Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
The Q3 forecast update for retail tissue and disposable hygiene globally demonstrates a downgrade to growth in 2020, versus the previous quarterly update. However, at a category and market level, the extent of downgrades and upgrades differs and…
Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating…
MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…
Asia Pacific is currently the largest and fastest growing retail tissue market in the world and still has huge room for growth due to its fast-growing economy. Rising urbanisation and average disposable income coupled with growing hygiene awareness…
Feminine protection continues to see growth globally, with developing markets experiencing higher growth and offering significant untapped potential. The category’s performance is shaped by socioeconomic, demographic, and lifestyle trends. Innovation…
Global retail tissue is seeing growth, driven by demand in developing regions. While 2020 saw a surge in sales in developed markets, sales growth is expected to start returning to pre-COVID-19 trends in 2021. This report analyses global growth and…
The category of baby nappies/diapers/pants sees positive growth globally, with increased usage in developing markets. Developed regions have seen a push for premium to improve value in the absence of organic growth. Performance in 2020 will be shaped…
The global retail disposable hygiene marketplace continued to see positive growth in 2019, with further positive trajectory expected through 2024 and driven mainly by developing regions. The Coronavirus environment in 2020 presents both challenges…
As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity…