Tissue and Hygiene

Wipes in Australia witnessed notable growth in current value terms in 2023, primarily driven by the continued appeal of wipes amongst consumers for their convenience and ease of use, especially as people resumed their busy lifestyles post-pandemic.…

In 2023, tissue and hygiene in Australia performed well, with single-digit current value growth rates seen across both retail and away-from-home (AFH) tissue and hygiene, primarily driven by factors such as the high inflationary environment, and…

Rx/reimbursement adult incontinence in Australia saw volume and current value growth in 2023. The policy and pre-budget submission by the Continence Foundation of Australia for 2023-2024 continues to tackle the stigma and restrictions associated with…

Retail tissue in Australia saw low retail volume growth in 2023, and a more dynamic current value increase, experiencing high single-digit growth. However, challenges such as rising unit prices and supply chain disruptions persisted, albeit to a…

Retail adult incontinence in Australia experienced minimal retail volume growth and solid single-digit current value growth in 2023, driven by various factors, including an ageing population, rising consumer awareness, and a greater variety of…

In 2023, nappies/diapers/pants in Australia experienced marginal retail volume growth and solid current value growth. Low volume growth was influenced by several factors, including a declining birth rate and increased competition from washable…

Menstrual care in Australia experienced growth in both retail volume and current value terms in 2023, fuelled by several factors. As consumers resumed their normal routines, including going back to work and being more mobile, the demand for menstrual…

Overall away-from-home (AFH) tissue and hygiene in Australia experienced notable volume and current value growth rates in 2023. Growth in retail tissue was driven by several factors, including persistent hygiene habits formed during the pandemic, the…

In 2023, wipes maintained dynamic double-digit retail volume and current value growth in India. Sales of home care wipes and floor cleaning systems remained negligible in 2023, therefore all sales were accounted for by personal wipes. The surge in…

Tissue and hygiene in India continued its positive trajectory in volume and current value terms in 2023, with growth for both retail and away-from-home (AFH) tissue and hygiene. In most categories, volume growth slowed slightly compared with 2022.…

In 2023, retail tissue continued to experience double-digit retail volume and current value growth in India, on the basis of changing hygiene practices, increasing consumer awareness, and habit persistence. Traditionally, cloth rags and fabric were…

In 2023, retail adult incontinence saw another year of high single-digit retail volume and current value growth in India, primarily due to the nation’s ageing population and lifestyle-associated health problems. The pandemic and resultant lockdowns…

Overall nappies/diapers/pants recorded positive performances in both retail volume and current value terms in India in 2023. This was mainly attributable to disposable pants, which dominates sales in the category in India. This is in part due to the…

Menstrual care in India witnessed high single-digit retail current value and volume growth in 2023, on account of habit persistence, new product launches, and growing awareness regarding the importance of menstrual hygiene. Regular users of menstrual…

Away-from-home (AFH) tissue and hygiene maintained a second year of double-digit current value growth in India in 2023. AFH hygiene, which consists only of AFH incontinence products, saw the strongest increase. With the growing prevalence of…

In Asia Pacific, key factors of digitalisation, industry upgrades, and demographic shifts are collectively reshaping the landscape and consumer behaviours. This report explores the motivations, preferences and purchasing patterns of health and beauty…

Amidst the aftermath of the pandemic and with the prevailing socioeconomic challenges, wipes has consolidated as an essential category in retail hygiene in Brazil, and maintained dynamic current value growth in 2023. As the pandemic instilled a…

In recent years, Brazil witnessed a significant transformation in its tissue and hygiene industry, solidifying its position as a major player in the global market. With remarkable growth in revenue and volume sales in some categories, the industry in…

Rx/reimbursement adult incontinence continued to experience steady volume and current value growth in Brazil in 2023, despite economic challenges. However, the category faced significant hurdles, particularly in health units, where a shortage of…

In 2023, retail tissue saw dynamic retail volume and current value growth in Brazil. In the tumultuous landscape of this year, the category witnessed profound consolidation, marking a pivotal moment in its evolution. Preceded by years of economic…