

    Adult Incontinence in Uruguay

    Mar 2017

    The continuous efforts of Kimberly-Clark Uruguay SA and Industria Papelera Uruguay Sociedad Anónima to raise the level of consumer awareness about the benefits of using products specifically designed to address adult incontinence is paying off. As a ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Uruguay

    Mar 2017

    In 2016, average unit prices within AFH tissue and hygiene posted significant increases that ranged from 12% in the case of AFH paper towels all the way up to 43% for AFH napkins. Premiumisation plays a part in all AFH tissue categories, but there is...

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    Country Report

    Nappies/Diapers/Pants in Uruguay

    Mar 2017

    The per capita use of nappies/diapers/pants in Uruguay amongst children aged 0-36 months, stood at 883 units per child per year in 2016. This figure declined in each of the last three years of the review period, falling by 7% overall since 2013. The ...

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    Country Report

    Tissue and Hygiene in Uruguay

    Mar 2017

    In 2016, after two consecutive years with single-digit current value growth, retail tissue and hygiene saw a healthy recovery posting current value growth of 19% which was significantly better than the CAGR of 11% seen over the review period. Strong ...

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    Country Report

    Retail Tissue in Uruguay

    Mar 2017

    Per capita use of retail tissue products in Uruguay stood at 5.9kg in 2016, which is the second highest in Latin America. However, there is still ample room for future growth when compared to usage in the developed regions of North America and ...

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    Country Report

    Sanitary Protection in Uruguay

    Mar 2017

    The per capita use of sanitary protection in Uruguay amongst women aged 12-54 years old stood at 381 units per woman in 2016. This is one of the highest levels in the world and is well above the usage in North America or Western Europe. Two factors ...

    US$990
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    Country Report

    Wipes in Uruguay

    Mar 2017

    During 2016 wipes unit prices increased in every category of wipes. In the case of baby wipes, a category where prices had remained practically unchanged since 2013, several companies, most notably leading players Kimberly-Clark Uruguay SA and IPUSA,...

    US$990
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    Country Report

    Energy Drinks in Uruguay

    Mar 2017

    With the usual fanfare of most Red Bull events, Infodynamics launched the well-known energy drink in Uruguay in May 2016. The long-awaited introduction of this brand had several delays, as Red Bull had to modify its formula to comply with the ...

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    Country Report

    Concentrates in Uruguay

    Mar 2017

    As economic growth begins to slow down, many consumers are trading down to powder concentrates, the lowest-cost option within soft drinks. Although volume growth of powder concentrates in 2016 was not too significant, at 3% it was the highest of the ...

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    Country Report

    Carbonates in Uruguay

    Mar 2017

    After peaking in 2014, regular cola carbonates through both off-trade and on-trade posted a decline in volume sales in both 2015 and 2016. Although with a lesser impact, the trend was also present in low calorie cola carbonates and non-cola ...

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    Country Report

    Juice in Uruguay

    Mar 2017

    Milotur, now part of Cía Cervecerías Unidas from Chile, completed its processing and bottling plant and launched in 2016 its line of Watt’s nectars. In the largest individual juice category, where several important players such as Cooperativa ...

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    Country Report

    Soft Drinks in Uruguay

    Mar 2017

    After peaking in 2012, total volume growth of soft drinks began a rapid decline, reaching its lowest of the period in 2016 at only 1%. The two larger categories, carbonates and bottled water, already with high per capita consumption, condition the ...

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    Country Report

    RTD Coffee in Uruguay

    Mar 2017

    In Uruguay, there are no RTD coffee brands available in 2016...

    US$990
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    Country Report

    RTD Tea in Uruguay

    Mar 2017

    The smallest and newest category within soft drinks witnessed the entrance of more players with new products exploring its growth possibilities and whether they were able to gain the preference of a large enough group of consumers. In 2016, domestic ...

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    Country Report

    Sports Drinks in Uruguay

    Mar 2017

    Sports drinks remained a 1-brand category with Gatorade in 2016, with the player Fábricas Nacionales de Cerveza SA (FNC) facing no competition. Although per capita consumption was the second lowest in Latin America with ample room for growth, the low...

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    Country Report

    Bottled Water in Uruguay

    Mar 2017

    Although the quality and potability issues of tap water that arose in several areas of the country had been addressed but not fully resolved as at the end of the review period, many consumers continued using tap water, either boiling it in areas ...

    US$990
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    Country Profile

    Uruguay: Country Profile

    Mar 2017

    Uruguay will see another year of lacklustre growth. A rebound in private final consumption and an increase is fixed investment are the main drivers. The fact that the economies of both Argentina and Brazil are struggling represents a major drag for ...

    US$150
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    Country Report

    Coffee in Uruguay

    Mar 2017

    For the second consecutive year, coffee prices were affected by the combination of increases in international prices and the rapid appreciation of the US dollar over the Uruguayan peso (32% since 2014). Consumers, however, still benefiting from a ...

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    Country Report

    Other Hot Drinks in Uruguay

    Mar 2017

    Due to the historic symmetry in Other hot drinks, with Other plant-based hot drinks accounting for 94% of the total off-trade volume sales, the overall performance of the category remains linked to yerba mate sales. The evolution of yerba mate prices...

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