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Uruguay

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay Statistics

Uruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Country Briefing

    Business Dynamics: Uruguay

    Oct 2017

    Uruguay’s business environment has improved, with rising ease of doing business in the country. Corruption levels are one of the lowest regionally and the government is focused on making the country’s policies more business friendly. However, annual ...

    US$250
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    Country Report

    Packaged Food in Uruguay

    Jan 2017

    With minimum volume growth due to the high per capita consumption within specific segments of packaged food, the overall rapid growth of unit prices in 2016 resulted in strong value growth: the second best of the review period and one of the fastest ...

    US$7,150
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    Country Report

    Air Care in Uruguay

    Jan 2017

    Spray/aerosol air fresheners continued to be the preferred format of Uruguayan consumers, driving air care products with 10% value growth in 2016 despite a growing preference on the part of many consumers to try other air care formats....

    US$990
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    Country Report

    Bleach in Uruguay

    Jan 2017

    Uruguayan consumers are very accustomed to using chlorine bleach for disinfection. Moreover, it is commonly used in low-income households as the main home care product, because of the difference in price compared to that of other specific cleaning ...

    US$990
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    Country Report

    Dishwashing in Uruguay

    Jan 2017

    In 2016 Uruguayan consumers kept looking for affordable hand dishwashing products that combine quality and price. Companies tried to meet this need with products that have stronger cleaning power, with minor increases in prices....

    US$990
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    Country Report

    Home Insecticides in Uruguay

    Jan 2017

    In summer of 2016 the Ministerio de Salud Pública focussed on campaigns of awareness and prevention of Dengue, Chikungunya and principally Zika. The campaign boosted the value sales of home insecticides, since year after year awareness amongst ...

    US$990
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    Country Report

    Laundry Care in Uruguay

    Jan 2017

    Despite the slowing of laundry care value sales in 2016, this category remains by far as the biggest one in home care products, still accomplishing good rates of growth....

    US$990
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    Country Report

    Home Care in Uruguay

    Jan 2017

    After 10 years of continued economic growth, the Uruguayan economy is starting to slow down. In spite of the deceleration in economic growth rates, home care value sales continue growing. Laundry care, reaching its maturity level, continues to be the...

    US$2,650
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    Country Report

    Polishes in Uruguay

    Jan 2017

    Use of polishes is widespread in Uruguay, and this category continues to show a good performance. Nevertheless, value growth of shoe polish was lower than that of other polishes categories, largely because of the changes in consumption of footwear. ...

    US$990
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    Country Report

    Surface Care in Uruguay

    Jan 2017

    Although Uruguayan consumers commonly use chlorine bleach products, surface care products are gaining traction in the home care market, achieving continuous growth in retail value sales....

    US$990
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    Country Report

    Toilet Care in Uruguay

    Jan 2017

    Traditionally bathrooms were cleaned with chlorine bleach and other common disinfectants. This trend has been changing and lately the consumption of specific toilet product has been increasing. Nevertheless, the use of common disinfectant is still ...

    US$990
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    Country Briefing

    Households: Uruguay

    Jan 2017

    Uruguay has one of the more developed household markets. Local homes have strong digital connectivity and many buy small household appliances from abroad (due to favourable import duties). Family households are dominant but single-person homes are ...

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    Country Briefing

    Economy, Finance and Trade: Uruguay

    Dec 2016

    Uruguay’s economy continues to be stable, on the back of high government spending and modest recovery in private consumption. Low corruption, relatively high per capita GDP, a stable society, and market-orientated policies support growth. However, ...

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    Country Report

    Rice, Pasta and Noodles in Uruguay

    Dec 2016

    Consumption of chilled and dried pasta in packaged formats has reached a plateau in Uruguay with retail plus foodservice combined volume sales that have remained below the 30,000 tonnes mark for many years and remain fluctuating failing to reach this...

    US$990
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    Country Report

    Baked Goods in Uruguay

    Dec 2016

    The baked goods category is lacking in dynamism, with high per capita consumption and segments that are already mature or close to becoming mature. Though companies in the packaged segments launch new products, they usually do not improve volume ...

    US$990
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    Country Report

    Breakfast Cereals in Uruguay

    Dec 2016

    Although the almost 5% retail volume sales growth in 2016 is better than the review period CAGR, this increase is the result of the performance of hot cereals, with RTE cereals showing a 1% fall in volume sales. The failure of RTE cereals sales to ...

    US$990
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    Country Report

    Processed Fruit and Vegetables in Uruguay

    Dec 2016

    The premiumisation trend that had been quite strong since 2011 saw its momentum lose force in late 2015 and 2016 as economic growth began to slow down. The premium brands that gained the preference of mid- and high-income consumers have failed to ...

    US$990
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    Country Report

    Processed Meat and Seafood in Uruguay

    Dec 2016

    In 2015, after the closing down of Fripur SA, the largest domestic producer of frozen processed seafood, the short-term future of the category seemed compromised. However, after a small decline in volume sales in the last quarter of 2015, the ...

    US$990
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    Country Report

    Confectionery in Uruguay

    Dec 2016

    Sebamar continued to lead chocolate confectionery in value terms in 2015, with a 23% share, entirely derived from sales of its Brazilian-produced Garoto brand. Although showing a declining trend, it is expected to maintain its lead in 2016. ...

    US$2,100
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    Country Report

    Dairy in Uruguay

    Dec 2016

    In 2016, Cooperativa Nacional de Productores de Leche (Conaprole) maintained its leadership of cheese with a 15% share of retail value sales. The company continues to base its success on the weight of the Conaprole brand, which is a synonym for dairy...

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