Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Baby and Child-Specific Products in Uruguay

    May 2018

    Baby and child products posted only limited volume growth in 2017. However, due to rising average unit prices, the area saw a strong rise in value sales. Moreover, the trend towards premium and higher quality products is also fuelling value sales. ...

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    Country Report

    Country Report

    Bath and Shower in Uruguay

    May 2018

    When it comes to bath and shower products, Uruguayan consumers remain very traditional. This is highlighted by the widespread popularity of bar soap. Nevertheless, in recent years, there has been increasing interest from consumers in new products. ...

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    Country Report

    Country Report

    Colour Cosmetics in Uruguay

    May 2018

    BB/CC creams is the newest colour cosmetics area in Uruguay, with such products only becoming available in 2012 and sales growing steadily. Both mass and premium companies have launched brands in this area in Uruguay. BB/CC creams can be considered a...

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    Deodorants in Uruguay

    May 2018

    Independent of income, deodorants are considered an essential everyday product among Uruguayans. This means that no matter the economic situation of the consumer, value sales of these products continue to increase. Nevertheless, there are significant...

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    Depilatories in Uruguay

    May 2018

    Unlike in other countries, in Uruguay it is common for women to go to beauty salons to depilate with wax, instead of at home. Together with the belief that using razors makes hair grow back thicker and stronger, this negatively impacts depilatories ...

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    Fragrances in Uruguay

    May 2018

    Fragrances are not considered to be essential personal care products in Uruguay and are instead perceived as expensive and unnecessary products. Consequently, the majority of sales are accounted for by middle and high income consumers. When the ...

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    Country Report

    Country Report

    Hair Care in Uruguay

    May 2018

    Hair care products, especially simpler ones such as shampoos and conditioners, are considered essential everyday items for the majority of Uruguayans. Woman are more willing to pay larger amounts for specific hair care products, while the majority of...

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    Mass Beauty and Personal Care in Uruguay

    May 2018

    Uruguay is considered to be relatively expensive, although income levels are not as high as in other countries with comparative prices. Consequently, premium products can be more difficult to buy for many consumers. Moreover, many consumers do not ...

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    Men's Grooming in Uruguay

    May 2018

    Uruguay is a very conservative country, with men traditionally only purchasing shaving products. Men’s shaving products are always considered to be for men and are therefore typically consumed normally. Deodorants and fragrances have also always been...

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    Oral Care in Uruguay

    May 2018

    During the review period, awareness of the importance of good oral hygiene increased in Uruguay. This can be attributed to the efforts of the Public Health Ministry, which continuously runs health campaigns. There are specific oral health programmes ...

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    Beauty and Personal Care in Uruguay

    May 2018

    Uruguayan consumers remain highly conventional with regard to consumption. Traditionally, consumers tend to trust one particular brand and are more comfortable with familiar, rather than new innovative, products. However, during the review period, ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Uruguay

    May 2018

    The majority of premium products are bought by mid and high income consumers who can afford to spend more on high quality offerings. When there is a slowdown in the economy, the majority of high income households are not affected strongly and ...

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    Country Report

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    Skin Care in Uruguay

    May 2018

    Facial care products are considered to be very traditional in Uruguay and are well-known by all consumers. The majority of these products are purchased by middle and high income consumers since they are not considered to be essential for every day ...

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    Country Report

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    Sun Care in Uruguay

    May 2018

    During the review period, consumer awareness of the dangers of sun exposure increased. The fact that the ozone layer above Uruguay is damaged means that Uruguayans are even more exposed to UV rays, especially in summer. Consequently, it is necessary ...

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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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    Country Profile

    Country Profile

    Uruguay: Country Profile

    Apr 2018

    Uruguay is demonstrating more resilience than its larger neighbours. Consumer spending will moderate but still rise at a healthy pace. Exports will be buoyant thanks to a recovery in Argentina and Brazil. Investment should be steady, supported by the...

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    Strategy Briefing

    Strategy Briefing

    Internet Retailing in Latin America

    Apr 2018

    While Latin America’s internet retailing market is still nascent, growth is strong, particularly in markets which have not experienced deep economic crises. Marketplaces and cross-border transactions are two characteristics of the channel in this ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Mar 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Uruguay

    Mar 2018

    Away-from-home tissue and hygiene remained a small category within retail tissue and hygiene in 2017. AFH tissue is led by paper towels and toilet paper, which are also the biggest categories within retail tissue. These products are commonly supplied...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Uruguay

    Mar 2018

    The birth rate declined over the review period, with families having only two children on average. The declining rate had a noticeable effect on volume sales of nappies/diapers/pants. Nevertheless, with a stable economic situation, companies ...

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