Asia Pacific is the largest global market for bottled water, which can be attributed to overall rising health and wellness awareness, as well as the lack of access to safe water, and the consumer preference for switching from water purifiers to bottled water in some markets. Influenced by Coronavirus (COVID-19), bottled water is expected to see a significant increase in 2020, thanks to the channel shift and stockpiling during the epidemic. In the longer term, growth is expected to stabilise.
This report comes in PPT.
Asia Pacific remains the largest market for bottled water and saw the highest historical CAGR globally from 2014 to 2019. This was largely thanks to the rising health trend in most markets within the region. However, Asia Pacific records the lowest per capita consumption of bottled water globally, due to relatively low consumer awareness in populous markets such as India and Pakistan.
Still bottled water generates the largest volume sales in Asia Pacific, thanks to its affordable price and wide accessibility in the market. Rising health and wellness awareness among consumers, as well as a lack of access to safe water, and consumer preference changing from water purifiers to bottled water in some markets, together largely contribute to growth.
Independent small grocers remains the key channel for bottled water in most markets, where a large population living in rural areas leads to a heavier reliance on traditional outlets. However, due to hectic lifestyles in developed markets, chained convenience stores serve the demand for on-the-go consumption.
The brand ranking in bottled water in Asia Pacific experienced significant changes from 2014 to 2019, with Chinese brand Nongfu Spring taking the crown from Taiwanese brand Master Kong. Ganten from China and Le Minerale from Indonesia also made it into the top 10 in 2019.
Bottled water is anticipated to experience steady growth over the forecast period, thanks to the health trend. However, from the perspective of year-on-year growth, sales are expected to see a notable increase in 2020 due to COVID-19. The growth rate is expected to calm down over the following period.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.See All of Our Definitions
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