Asahi Group Holdings Ltd in Beer

May 2022

This global company profile examines Asahi Group Holdings. It assesses Asahi’s standing in relation to competitors and discusses its response to and recovery from both the pandemic and other factors that impact the alcoholic drinks market.

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This report comes in PPT.


Euromonitor International's report on Asahi Group Holdings Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy. Company and market share data provide a detailed look at the financial position of Asahi Group Holdings Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Asahi Group Holdings Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Asahi Group Holdings Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Asahi´s global footprint
Company overview: Japan and Eastern Europe dominate
Growth decomposition
Asahi sees recovery after terrible sales in 2020
Exposure to growth
R elative performance
Competitor overlap
Key categories and markets
Key brands
Spotlight on Vodka Cruiser in Australia
Spotlight on Black Nikka in Japan
Lager sales by region
Top countries by category
Projected beer sales: Recovery from pandemic-induced lows in difficult circumstances
Several key global trends affecting the global lager market
Long-term decline in Japanese beer market only heightened by the pandemic
Asahi attempts to change fortunes in Japanese market
Non/Low alcohol beer sales by region
Top countries by category
Projected growth areas for non/low alcohol beer: Asahi already expanding in this category
Non/Low alcohol beer fits in with current consumer preferences
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)


An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol content for beer is varied – anything up to and over 14% ABV (alcohol by volume), although 3.5% to 5% is most common. Beer is the aggregation of lager, dark beer, stout and non/low alcohol beer.

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