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Uruguay

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay Statistics

Uruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Country Report

    Travel in Uruguay

    Oct 2017

    While Argentinian, Chilean, and Brazilian tourists flocked to Uruguay’s beaches in January 2017, the country continues to diversify its tourism product to attract tourists year round. Bird watching trips, local architecture, rural tourism, gay and ...

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    Country Profile

    Uruguay: Country Profile

    Oct 2017

    Though the economy is still sluggish, Uruguay is demonstrating more resilience than its larger neighbours. Fixed investment will increase as business conditions improve. Private final consumption will see modest gains. Stronger growth among Uruguay’s...

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    City Review

    Montevideo City Review

    Sep 2017

    With two million inhabitants in 2016, Montevideo is among the smallest capital cities in Latin America. The city accounted for 69% of national GDP in 2016. Montevideo is a key hub of commerce, finance, culture and higher education in Uruguay. The ...

    US$725
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    Country Report

    Tobacco in Uruguay

    Jul 2017

    Cigarettes remains the biggest tobacco category in Uruguay in both value and volume sales terms. However, after three years of growth, volume sales fell in 2016, mainly due to increases in the IMESI tax....

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    Country Report

    Cigarettes in Uruguay

    Jul 2017

    The Uruguayan government continues to focus on reducing consumption of tobacco, with the IMESI tax, which is specifically for tobacco, increasing by 15% in 2016. The increase of this tax resulted in a rise in unit prices in cigarettes and a ...

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    Country Report

    Smokeless Tobacco and Vapour Products in Uruguay

    Jul 2017

    Smokeless tobacco value sales remain insignificant in Uruguay....

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Uruguay

    Jul 2017

    There is no firmly established tradition in Uruguay for smoking cigars and cigarillos. With the exception of some high-income consumers who smoke cigars on a regular basis, the vast majority of those who purchase cigars and cigarillos are only ...

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    Country Report

    Beer in Uruguay

    Jun 2017

    Consumers have consistently traded-up to premium brands, domestic and imported. In the latter part of the review period this shift broadened to encompass the increasing number of craft beers, which became available in pubs and restaurants in ...

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    Country Report

    Cider/Perry in Uruguay

    Jun 2017

    Cider consumption is no longer pegged to local production as there is always a surplus stock and quite large volumes of unfermented apple juice available. Instead, variations in total volume sales reflect the mood of consumers, with low-income ...

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    Country Report

    Alcoholic Drinks in Uruguay

    Jun 2017

    The overall performance of alcoholic drinks in terms of volume sales continued to be pegged to beer and wine. Wine sales continued to trend downwards, which dampened the overall growth potential. Beer, on the other hand, sustained total volume growth...

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    Country Report

    Rtds/High-Strength Premixes in Uruguay

    Jun 2017

    After the initial boom in sales of spirit-based RTDs in 2011-2012, following Diageo Uruguay’s launch of Smirnoff Ice, total volume sales growth stabilised at 3% for two consecutive years. In late 2014, Fábricas Nacionales de Cerveza (FNC) launched ...

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    Country Report

    Spirits in Uruguay

    Jun 2017

    In late 2016, ANCAP, the state-owned oil, alcohol and Portland cement company, and parent of CABA, announced that it had started a streamlining process to reduce and eventually stem endemic, massive losses. One of the measures calls for the merger of...

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    Country Report

    Wine in Uruguay

    Jun 2017

    Many Uruguayan consumers who saw their incomes increase in real terms traded-up from table wines to the least expensive VCP wines. There is a constant shift towards better quality wines in Uruguay. As a result, Uruguayans are drinking less but better...

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    Country Report

    Baby and Child-Specific Products in Uruguay

    May 2017

    Despite the decline in the birth rate in Uruguay, the increasing awareness of baby and child-specific products boosted value sales in 2016. Moreover, consumers are more willing to pay more for products with added value....

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    Country Report

    Bath and Shower in Uruguay

    May 2017

    Uruguayan consumers have been very traditional in regard to bath and shower products. Nevertheless, in recent years, with the development and incursion of new products, consumers have increasingly dared to try them. Moreover, with the expansion of ...

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    Country Report

    Colour Cosmetics in Uruguay

    May 2017

    In recent years, colour cosmetics has taken a greater role in daily beauty routines. The development of cosmetic products, together with the increased number of beauty specialist retailers, has boosted category sales. Despite the slowdown in the ...

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    Country Report

    Deodorants in Uruguay

    May 2017

    In 2016, the deodorants category continued to grow despite the economy decelerating. Deodorants are considered as necessary for everyday hygiene, and therefore this category continued to perform well in value sales terms. ...

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    Country Report

    Depilatories in Uruguay

    May 2017

    Uruguayan women are more willing to try new products, and experiment in beauty treatments. However, most Uruguayan consumers continue to have strong preferences for depilatories in beauty salons, making selling these products more difficult than in ...

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    Country Report

    Fragrances in Uruguay

    May 2017

    Uruguayan consumers are influenced by fashion, celebrities and social status; therefore, following a trend, consumers are switching to premium brands. However, due to the economic slowdown, consumers are also more sensitive to prices....

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    Country Report

    Hair Care in Uruguay

    May 2017

    Hair care products are considered part of the daily routine among the majority of Uruguayan consumers, but not essential. Women prefer to pay more for good-quality products, while men mostly use the products that are in the house and have less ...

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