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 Market Research for Uruguay

Euromonitor publishes reports on industries, consumers and demographics in Uruguay.

  • Industry specific reports offer insight into market size and market share in Uruguay; as well as industry trends in each specific industry.
  • Uruguay in 2030: The Future Demographic contains information on long term population changes, population by gender, consumer segment: babies, infants, toddlers, children, tweenagers, teenagers, studying age, young-adults, middle-aged adults, and the elderly.

View our Uruguay statistics factfile.

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Future Demographic

Uruguay in 2030: The Future Demographic

In 2030, the population of Uruguay will reach 3.6 million, an increase of 6.9% from 2010. As the baby boomer generation hits retirement age the overall population of Uruguay is ageing. Net migration has been consistently negative since 1980 and this ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Other Hot Drinks in Uruguay

After the commotion produced by the launch of La Vuelta yerba mate by Montevideo Refrescos SA (The Coca-Cola Co) in late-2009 and the relative success it had in 2010, 2011 has not been a good year for this brand. Many yerba mate consumers, who due to...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Hot Drinks in Uruguay

With volume growth rates falling in the two larger categories, other hot drinks and coffee and only tea showing signs of a recovery in volume sales, off-trade value sales nevertheless posted excellent performances which resulted in the best hot ...

Mar 2012 | US$1,900| Add to cart | View details ›

Country Report

Tea in Uruguay

The convenience of tea bags over loose tea alternatives keeps impacting volume sales of the latter adversely. This is quite evident in both the loose black standard tea and loose black specialty tea categories which post declining rates in 2011. The ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Coffee in Uruguay

The premiumisation trend in instant coffee remains strong in 2011 with more product options in speciality Italian coffee to choose from. The good overall economic conditions prevailing in the country have allowed consumers, whose purchasing power ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Bottled Water in Uruguay

In 2011, different players looked into the flavoured water category to increase their respective overall shares within bottled water, however they all employed different strategies. While Cía Salus SA continues to add new flavours, which it makes ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Carbonates in Uruguay

Trusting the solid economy and knowing that consumers’ purchasing power was once again on the rise, companies applied important double-digit price increases during 2011 in most carbonates categories in a move that boosted off-trade value sales to ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Concentrates in Uruguay

The good economic conditions prevailing in Uruguay during 2011, with consumer purchasing power increasing once again, resulted in an acceleration of the trading up trend towards more expensive soft drinks (carbonates and flavoured bottled water) that...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Fruit/Vegetable Juice in Uruguay

The trend that began to show some force in 2009, with more consumers shifting towards healthier products, continued to gain momentum in 2010 to become firmly established in 2011. Thus, not from concentrate 100% juice, perceived as the most natural ...

Mar 2012 | US$900| Add to cart | View details ›

Country Report

Soft Drinks in Uruguay

In 2011, most companies applied the same successful recipe of the previous two years in order to maximise off-trade value sales in the face of slowing volume growth rates, a trend seen in the second half of the review period. Unit price increases in ...

Mar 2012 | US$1,900| Add to cart | View details ›

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Books more ›

Reference Book

Consumer Americas 2012

Oct 2011

Reference Book

World Health Databook

May 2011

Reference Book

Future Demographic - Global population forecasts to 2030

Mar 2012