Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21
Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Global Consumer Types: The Secure Traditionalist

8/19/2019
Euromonitor International Profile Picture
Euromonitor International Bio
Share:

Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor International’s annual Consumer Types Series looks beyond standard demographics. We’ve profiled distinct personality-driven consumer types at both the global and country level.

Changes in attitudes and habits can be tracked through our Consumer Types Series year-on-year, giving you valuable insight into what consumers want and need, even distinguishing among those in the same demographic group.

Best ways to target the Secure Traditionalist

Secure Traditionalist are very set in their ways and often very frugal in their shopping habits. They do not enjoy shopping and rarely make impulse purchases, often sticking to their usual purchases. They do place a lot of importance on low prices as they value saving money.

Low brand loyalty and a strong focus on price, could potentially make Secure Traditionalists a key audience for new brands, products and private label companies that are competitively priced. To have the most impact on the Secure Traditionalists’ purchasing decisions, these discounts and low prices should be clearly labelled at the time of selection and purchase.

Secure Traditionalists actively try to avoid shopping, brands, and retailers that make the shopping experience as convenient, quick and efficient as possible are likely to have happy and returning customers.

Motivations and Preferred Attributes: Secure Traditionalist

For additional insights on each of our 10 global consumer types and how to influence their purchase decisions, download 2019 Survey Results Using Consumer Types to Understand the Path to Purchase.

Interested in more insights? Subscribe to our content

Latest Insights

Money 20/20

Euromonitor International 17 September 2021

Shop Our Reports

Innovation and Population Ageing: Adapting to the Longevity Era

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older…

View Report

Current and Future Drivers of Asia Pacific consumer markets

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink…

View Report

Unleashing Consumer Finance Innovation in Asia Pacific

Prior to the Coronavirus (COVID-19) pandemic, Asia Pacific had already begun to emerge as a leading edge of development in financial technology and digital…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More