Uruguay’s business environment has improved, with rising ease of doing business in the country. Corruption levels are one of the lowest regionally and the government is focused on making the country’s policies more business friendly. However, annual ...

Consumers have consistently traded-up to premium brands, domestic and imported. In the latter part of the review period this shift broadened to encompass the increasing number of craft beers, which became available in pubs and restaurants in ...

Cider consumption is no longer pegged to local production as there is always a surplus stock and quite large volumes of unfermented apple juice available. Instead, variations in total volume sales reflect the mood of consumers, with low-income ...

The overall performance of alcoholic drinks in terms of volume sales continued to be pegged to beer and wine. Wine sales continued to trend downwards, which dampened the overall growth potential. Beer, on the other hand, sustained total volume growth...

After the initial boom in sales of spirit-based RTDs in 2011-2012, following Diageo Uruguay’s launch of Smirnoff Ice, total volume sales growth stabilised at 3% for two consecutive years. In late 2014, Fábricas Nacionales de Cerveza (FNC) launched ...

In late 2016, ANCAP, the state-owned oil, alcohol and Portland cement company, and parent of CABA, announced that it had started a streamlining process to reduce and eventually stem endemic, massive losses. One of the measures calls for the merger of...

Many Uruguayan consumers who saw their incomes increase in real terms traded-up from table wines to the least expensive VCP wines. There is a constant shift towards better quality wines in Uruguay. As a result, Uruguayans are drinking less but better...

Uruguay’s economy will see a modest improvement in 2017. Fixed investment is strengthening as business conditions improve. A rise in real wages should eventually provide a boost to private consumption. The economy’s performance is curbed by the weak ...

Despite the decline in the birth rate in Uruguay, the increasing awareness of baby and child-specific products boosted value sales in 2016. Moreover, consumers are more willing to pay more for products with added value....

Uruguayan consumers have been very traditional in regard to bath and shower products. Nevertheless, in recent years, with the development and incursion of new products, consumers have increasingly dared to try them. Moreover, with the expansion of ...

In recent years, colour cosmetics has taken a greater role in daily beauty routines. The development of cosmetic products, together with the increased number of beauty specialist retailers, has boosted category sales. Despite the slowdown in the ...

In 2016, the deodorants category continued to grow despite the economy decelerating. Deodorants are considered as necessary for everyday hygiene, and therefore this category continued to perform well in value sales terms....

Uruguayan women are more willing to try new products, and experiment in beauty treatments. However, most Uruguayan consumers continue to have strong preferences for depilatories in beauty salons, making selling these products more difficult than in ...

Uruguayan consumers are influenced by fashion, celebrities and social status; therefore, following a trend, consumers are switching to premium brands. However, due to the economic slowdown, consumers are also more sensitive to prices....

Hair care products are considered part of the daily routine among the majority of Uruguayan consumers, but not essential. Women prefer to pay more for good-quality products, while men mostly use the products that are in the house and have less ...

Uruguayan men are very traditional. Therefore, the introduction of new men’s grooming products can be a challenge. However, men are starting to accept, and be more interested in, specific-purpose products. Nevertheless, men’s shaving continues to be ...

The Uruguayan population has been increasing its awareness of oral health over the years. The use of toothbrushes and toothpaste has become part of their daily routine, which boosted oral care sales in the review period....

In 2016, beauty and personal care products registered a decreased in volume sales compared with the review period average. The economic slowdown together with the drop in consumer purchasing power and the deceleration in Latin American growth ...

Facial care products continue boosting skin care value sales, and accounted for a 77% value share in 2016. The category is led by anti-agers, which is among Uruguayans’ most preferred skin care products....

Sun care products benefit from rising awareness of sun damage among Uruguayan consumers. Due to the damage in the ozone layer above Uruguay, it is extremely necessary to use sun protection to avoid sunburn, which is very common, mostly in summer as ...