Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Cigarettes in Uruguay

    Jul 2018

    The government has made strong efforts to reduce the consumption of tobacco products. Amongst the different regulations, it is prohibited to smoke in enclosed spaces and public places, and close to hospitals and education premises. Moreover, there ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Uruguay

    Jul 2018

    In contrast to cigarettes, it is not common to smoke cigars and cigarillos in Uruguay. These are relatively expensive products, which are mainly consumed by high-income consumers. Moreover, these products are not consumed on a daily basis, but are ...

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    Tobacco in Uruguay

    Jul 2018

    In 2008, the Uruguayan government released a law regulating tobacco products. The aim of the law was to protect the population from the harm associated with smoking. It led to huge changes for tobacco consumers. It restricted the areas where people ...

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    Smokeless Tobacco and Vapour Products in Uruguay

    Jul 2018

    In 2017, sales of smokeless tobacco remained insignificant in Uruguay. Chewing tobacco cannot be found in branded format in the country, and is only available in the north, where there are still small plantations, and sales remain very low....

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Latin America

    Jun 2018

    Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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    Country Report

    Alcoholic Drinks in Uruguay

    Jun 2018

    Beer is by far the largest category in volume terms within alcoholic drinks in Uruguay. Over the review period, there was an increasing shift towards craft beer, which encouraged the opening of many new on-trade outlets that focused on sales of craft...

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    Country Report

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    Beer in Uruguay

    Jun 2018

    Over the review period, there was a trend towards purchases of craft beer, and at the expense of traditional industrialised beers. This trend was reflected in the increasing number of on-trade outlets dedicated to sales of craft beer. Moreover, many ...

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    Country Report

    Cider/Perry in Uruguay

    Jun 2018

    Sales of cider and perry products are very seasonal in the country. These products are not normally consumed over the whole year, but sales are particularly strong during Christmas and New Year. It is increasingly common for foodservice outlets to ...

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    Country Report

    Rtds/High-Strength Premixes in Uruguay

    Jun 2018

    RTDs/high-strength premixes is the smallest category in volume terms within alcoholic drinks in the country, with sales far below those of other categories. These are products that are aimed at very specific consumers, and at expensive average unit ...

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    Country Report

    Country Report

    Spirits in Uruguay

    Jun 2018

    Contrary to what has been seen in other countries, whiskies has remained the preferred choice within spirits for Uruguayan consumers for more than 20 years, and without much possibility of growth for other categories within spirits. Traditionally, ...

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    Wine in Uruguay

    Jun 2018

    There are many wineries in Uruguay, producing many different types of wines of a very good quality; however, wine produced nationally needs to go through many checks, from INAVI, before going on sale. Moreover, the climate is a major factor for ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Uruguay

    May 2018

    Baby and child products posted only limited volume growth in 2017. However, due to rising average unit prices, the area saw a strong rise in value sales. Moreover, the trend towards premium and higher quality products is also fuelling value sales. ...

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    Country Report

    Bath and Shower in Uruguay

    May 2018

    When it comes to bath and shower products, Uruguayan consumers remain very traditional. This is highlighted by the widespread popularity of bar soap. Nevertheless, in recent years, there has been increasing interest from consumers in new products. ...

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    Country Report

    Colour Cosmetics in Uruguay

    May 2018

    BB/CC creams is the newest colour cosmetics area in Uruguay, with such products only becoming available in 2012 and sales growing steadily. Both mass and premium companies have launched brands in this area in Uruguay. BB/CC creams can be considered a...

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    Country Report

    Country Report

    Deodorants in Uruguay

    May 2018

    Independent of income, deodorants are considered an essential everyday product among Uruguayans. This means that no matter the economic situation of the consumer, value sales of these products continue to increase. Nevertheless, there are significant...

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    Country Report

    Depilatories in Uruguay

    May 2018

    Unlike in other countries, in Uruguay it is common for women to go to beauty salons to depilate with wax, instead of at home. Together with the belief that using razors makes hair grow back thicker and stronger, this negatively impacts depilatories ...

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    Country Report

    Fragrances in Uruguay

    May 2018

    Fragrances are not considered to be essential personal care products in Uruguay and are instead perceived as expensive and unnecessary products. Consequently, the majority of sales are accounted for by middle and high income consumers. When the ...

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    Country Report

    Country Report

    Hair Care in Uruguay

    May 2018

    Hair care products, especially simpler ones such as shampoos and conditioners, are considered essential everyday items for the majority of Uruguayans. Woman are more willing to pay larger amounts for specific hair care products, while the majority of...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Uruguay

    May 2018

    Uruguay is considered to be relatively expensive, although income levels are not as high as in other countries with comparative prices. Consequently, premium products can be more difficult to buy for many consumers. Moreover, many consumers do not ...

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