Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Tissue and hygiene registered solid retail volume growth in 2023, reflecting the strong consumer demand for tissue and hygiene in Ireland. Overall consumption has lowered compared to 2022 levels, as demand patterns normalised within the tissue and…
In 2023, the tissue and hygiene landscape in Hungary was impacted by high levels of inflation and rising prices, resulting in double-digit retail value growth. However, retail volume levels were challenged, with consumers adapting their purchasing…
Tissue and hygiene in Guatemala registered healthy current value growth, though constant value and volume growth was more moderate, as inflation still continued to be an issue, though price rises eased. As such, consumers were price sensitive and…
In 2023, the tissue and hygiene landscape in Greece recorded double-digit retail value growth, driven by rising price points. However, the decline in disposable incomes influenced and shaped consumer behaviour in the tissue and hygiene market. While…
Tissue and hygiene in Finland witnessed a notable change in 2023, marked by a slowdown in price increases. However, the lingering effects of previous hikes left consumers highly attuned to costs, driving a preference for more affordable options. The…
Despite the fallout from the ongoing economic downturn and the Russia-Ukraine conflict, which led to high inflation, tissue and hygiene in Algeria performed well in 2023, recording healthy volume and current value growth in the year. This was…
Value sales of RX/reimbursement adult incontinence products registered moderate growth in 2023. For many people who are embarrassed about incontinence issues, there is a preference to buy incontinence products online, despite insurance reimbursement…
RX/reimbursement adult incontinence in Lithuania experienced significant growth in 2023, largely driven by state support and legislative changes. The decrease in prices for Rx products by 20-30% from July 1, 2023, provided a substantial boost to…
The demographic landscape in Latvia is undergoing a significant shift, with an increasing proportion of the population comprising elderly individuals. This demographic trend is particularly pronounced among single pensioners who often require…
Rx/reimbursement adult incontinence remained in a slump in Italy in 2023, as the government continues to reduce its spending in the healthcare system. In 2024, public expenditure in hospitals and so-called “Community Health Houses” will be further…
In 2023, Rx/reimbursement adult incontinence was on the rise in Hungary, fuelled by the ageing population, which led to increased and ongoing use of the products. In a time of rising inflation, consumers were increasingly attracted to reimbursement…
In 2023, retail value sales of retail tissue in the Netherlands experienced solid growth. However, declining disposable incomes are leading some consumers to decrease their usage of toilet paper. Adjustments in their purchasing behaviour have…
In 2023, the absence of COVID-19 restrictions marked a significant shift from the preceding years of pandemic-induced lockdowns and constraints. Between 2020 and 2022, New Zealanders spent extended periods at home, resulting in heightened demand for…
In 2023, retail tissue categories recorded dynamic growth in Morocco, leading to double-digit retail value growth. A key driver of growth was the expanding consumer base. With per capita consumption of retail tissue in Morocco estimated at around…
As Lithuania emerged from the pandemic in 2023, retail tissue underwent a period of adjustment, navigating the new normal. Amidst this transition, certain products like toilet paper, regarded as household staples, remained relatively stable,…
Throughout 2023, the demand for paper towels experienced remarkable growth in both value and volume terms. This surge can be attributed to the growing recognition among consumers of the versatility and practicality of paper towels in various…
In 2023, retail tissue in Kenya witnessed a significant slowdown in volume growth as rising prices of toilet paper weakened consumption. High inflation and pressures on household budgets created a challenging environment for the toilet paper…
Value sales in retail tissue were supported by inflationary pressures surrounding the paper industry in Italy in 2023. The paper industry is highly energy intensive, including in terms of water volumes used, thus costs have skyrocket for…
Retail tissue in Ireland witnessed a second year of high current value growth in 2023, underpinned by unit price increases, as well as buoyant demand for tissue products. However, the impact of inflation has subsided in 2023, putting less pressure on…
In 2023, retail value sales of retail tissue were double-digit in Hungary, driven by ongoing inflation and price hikes. Consumer purchasing behaviour changed in line with the economic downturn, driving interest in more affordable, economy retail…