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Uruguay

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay Statistics

Uruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Briefing

    Economy, Finance and Trade: Uruguay

    Nov 2017

    Uruguay is one of the most developed nations in Latin America and enjoys relative political stability. However, its economy was negatively impacted by regional weakness over 2011-2016, which also caused foreign direct investment (FDI) inflows to ...

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    Country Briefing

    Income and Expenditure: Uruguay

    Nov 2017

    Uruguay’s per capita gross income and spending levels rank amongst the highest for major Latin American economies. However, real growth of the Uruguayan consumer market eased over 2015-2016, as a result of the country’s economic slowdown during this ...

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    Country Report

    Ready Meals in Uruguay

    Nov 2017

    In 2017, ready meals continued to record steady volume growth as manufacturers sought to address consumer demand for convenience, especially among younger adults with mid to high incomes, via a wider range of products. ...

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    Country Report

    Sauces, Dressings and Condiments in Uruguay

    Nov 2017

    Uruguayan consumers, especially those with higher incomes, continued to drive sales of smaller categories in sauces, dressings and condiments as they were able to absorb price increases. However, due to their small size, they had little impact on ...

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    Country Report

    Soup in Uruguay

    Nov 2017

    Instant soup continued to record solid growth in 2017 as more consumers opted for this convenient format not only at home but also at school, in the workplace or while on the go. The launch of healthier options over the review period also contributed...

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    Country Report

    Spreads in Uruguay

    Nov 2017

    The already high per capita consumption of spreads in Uruguay, which is well above the Latin American average, is adversely impacting the category’s volume performance, with sales declining for the second consecutive year in 2017. This decline is ...

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    Strategy Briefing

    Carbonates in Latin America

    Nov 2017

    Latin America is the second-largest carbonates market in the world, with annual sales of USD37.9 billion at retail in 2016. However, growth prospects are diminishing for the category as consumers grow more concerned about the negative health effects ...

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    Country Report

    Analgesics in Uruguay

    Nov 2017

    Analgesics saw one of the highest increases in consumption in Uruguay in current value terms during the review period. One of the reasons for this was the rise in self-medication, which is of concern to the health authorities in the country. ...

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    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Uruguay

    Nov 2017

    Winter temperatures decreased in Uruguay over the review period. This drop in temperatures resulted in increased demand for cough, cold and allergy (hay fever) remedies, which was reflected in strong current value growth. Moreover, the distrust of, ...

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    Country Report

    Dermatologicals in Uruguay

    Nov 2017

    Dermatologicals saw strong growth over the review period in current value terms. As a highly competitive category, companies tried to outperform each other by improving and constantly launching new products. Nappy (diaper) rash treatments was the ...

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    Country Report

    Digestive Remedies in Uruguay

    Nov 2017

    With increasing levels of stress and busier lifestyles, Uruguayans are finding less time to make lunch and are making poorer choices in their dietary habits. These bad eating habits involving poor-quality food and quick meals continues to have a ...

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    Country Report

    Herbal/Traditional Products in Uruguay

    Nov 2017

    Herbal/traditional products remains a small category in consumer health in Uruguay. There has always been distrust towards herbal/traditional products from the Uruguayan population. As there are no so rigorous controls for these types of products, in...

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    Country Report

    Consumer Health in Uruguay

    Nov 2017

    After a decade of continuous economic growth in Uruguay, in 2015 the country’s GDP started to slowdown. The slowdown in the economic situation has had an impact in all economic sectors, and consequently has had a negative effect on consumer health’s ...

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    Country Report

    Sports Nutrition in Uruguay

    Nov 2017

    There has been a growing trend for health and wellness worldwide, including in Uruguay. Consumers are increasingly taking care for their physique, aided by sports brands and manufacturers. The growing understanding about the benefits that sports ...

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    Country Report

    Weight Management and Wellbeing in Uruguay

    Nov 2017

    According to a study from Panmerican Health Organization (OPS) and the Food and Agriculture Organization of the United Nations (FAO) 62% of Uruguayan adults are overweight, which surpasses the region’s mean average which is 58% for Latin America. The...

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    Country Report

    Wound Care in Uruguay

    Nov 2017

    In 2014 the Ley de Seguridad Vial (Road Safety Act), Law 19,061, came into effect. The law established among other things that all vehicles with four or more wheels operating on public roads throughout Uruguay must carry a first aid kit. In 2015 the ...

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    Strategy Briefing

    Video Games in Latin America

    Nov 2017

    The Latin American video games market declined in 2016 as macroeconomic and political issues throughout the region hurt incomes and diminished the ability of householders to purchase video games products, particularly static consoles. However, the ...

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