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Strategy Briefing

Beauty Survey 2020: Key Insights

Oct 2020

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Euromonitor’s Beauty Survey provides insight on consumers’ daily routines, path to purchase and brand perceptions in the beauty and personal care space.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Relevance to Beauty Industry

High intensity and pace of innovations and new product developments characterise a constantly evolving industry and a growing need for agile and cost-effective gap assessment and consumer profiling.

Behavioural Insights on Consumers

Consumer preferences are changing on multiple levels: as people age, their hair and skin changes, their spending power changes, their beauty routines and attitudes evolve.

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Introduction

Overview of Euromonitor’s Beauty Survey

Euromonitor’s Beauty Survey uncovers insights about today’s consumers

Understanding the 2020 Beauty Shopper

Shopping for beauty and personal care products in 2020

Shopping for skin care products in 2020

Shopping for hair care products in 2020

Shopping for colour cosmetics in 2020

Hand Hygiene in the Age of Coronavirus

Hand washing and sanitising habits in the age of COVID-19

Women and older consumers lead the way in frequent hand washing

Growing importance of hand care to heal frequently-washed skin

Self-Care at Home

Baths, manicures and deep conditioning lead self care in 2020

A different kind of face mask for self care at home in 2020

System Overview

Unique features of Euromonitor’s Beauty Survey

Extensive coverage of beauty routines and purchases across 40 products

Detailed questions covering each step in the path to purchase

Questions exploring how consumers perceive 700+ beauty brands

Who we surveyed and what we asked

Country coverage: 20 markets surveyed

New in 2020: expanded questions related to everyday hygiene

Range of research applications

About Our Research

Beauty Survey is one of Euromonitor’s annual consumer tracking surveys

Information about Euromonitor’s syndicated survey methods

Beauty Survey: FAQs

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Beauty Survey 2020: Key Insights

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Relevance to Beauty Industry

Behavioural Insights on Consumers

Want to find out more about this report?

Table of Contents

Introduction

Overview of Euromonitor’s Beauty Survey

Euromonitor’s Beauty Survey uncovers insights about today’s consumers

Understanding the 2020 Beauty Shopper

Shopping for beauty and personal care products in 2020

Shopping for skin care products in 2020

Shopping for hair care products in 2020

Shopping for colour cosmetics in 2020

Hand Hygiene in the Age of Coronavirus

Hand washing and sanitising habits in the age of COVID-19

Women and older consumers lead the way in frequent hand washing

Growing importance of hand care to heal frequently-washed skin

Self-Care at Home

Baths, manicures and deep conditioning lead self care in 2020

A different kind of face mask for self care at home in 2020

System Overview

Unique features of Euromonitor’s Beauty Survey

Extensive coverage of beauty routines and purchases across 40 products

Detailed questions covering each step in the path to purchase

Questions exploring how consumers perceive 700+ beauty brands

Who we surveyed and what we asked

Country coverage: 20 markets surveyed

New in 2020: expanded questions related to everyday hygiene

Range of research applications

About Our Research

Beauty Survey is one of Euromonitor’s annual consumer tracking surveys

Information about Euromonitor’s syndicated survey methods

Beauty Survey: FAQs

Why buy this report?

Want to find out more about this report?

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