Western Europe

Sun care saw a slow start to the year in 2023 due to a milder than usual spring and a belated start of the summer. However, the summer season started to pick up from July onwards, with sun care sales performing extremely well in the key month of…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

Premium beauty and personal care registered double-digit growth in current value terms in 2023, following a similar trend seen in 2022. Growth was driven by the dynamism of premium facial make-up and skin care with these categories benefiting from…

Oral care saw steady growth in current value terms in 2023 driven largely by significant price increases. In terms of unit price growth, toothpaste recorded among the most notable increases in 2023, followed by dental floss, denture care and…

Men’s grooming recorded dynamic growth in current value terms for the third consecutive year in 2023, mainly led by significant price hikes across all product categories. This surge can be attributed to inflationary pressures, which prompted…

Mass beauty and personal care registered strong growth in current value terms in 2023, with this coming on the back of high price increases. With inflation raising production costs most players were pushed to raise their prices. High inflation not…

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

Sales of fragrances saw a quick recovery returning to pre-pandemic levels by the end of 2022 in both value and volume terms. Fragrances continued to show a similar trend in 2023 with double-digit growth in current value terms as well as steady growth…

Sales of depilatories saw a positive performance in both volume and current value terms in 2023. Demand for these products was sustained by consumers continuing to return to their more active lifestyles, following the end of the pandemic, with 2023…

Deodorants saw dynamic double-digit growth in current value terms in Italy in 2023. While most of the beauty and personal care products sales were primarily boosted by price hikes, deodorants stood out as it achieved positive growth in volume terms…

Colour cosmetics continued to show double-digit growth in current value terms in 2023 in line with the previous year. While face masks were still worn in many situations in 2022, they were discarded by most people in 2023 as all remaining…

Beauty and personal care in Italy saw high single-digit growth in current value terms in 2023, with sales favoured by being a year without major disruptions, with 2022 being affected by various negative events. These included the prohibition of…

Bath and shower saw strong growth in current value terms in 2023 but this was mainly due to significant price increases from most players. Soaring inflation led to a substantial increase in production costs which was subsequently reflected in the…

Baby and child-specific products continued to see current value growth in 2023, following on from the recovery seen in the post-pandemic period, with growth supported by the strong price increases seen across the various categories. With high…

Sun care in France saw a strong performance in 2023 – one of the strongest in beauty and personal care, with current value growth approaching the double digits. All categories, including sun protection, aftersun, self-tanning, and baby and…

In 2023, skin care in France saw growth in both retail volume and current value terms, and was one of the best performing categories within beauty and personal care. Premium skin care led value growth, but mass skin care also showed a positive…

Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…

Despite maintaining a slight retail volume decline in 2023, oral care in France saw solid current value growth, with almost all categories, except mouth fresheners, showing positive performances, due to increasing unit prices. Ongoing inflation in…

Men’s grooming in France saw a marginal retail volume decline in 2023, but showed positive current value growth, and surpassed the pre-COVID-19 figure in value terms. This growth was fuelled by significant price growth across categories, driven by…

Mass beauty and personal care in France demonstrated positive current value growth in the low single digits in 2023. Price increases driven by inflation supported value growth in most mass categories, although volume sales struggled to remain…