Advertising in India: ISIC 743

Country Report

About This Report

Mar 2018

Industry grows by 10% in 2016, as positive macroeconomic trends more than offset few negative developments such as demonetisation

Emergence of digital advertising and continuously strong performance in traditional advertising platforms forecast to elevate industry’s turnover at 13% CAGR over 2016-2021

Industry firms anticipated to launch new business units and introduce digital solutions to tap into domestic growth opportunities

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Advertising in India: ISIC 743

Euromonitor International's report on #Company# delivers a detailed strategic analysis of the company's business, examining its performance in the Business Services market and the global economy.

Company and market share data provide a detailed look at the financial position of #Company#, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of #Company#.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of #Company# provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Headlines

Prospects

Industry benefits from rising consumption, business development and higher public ad spending in India
IT services industry maintains its role as major ad spender
Growth expected in all media, with mobile advertising enjoying the greatest gains

Competitive Landscape

New business units to be created in industry to capitalise on growth opportunities
Indian advertising agencies to actively work on new digital tools

Industry Overview

Chart 1 Production vs Nominal GDP 2001–2021
Table 1 Key Industry Indicators 2011–2016
Table 2 Key Industry Indicators: Annual Growth 2012–2016

Industry Sectors

Chart 2 Industry Sectors’ Growth Indices 2001–2021
Table 3 Production by Sector: Value 2011–2016
Table 4 Production by Sector: Annual Growth 2012–2016
Table 5 Production by Sector: Share of Total 2011–2016

Firmographics

Table 6 Industry Leaders: Company Production Shares in 2016

Import and Export

Chart 3 Import vs Export Growth 2001-2016
Table 7 Import and Export 2011–2016

Market and Buyers

Table 8 Key Market Indicators 2011–2016
Table 9 Key Market Indicators: Annual Growth 2012–2016

B2B Buyers

Table 10 B2B Sales Structure 2011–2016
Table 11 B2B Sales Structure: Annual Growth 2012–2016
Table 12 B2B Sales Structure: Share of Total 2011–2016

Key B2B Buyer Analysis

Computer and Related Services
Chart 4 Production vs GDP 2001–2021
Chart 5 Costs vs Spending on Advertising 2001–2016
Table 13 Key Statistics 2011–2016
Spinning of Textile Fibres; Weaving of Textiles
Chart 6 Production vs GDP 2001–2021
Chart 7 Costs vs Spending on Advertising 2001–2016
Table 14 Key Statistics 2011–2016

Suppliers

Chart 8 Supply Structure (Rs million, in 2016)
Table 15 Supply Structure 2011–2016
Table 16 Supply Structure: Annual Growth 2012–2016
Table 17 Supply Structure:Share of Total 2011–2016

Labour Costs

Chart 9 Number of Employees vs Average Salary 2001–2016
Chart 10 Output per Employee vs Average Salary 2001–2016
Table 18 Key Statistics 2011–2016

B2B Suppliers

Table 19 B2B Supliers 2011–2016
Table 20 B2B Suppliers: Annual Growth 2012–2016
Table 21 B2B Suppliers: Share of Total 2011–2016

Key B2B Suppliers Statistics

Market Research
Chart 11 Production vs GDP 2001–2021
Chart 12 Expenditure Dynamics 2001–2016
Table 22 Key Statistics 2011–2016
Restaurants, Bars and Canteens
Chart 13 Production vs GDP 2001–2021
Chart 14 Expenditure Dynamics 2001–2016
Table 23 Key Statistics 2011–2016

Industry Attractiveness Index

Chart 15 Attractiveness Index of Advertising Among Other India Industries
Chart 16 Binary Diagram of Attractiveness Index
Table 24 Attractiveness Index Composition

Attractiveness Index: Explanation

Future Outlook

Table 25 Forecasts 2017–2022

Definitions

Advertising
Press
Television
Radio
Outdoor
Internet and Other Advertising Means